Ashley Peeples
Senior Vice President - Sales and Marketing at Royal Cup, Inc.- Claim this Profile
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Bio
Daniele Bianchini
In early 2019, Ashley promoted me to the lead the Foodservice Marketing team. He strategically elevated this position to be part of the Foodservice Leadership Team ensuring complete alignment and collaboration between sales and marketing. What he saw was the opportunity to improve ARYZTA’s brand positioning as well as the sales team’s toolbox all while bringing greater value to our customers in the process. Three attributes that really impress me about Ashley are: 1. His Work Stamina: His passion is his work and I have never worked with anyone more dedicated to the success of his team and the organization than Ashley. 2. Fact-Based Approach: For a
Andrew Brimacombe
I had the pleasure of working with Ashley for several years at ARYZTA. He brings a unique breadth and depth of expertise across all of the segments of Foodservice. He has strong relationships with customers and team members alike. He built significant business in the time that we worked together and created an impressive track record and as well as building sustainable organizational capability around him. It was also great fun working together!
Daniele Bianchini
In early 2019, Ashley promoted me to the lead the Foodservice Marketing team. He strategically elevated this position to be part of the Foodservice Leadership Team ensuring complete alignment and collaboration between sales and marketing. What he saw was the opportunity to improve ARYZTA’s brand positioning as well as the sales team’s toolbox all while bringing greater value to our customers in the process. Three attributes that really impress me about Ashley are: 1. His Work Stamina: His passion is his work and I have never worked with anyone more dedicated to the success of his team and the organization than Ashley. 2. Fact-Based Approach: For a
Andrew Brimacombe
I had the pleasure of working with Ashley for several years at ARYZTA. He brings a unique breadth and depth of expertise across all of the segments of Foodservice. He has strong relationships with customers and team members alike. He built significant business in the time that we worked together and created an impressive track record and as well as building sustainable organizational capability around him. It was also great fun working together!
Daniele Bianchini
In early 2019, Ashley promoted me to the lead the Foodservice Marketing team. He strategically elevated this position to be part of the Foodservice Leadership Team ensuring complete alignment and collaboration between sales and marketing. What he saw was the opportunity to improve ARYZTA’s brand positioning as well as the sales team’s toolbox all while bringing greater value to our customers in the process. Three attributes that really impress me about Ashley are: 1. His Work Stamina: His passion is his work and I have never worked with anyone more dedicated to the success of his team and the organization than Ashley. 2. Fact-Based Approach: For a
Andrew Brimacombe
I had the pleasure of working with Ashley for several years at ARYZTA. He brings a unique breadth and depth of expertise across all of the segments of Foodservice. He has strong relationships with customers and team members alike. He built significant business in the time that we worked together and created an impressive track record and as well as building sustainable organizational capability around him. It was also great fun working together!
Daniele Bianchini
In early 2019, Ashley promoted me to the lead the Foodservice Marketing team. He strategically elevated this position to be part of the Foodservice Leadership Team ensuring complete alignment and collaboration between sales and marketing. What he saw was the opportunity to improve ARYZTA’s brand positioning as well as the sales team’s toolbox all while bringing greater value to our customers in the process. Three attributes that really impress me about Ashley are: 1. His Work Stamina: His passion is his work and I have never worked with anyone more dedicated to the success of his team and the organization than Ashley. 2. Fact-Based Approach: For a
Andrew Brimacombe
I had the pleasure of working with Ashley for several years at ARYZTA. He brings a unique breadth and depth of expertise across all of the segments of Foodservice. He has strong relationships with customers and team members alike. He built significant business in the time that we worked together and created an impressive track record and as well as building sustainable organizational capability around him. It was also great fun working together!
Experience
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Royal Cup, Inc.
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United States
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Food and Beverage Services
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300 - 400 Employee
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Senior Vice President - Sales and Marketing
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Jul 2020 - Present
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ARYZTA
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Switzerland
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Food and Beverage Manufacturing
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700 & Above Employee
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Senior Vice President - Foodservice Sales & Marketing
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Feb 2018 - Jul 2020
Expanded role leading Foodservice Sales and Marketing. This includes Foodservice Field Sales, Commercial National Accounts, Non Commercial National Accounts, Corporate Accounts, C-Store, Dollar, Vending, Corrections and Urban sales teams as well as Customer, Category and Brand Marketing. Responsible for strategy development, day to day execution and accountability as well as organizational cross-functional leadership for a $600+ Million dollar business unit.
