Dr. Elaine Young
Professor, Program Director for Marketing programs and Curricular Innovation Lead at Champlain College- Claim this Profile
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Stephanie Clarke, MBA, CCIM
Working with Elaine was as enjoyable as it was effective. She has a keen ability to answer questions and explore the issues associated with the root of the problem. My company was seeking guidance on a social media strategy and had been thinking that a "Social Media Playbook" would be a helpful document in developing this presence. With Elaine's coaching, we realized that there is no such playbook and learned that the iterative process of social media development is both required and beneficial to a company's digital strategy and overall marketing campaign. Her diligence in delivering solid advice, paired with integrated and exploratory tasks, brought our firm to a whole new level in our web presence and way of thinking about our image. This all came together in three months and we have a solid plan for the foreseeable future. I would hire her again in a heartbeat and would recommend her coaching to anyone who wants to move their firm forward digitally.
Gahlord Dewald
Elaine helps keep the town I live in awash with thinking, planning, and intellectually curious marketing graduates. This is great because the town I live in isn't that big. But we have an outsize presence in digital marketing as a result of the work that Elaine does to foster thinking and marketing experimentation in her students. It takes a lot to make a marketing culture that works. Elaine is a key piece of that for Burlington, Vermont and beyond.
Stephanie Clarke, MBA, CCIM
Working with Elaine was as enjoyable as it was effective. She has a keen ability to answer questions and explore the issues associated with the root of the problem. My company was seeking guidance on a social media strategy and had been thinking that a "Social Media Playbook" would be a helpful document in developing this presence. With Elaine's coaching, we realized that there is no such playbook and learned that the iterative process of social media development is both required and beneficial to a company's digital strategy and overall marketing campaign. Her diligence in delivering solid advice, paired with integrated and exploratory tasks, brought our firm to a whole new level in our web presence and way of thinking about our image. This all came together in three months and we have a solid plan for the foreseeable future. I would hire her again in a heartbeat and would recommend her coaching to anyone who wants to move their firm forward digitally.
Gahlord Dewald
Elaine helps keep the town I live in awash with thinking, planning, and intellectually curious marketing graduates. This is great because the town I live in isn't that big. But we have an outsize presence in digital marketing as a result of the work that Elaine does to foster thinking and marketing experimentation in her students. It takes a lot to make a marketing culture that works. Elaine is a key piece of that for Burlington, Vermont and beyond.
Stephanie Clarke, MBA, CCIM
Working with Elaine was as enjoyable as it was effective. She has a keen ability to answer questions and explore the issues associated with the root of the problem. My company was seeking guidance on a social media strategy and had been thinking that a "Social Media Playbook" would be a helpful document in developing this presence. With Elaine's coaching, we realized that there is no such playbook and learned that the iterative process of social media development is both required and beneficial to a company's digital strategy and overall marketing campaign. Her diligence in delivering solid advice, paired with integrated and exploratory tasks, brought our firm to a whole new level in our web presence and way of thinking about our image. This all came together in three months and we have a solid plan for the foreseeable future. I would hire her again in a heartbeat and would recommend her coaching to anyone who wants to move their firm forward digitally.
Gahlord Dewald
Elaine helps keep the town I live in awash with thinking, planning, and intellectually curious marketing graduates. This is great because the town I live in isn't that big. But we have an outsize presence in digital marketing as a result of the work that Elaine does to foster thinking and marketing experimentation in her students. It takes a lot to make a marketing culture that works. Elaine is a key piece of that for Burlington, Vermont and beyond.
Stephanie Clarke, MBA, CCIM
Working with Elaine was as enjoyable as it was effective. She has a keen ability to answer questions and explore the issues associated with the root of the problem. My company was seeking guidance on a social media strategy and had been thinking that a "Social Media Playbook" would be a helpful document in developing this presence. With Elaine's coaching, we realized that there is no such playbook and learned that the iterative process of social media development is both required and beneficial to a company's digital strategy and overall marketing campaign. Her diligence in delivering solid advice, paired with integrated and exploratory tasks, brought our firm to a whole new level in our web presence and way of thinking about our image. This all came together in three months and we have a solid plan for the foreseeable future. I would hire her again in a heartbeat and would recommend her coaching to anyone who wants to move their firm forward digitally.
