Experience

Boston MedFlight

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Director of Marketing and Communications

  • Oct 2018 - Present

  Leading the marketing and communications efforts for this non-profit that provides emergency scene response and inter-facility patient transfer using both aircraft and ground ambulances. Leading the marketing and communications efforts for this non-profit that provides emergency scene response and inter-facility patient transfer using both aircraft and ground ambulances.



Powderhouse Productions

• United States
• Media Production
• 1 - 100 Employee

• Podcasting Consultant

  • Feb 2018 - Sep 2018

  Assisted in helping to build podcasting business at this award-winning media content company. Assisted in helping to build podcasting business at this award-winning media content company.



Lahey Health

• United States
• Hospitals and Health Care
• 400 - 500 Employee

• Director of Marketing

  • Jan 2014 - Jan 2018

  Managed a team of marketers responsible for the development and execution of marketing and brand programs based on the overall strategic goals of Lahey Health - for its affiliates located throughout Massachusetts, including Lahey Hospital and Medical Center, Beverly Hospital, Addison Gilbert Hospital and Winchester Hospital. Our marketing campaigns were created to drive patient acquisition and build awareness of the Lahey Health brand. Managed a team of marketers responsible for the development and execution of marketing and brand programs based on the overall strategic goals of Lahey Health - for its affiliates located throughout Massachusetts, including Lahey Hospital and Medical Center, Beverly Hospital, Addison Gilbert Hospital and Winchester Hospital. Our marketing campaigns were created to drive patient acquisition and build awareness of the Lahey Health brand.



Independent Marketing Consulting

• Reading, MA

• Senior Marketing Consultant / Contractor

  • Jan 2012 - Jan 2014

  Provided strategic and tactical marketing support including writing, video production, podcasting and other creative services for corporate and non-profit organizations. Provided strategic and tactical marketing support including writing, video production, podcasting and other creative services for corporate and non-profit organizations.



Cupcake City LLC

• Food and Beverage Services

• Founder/Owner

  • Nov 2011 - Dec 2012

  Highlights and Accomplishments -Executed in-depth market research that identified the market void of quality baked goods availability in the Reading, MA area. -Formed ownership team of retail cupcake business and advanced the business plan development, including description of services, positioning strategy, competitive analysis, operations management and financial components, resulting in the opening of Reading's first cupcake bakery. -Lead creative development of naming and branding efforts to establish a significant and differentiated presence in the crowded Boston area cupcake marketplace. -Orchestrated community outreach program and partnerships with local print and online outlets, resulting in key placements including multiple front page stories in area newspapers. Show less



RSA Security

• United States
• Computer and Network Security
• 700 & Above Employee

• Director of Marketing Communications

  • Mar 2009 - Oct 2011

  Led the RSA Marketing and Communications team in development of key marketing programs, events and social media activity.

• Senior Marketing Communications Manager

  • Apr 2003 - Feb 2009

  Highlights and Accomplishments - Creative Services - Directed and mentored corporate marketing team and vendors responsible for content management and creation of approximately 100 new and updated pieces of product and services collateral annually. Provided creative services support to internal business units including content support for multiple product launches.- Event Management - Supervised cross-functional team that planned and executed 10-12 annual US trade shows and events including RSA Conference, the leading IT security event of its kind.- Marketing Measurement - Coordinated qualitative and quantitative measurement of lead generation activity with measurement team, leveraging SEO best practices. Show less



Genesys Conferencing

• Bedford, MA

• Director of Corporate Communications, North America

  • Jul 2000 - Mar 2003

  Highlights and Accomplishments: - Branding / Public Relations Management - Led efforts that successfully increased awareness of the corporate brand by directing external PR agency to create content to reach target audiences using editorial placements, customers stories and speaking engagements (approximately 45 media stories, 26 press releases, 10 bylines and eight speaking opportunities in the first year). - Marketing Communications - Developed and executed successful marketing communications strategies and tactics through creation of communications plans, while creating collateral, web seminar programs and other deliverables that were used successfully by a global sales team to inform prospects and customers of the company's products and services. - Corporate Messaging - Created key corporate internal and external messaging, while collaborating with senior management team in drafting of presentations, executive speeches and other communication tools. Show less



NewsEdge

• United States
• Information Services
• 1 - 100 Employee

• Senior Creative Services Manager

  • Feb 1999 - Jun 2000

  Highlights and Accomplishments: - Public Relations Management - Increased awareness of NewsEdge offerings by directing external public relations agency in daily activities that led to significant increase of more than 50% in media placements, customer stories and speaking engagements. - Creative Services - Produced collateral, presentations and other key sales tools for use by global team as resources to acquire new and retain existing customers. Highlights and Accomplishments: - Public Relations Management - Increased awareness of NewsEdge offerings by directing external public relations agency in daily activities that led to significant increase of more than 50% in media placements, customer stories and speaking engagements. - Creative Services - Produced collateral, presentations and other key sales tools for use by global team as resources to acquire new and retain existing customers.



Partners HealthCare

• Boston, MA

• Senior Marketing Manager - Telemedicine Group

  • Feb 1997 - Jan 1999

  Highlights and Accomplishments: - Branding - Improved outreach significantly to external audiences, working with network hospitals (Mass General Hospital, Brigham & Women's Hospital, Dana Farber Cancer Institute) as a creative consultant to help build awareness of Partners and individual hospital services. This included creation of Partners corporate collateral and other materials to promote scientific and patient care activities. - Collaboration - Increased collaboration with patient families through creation of first of its kind monthly communications program featuring physicians and staff as guest speakers. Program improved connections to families and improved communication of key information from hospitals to this key constituent group. - Video Marketing - Broadened awareness of Partners brand by creating video library of more than a dozen programs featuring content and b-roll footage from all network hospitals to improve marketing efforts and PR outreach to broadcast outlets. Served as writer and producer of selected productions. Show less



PictureTel

• Telecommunications
• 1 - 100 Employee

• Manager of Multimedia Communications

  • Apr 1991 - Feb 1997

  Highlights and Accomplishments: - Marketing Communications - Created aggressive marketing plans that included strategies and tactics that successfully increased awareness of the PictureTel brand in videoconferencing market, leveraging collateral production, product demonstrations and other outbound marketing content. - Video Marketing - Pioneered use of corporate video by global sales force - scripting and producing 8-10 key product demonstration and customer testimonial videos annually. Created popular video series featuring music videos showcasing company executives and employees - videos shown at Kick-Off sales meetings and other employee events. Show less