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Vice President - Commercial Channels
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Jun 2017 - Feb 2018
Expanded responsibility for leading six business units. This included leadership for the Foodservice Commercial National Accounts, C-Store, Dollar, Vending, Corrections and Urban teams.
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Division Vice President
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Feb 2016 - May 2017
Responsible for leading two business units. This included leadership for our Foodservice Commercial National Accounts and C-Store teams with responsibility for strategy development, day to day execution and accountability to ensure that ARYZTA meets our customer's expectations.
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The J.M. Smucker Co.
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United States
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Manufacturing
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700 & Above Employee
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Director of Sales - Corporate Accounts, South Division and Rowland Coffee Roaster Foodservice
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Jan 2012 - Feb 2015
(Sara Lee Foodservice Beverage was acquired by The J.M. Smucker Company on 1/3/2012) My responsibilities included leading 11 direct reports, an organization of 58+ and three separate business units. The three business units included: A Corporate Account sales team of 5 direct reports nationally for both food and beverage focusing on corporate distributor customers such as US Foods, Reinhart Foodservice; groups such as Frosty Acres, Legacy and Federated as well as Restaurant Depot and DOT; the South Division consisting of 5 direct reports and 22 total reports responsible for all food and beverage in the southern quarter of the US and lastly the Rowland Coffee Roasters business for Foodservice with 1 direct report and 25+ people on the team. Collectively this represents over $600 million in sales. Show less
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Hillshire Brands
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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Director National Beverage Sales - Foodservice, Convenience and Corporate Accounts
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May 2011 - Jan 2012
(Expanded Responsibility) Responsible for leading 10 direct reports and an organization of 45+ to execute all beverage sales, strategy and tactics for a $300 million dollar business unit. This included leadership for our national Foodservice and Convenience field sales team as well as expanded responsibility for leading our Corporate Accounts sales team. The Corporate Accounts team had large account management responsibilities for national and regional distributors such as US Foods, Core-Mark, Gordon's, Eby Brown and more. Show less
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Director National Beverage Sales - Foodservice and Convenience Channel
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Jul 2010 - May 2011
(Expanded Responsibility) Responsible for leading 6 direct reports and an organization of 40+ to execute all beverage sales, strategy and tactics for our national beverage business. This included leadership for Foodservice with expanded responsibility for the C-Stores channel.
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Director National Beverage Sales - Foodservice and Caribbean
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Sep 2008 - Jun 2010
Led 7 direct reports and an organization of 40+ to execute all beverage sales, strategy and tactics for a $135+ million dollar business nationally. This included channel leadership for Foodservice within the USA as well as the Caribbean market.
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Sr. Manager Corporate Accounts/Division Beverage Leader
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Aug 2005 - Sep 2008
Handled two roles: One was leading a cross functional team to turn around corporate accounts relationship with distributors like Performance Food Group (our largest private label bakery customer) and groups such as Pro Group (now UniPro). The other responsibility was leading the Southeast Division's Beverage team. This responsibility included 10 direct reports and approximately $117 million in sales.
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Division Manager - East
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Jun 2004 - Jul 2005
Led a team of 31 with 6 direct reports in the re-organizing and merging of two Sara Lee companies into one organization. This included market strategy formulation, responsibility for the P&L, leading the direct field sales team as well as the multi unit sales team to cover 1/3 of the geography, 63% of the national volume and customers such as Zaxby's, Busch Entertainment and Gaylord Entertainment.
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Director - Southeast
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Aug 2003 - May 2004
Responsible for leading all aspects of the Southeast area beverage sales team. This included full P&L responsibility and leading a team of 8 direct reports to turn around a consistently under performing business unit.
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Campbell's
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United States
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Food and Beverage Services
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700 & Above Employee
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National Account Manager
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Dec 1997 - Aug 2003
Responsible for Foodservice National Account growth and development within the non commercial contract management and military space with customer responsibility for companies such as Compass/Foodbuy, etc. Responsible for Foodservice National Account growth and development within the non commercial contract management and military space with customer responsibility for companies such as Compass/Foodbuy, etc.
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Education
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Florida State University
BS, Marketing