Experience

America's Promise Alliance
• United States
• Non-profit Organizations
• 1 - 100 Employee
• Senior Director of Communications

  • Jul 2023 - Present


CULPORATE

• United States
• Entertainment

• Social Impact Marketing Consultant

  • May 2016 - Present

  CULPORATE is a marketing agency and entertainment company that specializes in digitally-driven creative marketing campaigns, often at the intersection of entertainment and causes. Through social media strategy, creative direction, content production and innovative partnerships, CULPORATE helps brands, companies, and causes bring cultural relevance to the marketing of their products, movements, and events, and more. CULPORATE seeks to revolutionize the marketing industry by bridging the gap between corporate companies and culture-driven campaigns. We aspire to be the leading marketing company that leverages the power of cultural insights to create innovative, authentic and impactful campaigns that resonate with diverse audiences. Our goal is to help our clients - companies and artists - build strong and meaningful connections with their target markets, by enabling them to tap into the pulse of culture and leverage it to drive growth, relevance and positive impact. We envision a future where cultural intelligence is at the heart of all marketing efforts, and our company is at the forefront of this exciting movement. Jordyn offers a sharp, relevant, forward-thinking full-service approach. As a creative herself, Jordyn works from start to finish to develop the full product including the aesthetic, the campaign, and the blueprint for success, in a way that is cohesive and thoughtful. Jordyn pushes limits and dabbles wherever necessary — graphics, video, events, even writing songs to create the most captivating campaigns. Show less



CASHAE Collective

• United States
• Musicians
• 1 - 100 Employee

• Artist Manager

  • Jan 2016 - Present

  Manage and lead marketing for Grammy award winning producer DJ duo, CASHAE. Manage and lead marketing for Grammy award winning producer DJ duo, CASHAE.



Teach For America

• United States
• Education Administration Programs
• 700 & Above Employee

• Office of Equity & Belonging - Staff Engagement & Executive Support (Temp)

  • Jun 2023 - Jul 2023

• Managing Director, Product Marketing, Learning Teams

  • Jun 2019 - May 2023

  As Managing Director of Product Marketing, Learning Teams, work across the org to support Teach For America's vision for enhancing learning, innovation, and collective action. Use visual and graphic design to effectively communicate complex concepts, frameworks, information and data in visually compelling and user-friendly products, including presentations, reports, and web/visual media. Support and lead projects aimed at improving the team’s internal knowledge management capacity by leveraging and developing systems and processes to effectively generate, store, and disseminate insights across the team and the organization. Drive the work to strengthen the usability and accessibility of TFA products, and push out content to the organization. Manage and evolve existing technology to ensure we provide our regional and national teams with interactive opportunities to engage with our products and services. Show less

• Manager, Communications & Grassroots Engagement

  • Aug 2017 - Jun 2019

  Manage communications and marketing for Teach For America Miami-Dade region including social media, email newsletters, annual campaigns, and print collateral for donors, teachers and program alumni. Developed two record-breaking digital campaigns for The Miami Foundation's annual Give Miami Day, raising $140K and $159K in 24 hours, as well as additional 1:1 and 2:1 matches from TFA's National Board. Elevated partnerships through digital marketing including Miami Dolphins, State Farm, and Knight Foundation. Secured a $25,000 Alumni Challenge grant by successfully securing 115 TFA alumni individual donations. Closed out the 2019 fiscal year contributing to $3.5 million raised for the Miami-Dade region. Show less



RepresentUs

• Influencer and Partnerships Manager

  • Jun 2021 - Feb 2022

  Manage Influencer and Partnership relations for nonpartisan organization, RepresentUs, including Katy Perry and Orlando Bloom 'Transmissions from the Future' video launch campaign entitled #WhileYouCan to raise awareness of the For the People Act vote and to encourage Americans to take action by calling their senator to lock in their support for the unprecedented voting rights legislation. The campaign garnered over 90 million impressions from over 70 different influencers including social shares of the video and disruptive custom 'interrupted content' shares from Ellen Degeneres, Usher, Sia, Demi Lovato, Cher, Bette Midler, Sarah Silverman, MTV, MTV News, the Today Show, and others. Show less

• Event Marketing Lead

  • Aug 2020 - Nov 2020

  Under CULPORATE, develop campaign and marketing strategy/creative entitled, #VoteLikeIts2020: United to Save the Vote, a virtual comedy, music, and politics event written by Matt O'Brien (Conan) and produced by renowned Broadway producer, Tara Smith Swibel, featuring Alicia Keys, Jennifer Lopez, Alex Rodriguez, Dave Matthews, Jennifer Lawrence, Sia, Ed Helms, Ben Harper, Zooey Deschanel, Jonathan Scott, Nick Kroll, and others. Event fundraised over $2.1 million dollars (1,100 individual gifts) for RepresentUs' nonpartisan 'VoteSafe' campaign, with the goal of restoring Americans' trust, awareness, and access to safe voting options during Covid-19 via mail-in ballots and increased PPE/staffing/social distance precautions at in-person voting sites. Following United to Save The Vote, developed a campaign and event targeted at minority voters about the connection between voting rights and racial equity called Unlock Your Power to #UnrigTheSystem featuring actors and activists like Omar Epps (House, Resurrection, Love and Basketball), Michael K. Williams (The Wire, Lovecraft Country, Boardwalk Empire), Michael Steele (former chair of the RNC), Desmond Meade (Florida Rights Restoration Coalition), musical performances and others. Show less



