Experience

DP World Tour

• United Kingdom
• Spectator Sports
• 300 - 400 Employee

• Head of Championships

  • Jan 2023 - Present

• Championship Director - Horizon Irish Open

  • Nov 2022 - Present



Independant

• Dublin, Leinster, Ireland

• Independant Consultant, Events, Sport and Entertainment

  • Feb 2017 - Present

  Currently providing portfolio, programme and project management consultancy services to organizations within the sports, entertainment, and event industry. Key clients have included Premier Golf League (UK), Forefront Sports (IRE), KPMG Women's Irish Open, DP World Tour (2018), Performance 54 (2017) Key responsibilities have included: Industry landscape and stakeholder navigation of current professional golf organisational structures. Development of concept framework,… Show more Currently providing portfolio, programme and project management consultancy services to organizations within the sports, entertainment, and event industry. Key clients have included Premier Golf League (UK), Forefront Sports (IRE), KPMG Women's Irish Open, DP World Tour (2018), Performance 54 (2017) Key responsibilities have included: Industry landscape and stakeholder navigation of current professional golf organisational structures. Development of concept framework, format, scheduling and consumer (fan) experience. Development of the brand Vison, Mission and Purpose Financial modelling & Operating P&L for purpose of PE investment. Commercial vision and strategy. Planning & Design of new integrated Event Delivery Model. Organisational structure design and resource planning. Development of key documentation to support funding – Execution & Launch Plans, Operating Manual, SOP and Event Planning Guides. Strategic delivery partnerships – identification and negotiation. Risk Mitigation Planning – including crisis communications planning. Sustainability Policy Design & Planning Master Overlay Planning & Design Look & Feel Planning & Design 3rd Party Agency & Service Provider identification and negotiation Host City and Venue – bid process design and development. Brand identity and architecture - creation, registration and protection of assets Digital asset development. Marketing & Communications strategy and implementation Show less Currently providing portfolio, programme and project management consultancy services to organizations within the sports, entertainment, and event industry. Key clients have included Premier Golf League (UK), Forefront Sports (IRE), KPMG Women's Irish Open, DP World Tour (2018), Performance 54 (2017) Key responsibilities have included: Industry landscape and stakeholder navigation of current professional golf organisational structures. Development of concept framework,… Show more Currently providing portfolio, programme and project management consultancy services to organizations within the sports, entertainment, and event industry. Key clients have included Premier Golf League (UK), Forefront Sports (IRE), KPMG Women's Irish Open, DP World Tour (2018), Performance 54 (2017) Key responsibilities have included: Industry landscape and stakeholder navigation of current professional golf organisational structures. Development of concept framework, format, scheduling and consumer (fan) experience. Development of the brand Vison, Mission and Purpose Financial modelling & Operating P&L for purpose of PE investment. Commercial vision and strategy. Planning & Design of new integrated Event Delivery Model. Organisational structure design and resource planning. Development of key documentation to support funding – Execution & Launch Plans, Operating Manual, SOP and Event Planning Guides. Strategic delivery partnerships – identification and negotiation. Risk Mitigation Planning – including crisis communications planning. Sustainability Policy Design & Planning Master Overlay Planning & Design Look & Feel Planning & Design 3rd Party Agency & Service Provider identification and negotiation Host City and Venue – bid process design and development. Brand identity and architecture - creation, registration and protection of assets Digital asset development. Marketing & Communications strategy and implementation Show less



Tough Mudder

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Senior Director, International Event Licensing

  • 2015 - 2017

  Tough Mudder is a mass participation event company delivering intensive obstacle course mud runs designed to test all around strength, stamina, mental grit, and camaraderie – with over 70 events attracting two million participants worldwide. As international licensing director, I was responsible for the delivery of marketing strategy, operations, and partnership agreements across all licensed markets – leading a team responsible for global partnerships outside of North America. Trained… Show more Tough Mudder is a mass participation event company delivering intensive obstacle course mud runs designed to test all around strength, stamina, mental grit, and camaraderie – with over 70 events attracting two million participants worldwide. As international licensing director, I was responsible for the delivery of marketing strategy, operations, and partnership agreements across all licensed markets – leading a team responsible for global partnerships outside of North America. Trained partner organizations on product delivery and conducted quality control initiatives to ensure events were executed in line with brand, stakeholder and customer expectations. Managed global sponsorships and partnerships at the regional level (with emphasis on APAC, Europe, and Central and South America), working closely with third-party producers across all marketing channels.

