Experience

Bay Path University

• United States
• Higher Education
• 400 - 500 Employee

• CRM Administrator & Strategist

  • Feb 2020 - Present

  • Act as lead Business Analyst for all projects related to the Integrated Technology pillar of Title III Federal Grant• Led large-scale migration from two disparate Admissions CRMs into single Salesforce org, including data mapping, needs analysis, layout configuration, testing, and full staff training and support for Admissions and Enrollment Marketing teams• Assisted with implementation of Pardot marketing application as it relates to Salesforce integration and configuration• Implemented Salesforce for multiple University departments including Advising, Registrar, Career Development, and Academic Support Services (implementations included project management, process mapping with needs analysis, software design, and full user training with documentation)• Acted as technical project manager for implementation of High Velocity Sales application in Salesforce including multiple Sales Cadences, Call Scripts, and Flow configurations for internal call center servicing admission for three University divisions• Created a unified digital admissions application and unique inquiry forms within FormAssembly, including connection to Salesforce and automated counselor assignment rules for three divisions of the University• Member of the Analytics & Innovative Technology leadership team under University Chief Administrative Officer• Supervise two Business Analysts and one student worker• Lead administrator of Salesforce CRM consisting of approximately 80 users• Serve as a member of the Business Operations team to identify areas for process improvement and implement viable solutions for multiple functional areas of the University

• Assistant Director of Enrollment Systems & Data Management

  • Jul 2019 - Feb 2020

  • Performed migration from Jenzabar Recruitment Manager Target X package to Education Data Architecture in Salesforce CRM• Implemented texting application, SMS Magic, integrated with Salesforce CRM for University Advising and Career Development teams based on departmental needs• Provided regular trainings to Salesforce users for new product functionality• Supervised and provided professional development to CRM Specialist• Managed Salesforce CRM account and connected applications (SMS Magic, FormAssembly, Apsona, CCScan, Dialer) for approximately 40 users

• Enrollment Systems & Data Management Coordinator

  • Mar 2016 - Jul 2019

  Analyzed business needs for multiple functional areas within The American Women’s College division of Bay Path University and performed Salesforce configuration, including workflow rules, Case structure, and report creation to improve processes• Created digital forms through FormAssembly application for multiple departments and configure connectors to Salesforce for automated Case creation and process automation• Provided accurate matriculation report data for new student starts for six sessions each year to enrollment leadership• Onboarded new Salesforce users and provided continued support, including documentation• Performed system maintenance and troubleshoot all user issues as primary Salesforce Administrator

• Administrative Assistant

  • Aug 2014 - Mar 2016

  I assisted the Admissions team by performing administrative and operational tasks to ensure the admissions process for each student transitioned smoothly.



Springfield Falcons

• United States
• Spectator Sports
• 1 - 100 Employee

• Merchandise Coordinator

  • Jun 2010 - Jul 2014

  I played an integral role in taking the merchandise back in house from a 3rd party vendor. I oversaw the whole process from ordering merchandise, managing inventory, and selling the merchandise in store and on game nights. I played an integral role in taking the merchandise back in house from a 3rd party vendor. I oversaw the whole process from ordering merchandise, managing inventory, and selling the merchandise in store and on game nights.



Clear Channel Europe

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Street Team Member

  • Aug 2008 - Jan 2014

  I would set up and execute on site promotions between the radio station and their sponsors. I would set up and execute on site promotions between the radio station and their sponsors.



Stafford Motor Speedway

• Intern

  • Mar 2006 - Nov 2008

  I aided in various roles during race events at the speedway. I aided in various roles during race events at the speedway.