Usher's New Look

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Marketing and Events

  • May 2013 - Aug 2017

  Led marketing/Communications for Usher's nonprofit, Usher's New Look. UNL, a 501c3 established in 1999, certifies young people in four leadership pillars – talent, education, career and service – to ensure their success as leaders throughout the world. Over 60,000 youth served to date. Responsible for daily digital content, archives and campaigns on website, blog, all social media platforms, newsletter communications, and print marketing materials, as well as managing PR, media, brand partnerships, production of branded content (video & graphic design) and event production. Support UNL's Development and Programming efforts through Digital and Creative Marketing Strategies. Top Achievements include creating the #Disruptivators campaign and the Disruptive Innovation Summit (Youth Summit at Atlanta Braves Stadium Presented by UNL & GE), 2016 Start the Spark Signature Fundraising Event, UNL Spark Center launch and #StartTheSpark Digital Campaign, 2015 United to Ignite Awards Luncheon & Gala, 2014 15th Year Celebration Signature Event, 2014 organizational rebrand and new website, #BIGGERTHAN (www.BIGGERTHAN.org) Campaign, The Good Giver Society (Millennial Donor Affinity Group) (bit.ly/goodgiversociety), League of Men & Women Affinity Group Communications & Events. Manage all graphic design within organization. Completed two websites (2013/2017) and one full organizational rebrand (2013). Helped produce Digital 'Music Leadership 101' Curriculum available as an in-school course for High Schools across the U.S. For more detail on specific work under this position, see "projects"​ section. YouTube: www.youtube.com/ushersnewlook Twitter: @Ushersnewlook Instagram: @Ushersnewlook G+: Usher's New Look Facebook: www.facebook.com/ushersnewlookfoundation Show less



RFS & ASSOCIATES

• United States

• Event Coordinator and Director of Social Media Marketing

  • Jan 2005 - 2017

  • Plan and promote music events for local and national performing artists • Develop digital and creative marketing campaigns • Create social media content (graphics and video) • Arrange and organize accommodations for talent acts • Plan and promote music events for local and national performing artists • Develop digital and creative marketing campaigns • Create social media content (graphics and video) • Arrange and organize accommodations for talent acts



Girls on the Run International

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Marketing and Sponsorship Intern

  • Jan 2013 - May 2013

  • Coordinated event sponsorship, marketing strategy & implementation (creative, social, digital, press), and secured lasting media (radio and TV) partnerships for annual transformational learning program for girls ages 8-13 • As coach, inspire girls to be joyful, healthy, and confident using running-based curriculum • Coordinated event sponsorship, marketing strategy & implementation (creative, social, digital, press), and secured lasting media (radio and TV) partnerships for annual transformational learning program for girls ages 8-13 • As coach, inspire girls to be joyful, healthy, and confident using running-based curriculum



IMG

• United States
• Information Technology & Services
• 1 - 100 Employee

• IMG Sony Tennis Open Collector's Club Intern

  • Mar 2013 - Mar 2013

  • 3 Week Sales and Creative Marketing Internship. In the preferred guest/VIP area of the Sony Tennis Open, sold two week membership packages for entrance to the Club ranging from $1,200 to $3,800 each. Assured guest's satisfaction and hospitality by answering questions and directing concerns related to the tournament. Gained public relations, entertainment/professional sporting event management, marketing, and sales experience. • 3 Week Sales and Creative Marketing Internship. In the preferred guest/VIP area of the Sony Tennis Open, sold two week membership packages for entrance to the Club ranging from $1,200 to $3,800 each. Assured guest's satisfaction and hospitality by answering questions and directing concerns related to the tournament. Gained public relations, entertainment/professional sporting event management, marketing, and sales experience.



uHAPS Media

• Assistant to Regional Director of Creative Marketing for Anheuser Busch

  • Oct 2012 - Feb 2013

  • Created and Executed creative marketing ideas using integrated social media platforms at various local venues for the Budweiser brand • Created and Executed creative marketing ideas using integrated social media platforms at various local venues for the Budweiser brand



Discovery Communications

• Netherlands

• TLC Network- Creative Marketing Intern

  • Jan 2012 - Apr 2012

  • Assisted TLC producers and marketing directors in the creation and of on and off-air promotional content as well as marketing analysis projects • Logged video content for TLC producers. Helped build storyboards for producers and editors • Conducted a month-long marketing analysis of a competing network that was used by TLC's strategic marketing team • Worked with a Discovery Communications editor and voice over specialist to write and produce my own 30 second promo commercial for Say Yes to the Dress Bridesmaids • Responsible for first-time inventory and management on-air promotion prop closet. Show less



University of Notre Dame

• United States
• Higher Education
• 700 & Above Employee

• Research Assistant- History Department

  • Jun 2011 - Jan 2012

  Assisted Professor in research project by gathering, summarizing, and interpreting primary and secondary sources.

• Office Assistant, Communications Manager, Event Planner

  • 2010 - 2012

  Maintain, Update, and Design Webpages and Social Media, Plan events for the Center and promote to Notre Dame students, faculty, and the general public using print, online & and social media marketing strategies.



History of Science Society

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Office Assistant

  • Mar 2011 - Jan 2012

  Assist in Office Work, Promote on campus events, Update webpage content daily http://hssonline.org/ Assist in Office Work, Promote on campus events, Update webpage content daily http://hssonline.org/


Soho Japanese Bistro
• United States
• Construction
• 1 - 100 Employee
• Hostess

  • 2008 - 2010

Hollister Co.
• United States
• 1 - 100 Employee
• Sales Associate

  • 2005 - 2007

St. Joseph Medical Center
• United States
• Hospitals and Health Care
• 700 & Above Employee
• Surgical Floor Intern

  • Aug 2005 - Jan 2006