Senior Business Analyst

• Nov 2022 - Present

- Working on monetization strategy for our recurring revenue business - Project lead for pricing and packaging review and rollout across NA, DACH and UKI - Working with stakeholders across the organization to ensure payments growth - Driving SaaS product growth with regional integration - Monitoring regional feature performance and optimizing growth in collaboration with Country chief of staffs

Business Analyst PhorestPay

• Apr 2022 - Nov 2022

- Launched and grew Phorestpay Stripe Card Terminals business in EMEA, NA, Oz - Forecasting, budgeting, and maintenance of all PhorestPay products - Working with sales and account management to ensure maximum client retention - Chargeback and Fraud tracking

Market Research Analyst - Part time with MSc

• 2021 - 2022

City Head

• Sep 2020 - Aug 2021

Managed an 8 member team for end to end commercial growth and led 10+ multi-faceted KPIs. Whilst effectively growing the last mile delivery portfolio for our region. Directed a team of 8 people in sales, account management and operations and managed annual budget of 1.2 Mn Euros Grew non-commission revenue by 65% and basket size by 30% Developed a prescriptive model identifying weak coverage areas and by establishing rapport onboarded 400 partners in 8 months to cater… Show more Managed an 8 member team for end to end commercial growth and led 10+ multi-faceted KPIs. Whilst effectively growing the last mile delivery portfolio for our region. Directed a team of 8 people in sales, account management and operations and managed annual budget of 1.2 Mn Euros Grew non-commission revenue by 65% and basket size by 30% Developed a prescriptive model identifying weak coverage areas and by establishing rapport onboarded 400 partners in 8 months to cater for that gap Partnered with logistical operators to create and omni-channel, cutting down on delivery times by 7% and increasing vendor visibility by 15%

Senior Business Development Manager

• Sep 2019 - Sep 2020

1. Nationwide lead for VD to OD Project (KLIFM) - Responsible for shifting 100% business to Foodpanda delivery in 20+ cities - Regular visits and trackability to ensure target achievement within Q3 2. Leading the growth of the city on key metrics including: - Partner growth - Order growth - Partner management - MoM Revenue generation 3. Lead for renegotiation Project Islamabad - Ensured sustainability of Islamabad's business - Brought impact of 4+ Mn… Show more 1. Nationwide lead for VD to OD Project (KLIFM) - Responsible for shifting 100% business to Foodpanda delivery in 20+ cities - Regular visits and trackability to ensure target achievement within Q3 2. Leading the growth of the city on key metrics including: - Partner growth - Order growth - Partner management - MoM Revenue generation 3. Lead for renegotiation Project Islamabad - Ensured sustainability of Islamabad's business - Brought impact of 4+ Mn PKR - Worked with 200+ brands to ensure business growth (30% MoM)