• General Manager / Operations Director

  • 2013 - 2015

  Recruited to lead operational delivery and commercial strategy for 20-30 events across the Central and East regions of North America. Led project teams in delivering large-scale mass participation events attracting upwards of 15,000 participants. Established relationships with community and government agencies in the host region, and coordinated with external stakeholders to ensure commercial viability, brand integrity, legal compliance, and fulfillment of partnership benefits. Increased… Show more Recruited to lead operational delivery and commercial strategy for 20-30 events across the Central and East regions of North America. Led project teams in delivering large-scale mass participation events attracting upwards of 15,000 participants. Established relationships with community and government agencies in the host region, and coordinated with external stakeholders to ensure commercial viability, brand integrity, legal compliance, and fulfillment of partnership benefits. Increased organizational EBITDA by more than $9M through operational cost reductions and creation of additional revenue streams.



IMG

• United States
• Entertainment Providers
• 700 & Above Employee

• Event & Operations Director

  • 2007 - 2013

  Oversaw all aspects of program delivery for IMG’s professional golf event portfolio on the PGA European Tour – encompassing sponsorship agreements, broadcast negotiations, stakeholder management, and team leadership. Supervised a team of events staff in managing the tactical and operational delivery of each project to world-class standards. Led strategic and commercial planning efforts that elevated the Abu Dhabi HSBC Golf Championship to the second highest ranking event on the PGA European… Show more Oversaw all aspects of program delivery for IMG’s professional golf event portfolio on the PGA European Tour – encompassing sponsorship agreements, broadcast negotiations, stakeholder management, and team leadership. Supervised a team of events staff in managing the tactical and operational delivery of each project to world-class standards. Led strategic and commercial planning efforts that elevated the Abu Dhabi HSBC Golf Championship to the second highest ranking event on the PGA European Tour, integral in negotiating the first multi-million-dollar headline sponsorship for the event. Spearheaded a review of health and safety practices within the IMG Golf division, effectively improving procedures and knowledge across all team personnel and senior managers. Initiated and maintained relationships with rights holders, governing bodies, and international sponsors.

• Senior Event Operations Manager

  • 2005 - 2007

  Directed an operations team in the planning and delivery of eight professional golf tournaments and major televised events annually – responsible for executing commercial strategy and detailed logistical planning. Managed the end-to-end project lifecycle including sponsorship activations, infrastructure planning, signage, staffing, and delivery of final events in line with client and stakeholder requirements.

• Account Manager

  • 2001 - 2005

  Led a UK-based team tasked with delivering 30+ large-scale events per year in partnership with major sponsors including Canon, HSBC, Fujitsu Siemens, and Standard Chartered Bank. Cultivated corporate relationships within the IMG golf division, representing 50+ professional golfers. Negotiated logistics related to talent representation, event delivery, advertising rights, and payment structure.



The iLUKA Collective

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Ticketing Manager / Assistant Project Manager

  • 1999 - 2000

  Developed experience across all programme delivery platforms for large-scale sponsors including Visa International, British Telecom, and Samsung – supporting world-class events such as the Rugby World Cup 99, MTV European Music Awards, Euro 2000 Football Championship, and the Sydney Olympic Games. Developed experience across all programme delivery platforms for large-scale sponsors including Visa International, British Telecom, and Samsung – supporting world-class events such as the Rugby World Cup 99, MTV European Music Awards, Euro 2000 Football Championship, and the Sydney Olympic Games.