Digital Marketing Executive

• May 2022 - Present

Reporting to our Marketing Director, I currently work within the marketing team on a wide variety of business objectives, including creative design, social media marketing, print advertising, SEO, website design and representing our different businesses at B2B and B2C shows. A key facet of the role is researching the market we operate in, studying our audiences across a variety of different social media channels and developing engaging and effective content to build our reach and brand awareness. As a business that has been operating for over 45 years, Rolawn is a leader in the commercial and domestic landscaping supplies industry. Within the Rolawn Group there are 4 businesses, offering different products, appealling to different consumer groups. It is therefore critical that our marketing output is fine tuned and targeted at these specific audiences. Monitoring our socials metrics gives an insight to our success in engaging our audiences. Understanding the detail not only shows us what works well, but where we can improve. I also use data to look for potential consumer groups we may have not identified. It is my responsibility as a Marketing Executive to work with the data we have to plan and create new campaigns that assist in promoting our brands driving traffic to our website and ultimately, increase sales.

Business Development and Marketing

• Jan 2021 - May 2022

Reporting to the Head of Business Development, I championed to the growth of new business strategies, new technologies and orchestrated the businesses marketing output. I was responsible for bringing new ideas to fruition on behalf of the SMT, identifying potential issues, devising solutions and offering feedback on strategy progress. A large facet of the role was social media and email marketing. I strategized ways to grow our social media following and email marketing databases, by working closely with third party agencies. Proficient in the use of the Adobe suite and other creative apps, I generated our own marketing assets and accompanying copy. Social media was scheduled using Hubspot, Hootesuite and Loomly to be posted across a variety of social media platforms.I would regularly report to the SMT on the successes and learning points from our campaigns.

Operations Manager

• Jan 2020 - Jan 2021

Operations Manager

• Sep 2019 - Jan 2020

As Operations Manager I oversaw the day to day running of the operations department. This included managing the operations team in the processing of customer orders, ordering cars with manufacturers, handling customer enquiries/complaints, ensuring the department operated compliantly in a regulated market and social media marketing.A key facet of the role is developing new, streamlined ways of working, understanding new systems and training the team, and regularly reporting to the SMT and key stakeholders of the business.

Customer Services Manager

• Jan 2019 - Sep 2019

Customer Services Representative

• Mar 2017 - Jan 2019

Specialist in Customer Service, new vehicle damage and conflict resolution. - Handling and progressing customer complaints- Liaising with vehicle suppliers to arrange resolutions in the event of damage.- Orchestrating vehicle repairs on behalf of clients and suppliers alike- Speaking to customers to ensure resolutions meet their expectations and their needs- Locating and providing rental vehicles- Negotiating compensation-Email marketing-Social media scheduling-CRM-Organizing and attending 'Drive days', which included showcasing new products and liaising with clients.

Logistics Advisor

• Feb 2016 - Mar 2017

Motor Industry Logistics Advisor specializing in:- Providing exceptional levels of customer service- Updating and maintaining the order banks of over 50 Partners via email and phone.- Marketing schemes- particularly focusing on text marketing.- Documenting and resolving issues with vehicles post delivery- especially rectifying damage.- Submitting figures and assisting with forecasts presented to Management and Ford itself.- Assisting with paperwork and payout.

Senior Sales Supervisor

• May 2015 - Feb 2016

Senior Supervisor of Sales responsible for: - Providing exceptional levels of customer service. - Staff training- including extensive product knowledge and customer service training. - Staff Discipline- Including issuing verbal warnings when company policy had been violated or standards not met. - Maintaining high visual standards within the store. Sound knowledge of visual merchandising techniques. - Organizing promotions with other big name companies such as Disney and Ralph Lauren. - Ordering stock from overseas and overseeing stock levels. - Dealing with customer complaints, not just with Samsonite overseas, but also liaising regularly with Samsonite Head Office in Belgium. - Cash Handling/Key Holder - Submitting daily sales figures and assisting in projections to our Regional Sales Manager.