Senior Product Designer

• Nov 2021 - Present

Senior Product Designer

• Feb 2021 - Oct 2021

Founded in 2016, Neon is a Brazilian fintech that has raised over R$ 1.6 billion in Series C investments in 2020, whose mission is to unite technology and design to redesign and simplify people's financial experience. As a Senior Product Designer, I take part in: • Facilitating workshops to gather ideas and insights in a quick and in structured way. I was able to understand business goals and obstacles and define a product roadmap in a timeframe of two weeks; • Mentoring designers to achieve the best and more effective approaches to a particular problem; • Assisting Design Leaders and Managers to recruit new designers for the team; • UX Strategy through competitive analysis, Service Design, opportunity mapping, and backlog prioritization; • Product discovery through stakeholders' interviewing, user research, benchmarks, surveys, personas definition, journey mapping, and other methods; • Product Delivery with Visual Design, Card sorting, Prototyping, User Testing, and other methods; Show less

Product Designer

• Sep 2019 - Feb 2021

PayGo is a branch from the newest Brazilian Unicorn Fintech, C6 Bank, that has come to reinvent the relationship between the entrepreneur and payment options. As a Product Designer, I was responsible for: • Buiding the human-centered-design mindset and culture inside the company, resulting in a 200% growth of the design team and the Discovery & Delivery Design Process; • Assisting the team manager to recruit new members, forming a diverse and multidisciplinary team; • Reducing product delivery time by building a constant discovery and delivery Lean-based process along with the Agile, Products, and Technology teams; • Product discovery through stakeholders' interviewing & user research, benchmarks, surveys, personas definition, journey mapping, and other methods; • Maintainance and evolution of the company's Design System; • Leading ideation and prioritization meetings with key stakeholders via Design Workshops; • Product Delivery with Visual Design, Card sorting, Prototyping, User Testing, and other methods; Show less

Visual Designer

• Jun 2018 - Sep 2019

R/GA is one of the trendiest advertising and consultancy agencies in the world. My client was the award-winning 'next' – a bank for Millenials developed inside R/GA's office. As a member of the Creative and Experience Teams, I took part in: • Delivering the experience and marketing handoffs for the bank through User Flows, Prototyping, Visual Design, and Art Direction for advertising campaigns – resulting in several awards for both R/GA and 'next'; • Maintenance and evolution of the company's Design System through illustrations, iconography, and components development; Other clients attended: Ágora Investimentos, Mastercard, Youtube, Waze. Show less

Product Designer

• Sep 2016 - May 2018

Elemento is the Design Studio responsible for branding advisory of several trade groups and companies such as ITA – The Brazilian Aeronautics Institute of Technology; CNI – The Brazilian National Confederation of Industry; ABIMO – The principal representative of the medical and orthodontic devices industry; and more. Some highlights:• Branding development and user experience handoff for ITA with E5: a portal for the student, with news, events, and projects enrollment;• User Experience with Interaction Design, Information Architecture, Visual Design, and Front-end Development with HTML, CSS/Sass, JavaScript/jQuery for ABIMAD – Brazilian Association for the Industry of Luxury Furniture;• Editorial brochures and Digital Illustration with Adobe Illustrator for CNI – The Brazilian National Confederation of Industry;Other clients attended: Sirona Dental Systems, Solvay Chemical Group, Transpetro. Show less

Junior Designer

• Feb 2012 - Sep 2016

As a Junior Designer, I had the opportunity to work openly on several projects, from editorial brochures through PWAs. I was also able to develop and grow my Front-end skills and deep dive into UX and Digital Design. Some of my work includes:• Digital User Interfaces;• Front-end development of experiences with HTML, CSS/Sass, JavaScript/jQuery, Compass, and Gulp;• Branding and visual identity for several clients;• Digital Illustration with Adobe Illustrator;• Editorial brochures with Adobe InDesign; Show less