Experience

Brandito LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Strategist

  • Mar 2023 - Present



ServiceNow

• United States
• Software Development
• 700 & Above Employee

• Sr. Specialist, Global Brand Immersion & Governance

  • Jun 2021 - Oct 2022

  • Orchestrated the successful transition & consolidation of a $15+ million Company Store program from a disjointed, multiple supplier model to a first of its kind agency alliance by partnering closely with internal leads in Risk, HR, IT, Sourcing, Brand, Shipping, Legal, and Tax Compliance to understand operational requirements and ensure the program was well-managed, adhered to all corporate and legal policies, and was providing cost & operational efficiencies for the enterprise. • Directed the daily operations of, and ongoing relationship with, multiple global creative agencies specializing in brand governance, merchandise design, sourcing & fulfillment, e-commerce management, and event execution. • Developed & led the execution of multiple new Company Store strategies aimed at improving brand consistency, providing cost savings, and improving environmental & sustainability in merchandise across key internal & external programs, such as global events, new hire onboarding, and customer gifting programs. • Oversaw the ongoing selection, branding and creative approval of the full catalog of ServiceNow branded merchandise available across all regional e-commerce platforms. • Partnered with a variety of stakeholders across the company to guide, and sometimes lead, custom merchandise design and e-commerce projects, ensuring brand guideline adherence, and remediating as needed with alternative solutions. • Managed all internal program communications, campaigns, and activations in partnership with internal creative resources and communication partners. Show less



Capital One

• United States
• Financial Services
• 700 & Above Employee

• Senior Associate, Brand Solutions

  • Feb 2021 - Jun 2021

  • Managed multiple key workstreams as part of the vendor transition of the Capital One Company Store, including managing the day-to-day relationships with two agency vendors, product selection & branding of all new product on the site, creative development for the site redesign & all internal communications and developed a three-phased site launch communications plan• Built a strategy for the new Brand Portal commenting functionality, which required consulting with the Brand Social team to understand Capital One social strategy best practices, developing a strategy & operational process for reviewing, categorizing, answering & elevating comments in real time & presented this work to senior Brand leadership for approval• Created and is actively managing a production calendar that drives 8 workstreams for the 2020 Annual Report, which involves working directly with agency partners, Brand leadership, Corporate Strategy, the Executive Office, and many other contributing partners throughout the enterprise to successfully meet print deadlines• Acted as account lead for Brand’s partnership with the External Affairs department, responsible for developing & briefing a four-person creative team working on up to 4 projects at any given time, providing creative feedback, managing client relationships & managing productions schedules Show less

• Associate Brand Manager

  • Dec 2018 - Feb 2021

  Brand Manager partnering with the internal Community Affairs team to develop campaigns and creative materials that help promote and highlight Capital One's commitment to the community.

• Principal Coordinator III / Advertising Agency Coordinator

  • Apr 2016 - Dec 2018

  •Developed positive relationships across eight lines of business with both the agency of record (DDB Chicago) and internal strategy partners to successfully schedule and prioritize advertising meetings to accomplish project goals.•Collaborated with internal Media, Social, and Creative teams to gain a working knowledge of how to create a fully integrated national marketing campaign. •Partnered with internal and external clients to develop detailed meeting timelines to ensure project goals were met and allocated budgets were maximized.•Developed a new process for archiving and storing final creative assets, which is used by the advertising team and the office of Capital One CEO Rich Fairbank. •Improved advertising meeting processes that lead to an increase in efficiency of meetings, decreased the number of meetings needed, and still accomplished prescribed meeting goals. •Assisted in the coordination of quarterly training opportunities for Advertising team members to keep them up to date with the latest advertising best practices and trends. •Served as a project manager for a Pro-Bono project for the Virginia School for the Deaf and Blind to create an updated promotional brochure with a goal of increasing awareness of the school’s unique offerings. •Served as leader of the internal volunteer committee tasked with organizing team-wide quarterly and bi-weekly volunteer opportunities, which has resulted in over 250 service hours logged thus far. Show less



Saint Christopher School

• United States
• Education Administration Programs
• 1 - 100 Employee

• Head Youth Wrestling Coach

  • Nov 2017 - Mar 2020



TMA (The Marketing Arm)

• United States
• Advertising Services
• 300 - 400 Employee

• Concepts & Strategies/Digital CAR Intern

  • Jun 2015 - Dec 2015

  • Co-developed a social media event to drive entries and awareness for the State Farm Celebrate My Drive campaign, which utilized celebrity talent and was the first instance of a brand using the Facebook Q&A tool. • Acted as a production assistant to the internal video production team. Responsibilities included coordinating production and editorial schedules, creating pre-production books and shot lists for each shoot, and supporting the production team during the pre and post production stages. • Tracked the performance of long-term blogger and social influencer campaigns for major brands, including State Farm, Topgolf, and My Fit Foods. • Maintained the crowdsourcing platform, used by Frito Lay, Nintendo, and BMW, and performed administrative tasks involved in awarding winners. • Compiled weekly lists of the latest news, campaigns, and innovations within the marketing field, which were used to create internal and external digital education curriculums. • Aided in the creation and presentation of In The Know sessions, which are designed to be digital education tools and are presented to major brands including American Airlines, State Farm, and Quaker. • Mentored key senior executives as a part of the internal Mentor Up program, which is designed to pair entry-level employees with senior executives in an effort to stay abreast of the latest news, campaigns, and innovations in the marketing field. • Completed the Art of Negotiation training program, which is designed to educate employees on best negotiation practices and tactics. Show less



Harrisonburg City Schools...Career Page

• United States
• Primary and Secondary Education
• 200 - 300 Employee

• Assistant Wrestling Coach

  • Sep 2013 - May 2015

  Served as interim head coach and helped two seniors place in the State tournament for the first time. Served as interim head coach and helped two seniors place in the State tournament for the first time.



James Madison University

• United States
• Higher Education
• 700 & Above Employee

• MicroComputing Lab Assistant

  • May 2011 - May 2015

  Assisted more than 100 students on a daily basis with basic computer troubleshooting issues ranging from basic software issues to virus containment and prevention. Assisted more than 100 students on a daily basis with basic computer troubleshooting issues ranging from basic software issues to virus containment and prevention.



Aqua-Tots Swim Schools

• United States
• Wellness and Fitness Services
• 400 - 500 Employee

• Swim Instructor

  • May 2014 - Aug 2014

  Taught 20 parent-baby classes over a three-month period that helped both parties become more comfortable in the water. Taught 20 parent-baby classes over a three-month period that helped both parties become more comfortable in the water.



Kanawha Recreation Association

• Assistant Diving Coach

  • Jun 2006 - Aug 2014

  Organized an annual fundraiser that raised $1000 in a two-day period to benefit the Children’s Miracle Network of Richmond and help end childhood cancer. Organized an annual fundraiser that raised $1000 in a two-day period to benefit the Children’s Miracle Network of Richmond and help end childhood cancer.



W3 Luxury Living

• United States
• Real Estate
• 1 - 100 Employee

• Intern to the Executive Vice President

  • May 2013 - Aug 2013

  Initiated the regulatory and permitting process of seven new commercial property developments for a high-end condominium developing company. Compiled engineering and architecture plans and designs in preparation for sale of 15 different luxury multi-family properties. Initiated contact with bank officials to secure loans and funding for sale of eight commercial properties. Initiated the regulatory and permitting process of seven new commercial property developments for a high-end condominium developing company. Compiled engineering and architecture plans and designs in preparation for sale of 15 different luxury multi-family properties. Initiated contact with bank officials to secure loans and funding for sale of eight commercial properties.