Management Trainee

• Jun 2018 - Aug 2019

Spent rotations in Network Expansion, Retail Analytics and Marketing NETWORK EXPANSION ROTATION Business Case Development: - Got 25+ business cases for new stores approved from the MANCOM in 6 months - Establishing business cases with real estate, finance, commercial, marketing and merchandising - Retail figure assessment (Footfall, UPT, ASP, Conversion) - Financial assessment (ROI, NPV, Payback Period) Project Management for ongoing stores: - Involved in… Show more Spent rotations in Network Expansion, Retail Analytics and Marketing NETWORK EXPANSION ROTATION Business Case Development: - Got 25+ business cases for new stores approved from the MANCOM in 6 months - Establishing business cases with real estate, finance, commercial, marketing and merchandising - Retail figure assessment (Footfall, UPT, ASP, Conversion) - Financial assessment (ROI, NPV, Payback Period) Project Management for ongoing stores: - Involved in successful monitoring, management and launches of 13 Khaadi stores in 8 different cities - Coordination with on ground Project managers to ensure timelines are met - Contracts, Payments, Tenders, Updates of all ongoing store openings. Global Retail Footprint: - Ensuring profitability per square feet figures are as per International retail standards - Detailed analysis of Khaadi's retail footprint in the 5 countries it's present in MARKETING ROTATION: I worked in an ABM role for the Unstitched marketing team which is 60% of Khaadi's business Campaign briefing, planning and execution for 30 cities (Autumn, Winter and Spring 2019) - 100%+ revenue and footfall target achievement for all 5 campaigns - Ensuring delivery of 500+ collateral for each campaign including OOH, Radio, SMS, Digital, PR etc. Business Intelligence and tracking - Tracking US sales for 3 regions and 55+ stores for all campaigns - Ensuring our campaigns result in higher sales through targeted marketing Inlays - 50% reduction in cost and cut down of lead time from 25 to 15 days for inlays - Aligning inlays process for 1700+ inlays and onboarding new vendor "Brandverse" RETAIL ROTATION: Fabric Store Launch: - Pilot Project of 6 Fabric stores across Pakistan (3 destination stores, 3 conventional B&M stores) adding leading to 700 Mn+ to company's annual revenue - Business Case development on key retail metrics of UPT, ASP, ATV, Conversion - Establishing a fabric store model from scratch including Policies, benchmarks, targets etc. Show less Spent rotations in Network Expansion, Retail Analytics and Marketing NETWORK EXPANSION ROTATION Business Case Development: - Got 25+ business cases for new stores approved from the MANCOM in 6 months - Establishing business cases with real estate, finance, commercial, marketing and merchandising - Retail figure assessment (Footfall, UPT, ASP, Conversion) - Financial assessment (ROI, NPV, Payback Period) Project Management for ongoing stores: - Involved in… Show more Spent rotations in Network Expansion, Retail Analytics and Marketing NETWORK EXPANSION ROTATION Business Case Development: - Got 25+ business cases for new stores approved from the MANCOM in 6 months - Establishing business cases with real estate, finance, commercial, marketing and merchandising - Retail figure assessment (Footfall, UPT, ASP, Conversion) - Financial assessment (ROI, NPV, Payback Period) Project Management for ongoing stores: - Involved in successful monitoring, management and launches of 13 Khaadi stores in 8 different cities - Coordination with on ground Project managers to ensure timelines are met - Contracts, Payments, Tenders, Updates of all ongoing store openings. Global Retail Footprint: - Ensuring profitability per square feet figures are as per International retail standards - Detailed analysis of Khaadi's retail footprint in the 5 countries it's present in MARKETING ROTATION: I worked in an ABM role for the Unstitched marketing team which is 60% of Khaadi's business Campaign briefing, planning and execution for 30 cities (Autumn, Winter and Spring 2019) - 100%+ revenue and footfall target achievement for all 5 campaigns - Ensuring delivery of 500+ collateral for each campaign including OOH, Radio, SMS, Digital, PR etc. Business Intelligence and tracking - Tracking US sales for 3 regions and 55+ stores for all campaigns - Ensuring our campaigns result in higher sales through targeted marketing Inlays - 50% reduction in cost and cut down of lead time from 25 to 15 days for inlays - Aligning inlays process for 1700+ inlays and onboarding new vendor "Brandverse" RETAIL ROTATION: Fabric Store Launch: - Pilot Project of 6 Fabric stores across Pakistan (3 destination stores, 3 conventional B&M stores) adding leading to 700 Mn+ to company's annual revenue - Business Case development on key retail metrics of UPT, ASP, ATV, Conversion - Establishing a fabric store model from scratch including Policies, benchmarks, targets etc. Show less

Business Intelligence Intern

• Jun 2017 - Aug 2017

-10 week Project on Supply and Price challenges in Mianwaili Territory in Retail department. -Project revolved around understanding the Fuel Supply Market in South Western Punjab/KPK (MWL, BHK, Layyah, DI Khan), identifying Market dynamic from Supply and IFEM perspective in domain with emphasis on Competition Strategy. -Additional emphasis was on bulk players and their effect on OMCs and price control. -10 week Project on Supply and Price challenges in Mianwaili Territory in Retail department. -Project revolved around understanding the Fuel Supply Market in South Western Punjab/KPK (MWL, BHK, Layyah, DI Khan), identifying Market dynamic from Supply and IFEM perspective in domain with emphasis on Competition Strategy. -Additional emphasis was on bulk players and their effect on OMCs and price control.