Alex Martinez

Sales Director, Asia Pacific at Forsta
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Sydney Area, AU
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Sarah Moorhouse

Alex is one of the most intuitive and emotionally intelligent sales professionals I have worked with. Alex is a true business hunter, that combines his ability to identify the right points of contact to hold discussions with taking time with each client to ensure strong long-term business and partnerships are brokered. He is an absolute pleasure to work with and the consistent positive feedback from leading companies and senior stakeholders in the Asia Pacific market is a testament to his way of working. I will miss working with Alex and sincerely hope to partner with him again.

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Experience

    • United Kingdom
    • Software Development
    • 400 - 500 Employee
    • Sales Director, Asia Pacific
      • Jan 2023 - Present

      CX / VoC / MR / HX / SaaS Forsta is a world-leading experience and research technology. What used to be three companies – Confirmit, FocusVision and Dapresy – is now a single, full-suite platform that scales and flexes to fit your needs. Our vision is to become the technology partner ambitious organizations turn to when they’re looking to discover more, understand better, and grow smarter. We will achieve it by building & running the simplest and most connected platform, designed to turn data into insights, and insights into stories that fuel real action. Customer Experience - CX Voice of the Customer - VoC Market Research - MR Show less

    • Australia
    • Software Development
    • 1 - 100 Employee
    • Senior Corporate Business Development Manager
      • Apr 2018 - Dec 2022

      With offices in Australia and Europe, Halo Feedback specialises in the delivery of high impact competency assessment software. One of the first companies to introduce online interactive reports, Halo Feedback continues to develop rich features, functionality, and insights that enhance the feedback experience for participants, managers and organisations across the globe. Our clients expand across a variety of industries such as Consulting (Wilson Learning, DDI, Deloitte, Miller Heiman Group, Walking the Talk, Thrive Leadership USA, HFL Australia, JumpShift NZ, CLA Solutions), Industry Associations (Chartered Accountants ANZ), Banking & Insurance (Bank Australia, CUA, IAG Insurance, Westpac), Infrastructure & Engineering (Cimic, Leighton Asia, UGL, Worley), Retail (Kmart, Target, Super Retail Group).... plus many more Responsibilities: • Developing and implementing successful sales campaigns • Personally creating new leads from prospecting efforts • Liaising with senior level executives & key stakeholders to truly understand their needs • Delivering impactful in-person & web-based demonstrations • Creating business proposals & completing tenders • Strategizing, negotiating & closing business, • Serving as a key representative of the customer voice in the product development process internally, and working with other members of the team to drive advancement of the product and overall business • Leveraging business from new & established relationships • Negotiating commercial and legal terms • Managing the full sales cycle including lead generation, cold calling, and managing relationships #SaaS #assessments Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Business Developement Manager/ Account Manager B2B
      • Mar 2015 - Jul 2017

      Qualtrics is a SaaS technology company. The software allows organisations to manage the four core experiences of business – customer, product, employee, and brand experiences, all on one platform. Over 8,500 enterprises worldwide, including more than 75% of Fortune 100 and 99 of the top 100 U.S. business school rely on Qualtrics. - Voice of Customer (VoC) - Customer Experience (CX) - Market Research - Employee Feedback Achievements: - Achieving sales of over 125% to target across several quarters - Setting one of the highest-ever first quarter sales attainment for Qualtrics APAC - Closing the three largest deals in the Professional Services space (Legal, Accounting, Consulting Services) for Qualtrics APAC in 2015 - Closing two of the first state-of-the-art VoC deals in the Engineering Services industry for Qualtrics APAC - Closing transformational VoC deal with leading Recruitment Firm - Closing one of the first CX deals in the Higher Education space - Selling the entire breadth of modules under the Qualtrics umbrella of software Responsibilities: - Generating strong pipeline of new business opportunities by targeting organisations across several sectors (e.g. Professional Services, Legal , Accounting, Consulting, Engineering Services, Higher Education) - Liaising with senior executives (including C-Level executives) in order to present, negotiate, and ultimately sell the Qualtrics solution - Understanding clients' needs and pain points - Leading clients to a full understanding of the options/solutions applicable to their situation - Growing accounts (up-selling, cross-selling) - Delivering online and in-person demonstrations - Writing proposals and creating presentations - Managing internal and external stakeholders - Negotiating commercial and legal terms - Attending and hosting events - Salesforce compliance - New member mentoring Show less

    • Australia
    • Software Development
    • 1 - 100 Employee
    • Senior Business Development Manager / Account Manager B2B
      • Mar 2009 - Mar 2015

      Quinntessential helps organisations attract and retain customers & employees by delivering industry-leading web-based software solutions (SaaS). The company's main technology is 'PeoplePulse' (www.peoplepulse.com.au) - a leading Australian survey technology targeted at Chief People Officers, HR Directors, and Marketing Directors in medium to large organisations. Reporting directly to the Managing Director, responsible for bringing in new business as well as for growing existing accounts. Achievements • Attained highest-ever single quarter sales, achieving results of over 200% to target • Accomplished highest-ever sales during the first 3 months of work when compared with a similar period for any other BDM in the company's history • Constantly exceeding quarterly targets • Closed some of Quintessential's biggest-ever deals with organisations such as Gadens Lawyers, Holding Redlich Lawyers, Data#3, Catholic Healthcare, Primary Healthcare, Goodyear, Toys R Us, Radio Rentals, RAMS, AV Jennings, and more • Brought in a variety of new ‘Tier-1’ clients across an array of different industries including Legal, IT, Health, Retail, Education, Property and others. Responsibilities • Generating revenue through the sale of web-based software licences + consulting services • Managing the full end-to-end sales cycle • Pro-actively sourcing new business opportunities across an array of vertical markets (cold calling, SPIN selling) • Bringing in new clients as well as growing the existing client portfolio (up-sell/cross-sell) • Liaising with key decision makers (‘C’ level, Director level, Manager level) and multiple other stakeholders • Developing strong business relationships with new & existing organisations through a consultative sales style • Preparing proposals and tenders • Negotiating contracts and closing sales Show less

    • Australia
    • Advertising Services
    • 700 & Above Employee
    • Business Development Manager / Account Manager
      • May 2004 - Dec 2006

      Responsibilities • Promoting print and online advertising packages to the Sydney SME market • Creating tailored advertising solutions to meet the needs of new and existing customers • Developing and nurturing relationships with key decision makers at all organizational levels • Generating and presenting complete advertising proposals • Achieving sales targets Achievements • Over-achieved sales targets to 110% in various 6-monthly sales cycles • Doubled the required number of new customers Show less

Education

  • Macquarie Graduate School of Management
    Master of Business Administration - MBA, Master of Business Administration
    2007 - 2008
  • CETYS Universidad
    Bachelor of Marketing, Marketing

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