Gahlord Dewald
Elaine helps keep the town I live in awash with thinking, planning, and intellectually curious marketing graduates. This is great because the town I live in isn't that big. But we have an outsize presence in digital marketing as a result of the work that Elaine does to foster thinking and marketing experimentation in her students. It takes a lot to make a marketing culture that works. Elaine is a key piece of that for Burlington, Vermont and beyond.
Credentials
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Certified Appreciative Advisor
Florida Atlantic UniversityFeb, 2019- Oct, 2024 -
Hootsuite Certified Professional
Hootsuite Media Inc.Apr, 2016- Oct, 2024 -
Certified ScrumMaster (CSM)
Scrum AllianceOct, 2019- Oct, 2024
Experience
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Champlain College
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United States
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Higher Education
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700 & Above Employee
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Professor, Program Director for Marketing programs and Curricular Innovation Lead
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Jul 2022 - Present
Develop and manage online B.S. Degrees in the Marketing area for Champlain College Online, including the B.S. in Marketing Communication and the B.S. in Marketing Management. Teach and develop courses in a wide range of areas including marketing, technology and society, and business and technology. Identify opportunities for new product and curriculum development: research and develop new credit-bearing programs and curricular offerings as well as curriculum development for noncredit… Show more Develop and manage online B.S. Degrees in the Marketing area for Champlain College Online, including the B.S. in Marketing Communication and the B.S. in Marketing Management. Teach and develop courses in a wide range of areas including marketing, technology and society, and business and technology. Identify opportunities for new product and curriculum development: research and develop new credit-bearing programs and curricular offerings as well as curriculum development for noncredit, micro-credentials, and certificates.
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Professor, Digital Marketing
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Apr 2011 - Jul 2022
Lead Faculty responsible for building the new Champlain College Online B.S. in Marketing Communication program launched in 2019. Responsibilities include curriculum and course development, teaching, program coordination, managing subject matter experts and marketing the program to prospective students. Full professor responsible for developing and teaching a wide variety of courses within the Marketing Department of the Stiller School of Business, including Digital Marketing, Digital… Show more Lead Faculty responsible for building the new Champlain College Online B.S. in Marketing Communication program launched in 2019. Responsibilities include curriculum and course development, teaching, program coordination, managing subject matter experts and marketing the program to prospective students. Full professor responsible for developing and teaching a wide variety of courses within the Marketing Department of the Stiller School of Business, including Digital Marketing, Digital Marketing Analytics and Analysis, Managing Online Communities at the undergraduate level as well as courses for the Masters of Fine Arts in Emergent Media and the Marketing course in our online MBA program. Passionate advisor, engaged in supporting my students in not just selecting courses to fulfill requirements, but to also strive for success in everything they do. Served on multiple faculty senate committees, including Library and Academic Resources and instrumental in creating and building the structure for the Multicultural Affairs Committee.
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Assistant Dean, Division of Business
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Jan 2010 - Dec 2011
Responsible for overseeing the day-to-day operations of the Division of Business. As a new position within the Division, I worked closely with the acting Dean to support the Division, focusing on curriculum development, responding to student issues, providing guidance and support to adjunct faculty. We developed the beginnings of a strategic plan, ensured faculty could build and develop new curriculum, and created new ways to engage with prospective students in collaboration with Admissions.
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Associate Professor, Marketing
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Jun 2008 - Apr 2011
Full-time faculty specializing in internet, interactive, and social media marketing, non-profit and social marketing, and e-Business. Responsible for advising and serving on faculty senate committees. Co-developed a hybrid course (ran both online and face to face) in Computer Mediated Communication which was launched in Fall 2008.
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Program Director Marketing and e-Business Management
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Dec 2000 - Jun 2008
As Program Director I managed two academic programs - Marketing and e-Business Management. As part of my duties I developed curriculum, engaged outside businesses, hired and mentored adjunct faculty, and scheduled classes. At the same time I taught 3 - 4 courses per semester in Marketing and e-Business.
