Vipul Jain

Marketing Manager at Honasa Consumer Pvt Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Howrah, West Bengal, India, IN

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Credentials

  • Advance Data Analysis with MS Excel (30 hrs.)
    J. D. Birla Institute
    Jan, 2018
    - Nov, 2024
  • Email Marketing
    HubSpot
    Jan, 2020
    - Nov, 2024

Experience

  • Honasa Consumer Ltd.
    • India
    • Personal Care Product Manufacturing
    • 300 - 400 Employee
    • Marketing Manager
      • Oct 2022 - Present

      Key Achievements:• Got promoted to Manager in 5 months in lieu of excellent performance.o Built and Scaled the Influencer GTM revenue channel from scratch, maintaining best-in-class metricso Built influencer playbook for sales campaign resulting in a significant ROI boost• Crafted product positioning for new launches via qualitative and quant research. All 4 products achieved PMF and are now best sellers in the brand portfolio.• Innovation: Expanded reach among influencer follower base via Meta and YT Sponsored ads while working with content and growth teamKey Responsibilities• Lead the GTM plan for Dr. Sheth's, one of the fastest growing brands at Honasa• Responsible for deployment of annual brand building spends.• Built and led Influencer and Affiliates GTM Team for Dr. Sheth's• Conceptualized and designed positioning notes for new product launches for multiple teams including Content, Social media, New product development and Growth.• Consumer research and creative team liasoning to create influencer assets for scaling.• Implemented automation and predictive modelling to forecast clicks, transactions, and revenue for upcoming campaigns.• Trained and led the influencer team responsible for managing and executing influencer marketing strategies for multiple brands Show less

    • Assistant Manager
      • Apr 2022 - Sep 2022

      Singlehandedly built the largest repository of brand advocates in record time across relevant genres for the brand across YT and IG in multiple cohorts like Beauty, Mass Beauty, Sector Experts notable names

    • Management Trainee
      • May 2021 - Mar 2022

      • Performed Pre-launch work for a new brand- Identifying and conceptualizing 4Ps for the brand basis market sizing of 6 sub-categories.• Conducted Discounting/Pricing strategy and consumer sentiment analysis.• Executed Global and Indian BPC brands benchmarking with corp strat team• Designed inventory modelling for E-com Team to predict the demand requirement at an SKU level for each Warehouse.• Analyzed and designed offline retail Loyalty programs.• Conducted market sentiment analysis of multiple competitor SKUs across multiple channels. Show less

  • Dabur International Ltd
    • United Arab Emirates
    • Manufacturing
    • 300 - 400 Employee
    • Marketing Management Trainee
      • Mar 2020 - Jun 2020

      • Based on the Nielsen data, analyzed the marketing and the product strategy of the top-performing strategic key units in various sub-segments of the Face Care segment. • Conducted primary research to gain consumer insight into the segment. • Based on the analysis, made recommendations for the face care range • Based on the Nielsen data, analyzed the marketing and the product strategy of the top-performing strategic key units in various sub-segments of the Face Care segment. • Conducted primary research to gain consumer insight into the segment. • Based on the analysis, made recommendations for the face care range

  • Exide Industries Limited
    • India
    • Manufacturing
    • 700 & Above Employee
    • Market Research Intern
      • Apr 2018 - May 2018

      Conducted market research on key factors that influence the purchase decision of battery by garage owners of South Kolkata. The sample size considered was 55 garage owners. Garage owners and mechanics hold a key position as they have a great influence on the final customer and performance was found to be the most important factor while the price was the least. Conducted market research on key factors that influence the purchase decision of battery by garage owners of South Kolkata. The sample size considered was 55 garage owners. Garage owners and mechanics hold a key position as they have a great influence on the final customer and performance was found to be the most important factor while the price was the least.

Education

  • Institute of Management Technology, Ghaziabad
    Master of Business Administration - MBA, Marketing
    2019 - 2021
  • J.D Birla Institute- Department of Management.
    2015 - 2018

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