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University of Vermont Grossman School of Business
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United States
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Higher Education
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1 - 100 Employee
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Part-time Lecturer
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Apr 2017 - Present
Developing and teaching both online and on campus Digital Marketing course for the Grossman School of Business. Developing and teaching both online and on campus Digital Marketing course for the Grossman School of Business.
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Leahy Center for Digital Investigation at Champlain College
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Burlington, VT
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Faculty Fellow
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Aug 2015 - Present
Provide guidance, advice, and support to the LCDI on social media use and evolution including, current trends, use cases, and research on behaviors and impacts of individuals experiences with digital communication technologies. Expertise in building and managing digital identity through social media platforms. Provide guidance, advice, and support to the LCDI on social media use and evolution including, current trends, use cases, and research on behaviors and impacts of individuals experiences with digital communication technologies. Expertise in building and managing digital identity through social media platforms.
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EJYoung Consulting
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Burlington, Vermont Area
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Social Media Coach
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Jan 2014 - Present
I provide coaching services to help you and your company learn how to leverage social media marketing for success. As a professor, I understand how to teach a wide range of individuals, what works, best practices, and how to train your team to help expand your brand into digital channels. See more about what I can help you with here: http://ejyoung.com/need-a-speaker/ I provide coaching services to help you and your company learn how to leverage social media marketing for success. As a professor, I understand how to teach a wide range of individuals, what works, best practices, and how to train your team to help expand your brand into digital channels. See more about what I can help you with here: http://ejyoung.com/need-a-speaker/
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Instructor
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2002 - 2004
Responsible for teaching students about marketing and communication technologies. Helped them to explore current tools and understand how to utilize them effectively. Responsible for teaching students about marketing and communication technologies. Helped them to explore current tools and understand how to utilize them effectively.
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Web Manager
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Nov 2000 - Jul 2001
Managed external website, online marketing strategies including advertising. Responsible for writing and disseminating e-news releases in Canada and the U.S. Managed external website, online marketing strategies including advertising. Responsible for writing and disseminating e-news releases in Canada and the U.S.
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Bluehouse Group
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United States
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Advertising Services
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1 - 100 Employee
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Director of Marketing
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Nov 1999 - Dec 2000
Responsible for Marketing and Communication for Internet Services firm. Successfully brought in multiple clients through personal selling, public relations, and marketing communication. Responsible for Marketing and Communication for Internet Services firm. Successfully brought in multiple clients through personal selling, public relations, and marketing communication.
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American Cancer Society
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United States
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Non-profit Organizations
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700 & Above Employee
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Regional Executive for Communications
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Dec 1998 - Nov 1999
Managed all external and internal public relations for Northwestern New England Region of the New England Division of the American Cancer Society. Managed all external and internal public relations for Northwestern New England Region of the New England Division of the American Cancer Society.
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Director of Communications
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Jun 1997 - Oct 1998
Managed all media relations for State Chamber of Commerce, including event promotions, editorial content, and scheduling news conferences. Instrumental in building the Annual Legislative Report Card, and was the project manager for the update of the organizations website. Managed all media relations for State Chamber of Commerce, including event promotions, editorial content, and scheduling news conferences. Instrumental in building the Annual Legislative Report Card, and was the project manager for the update of the organizations website.
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World Resources Institute
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United States
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Think Tanks
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700 & Above Employee
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Program Analyst and Executive Assistant
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Apr 1990 - May 1997
Over the years I held several positions, working my way up from assistant to program analyst within the policy affairs division of the institution. I was responsible for all facets of meeting and event planning, media relations, international mailing lists, databases and newsletters. I worked closely with presidential staff on a presidential commission on Sustainable Development during the Clinton administration. Over the years I held several positions, working my way up from assistant to program analyst within the policy affairs division of the institution. I was responsible for all facets of meeting and event planning, media relations, international mailing lists, databases and newsletters. I worked closely with presidential staff on a presidential commission on Sustainable Development during the Clinton administration.
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Education
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2004 - 2007
Capella University
PhD, Organizational Management -
1998 - 1999
Marlboro College
M.S., Internet Strategy Management -
1987 - 1989
State University of New York College at Brockport
B.S., Communication and Public Relations -
1985 - 1987
Genesee Community College
A.S., Journalism and Public Relations
