Dorien Melgers

Marketing Manager Benelux at Channable
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Contact Information
us****@****om
(386) 825-5501
Location
Utrecht, Utrecht, Netherlands, NL

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Experience

    • Netherlands
    • Software Development
    • 200 - 300 Employee
    • Marketing Manager Benelux
      • Jan 2022 - Present

      Channable is the ultimate solution for automating feed management and PPC ads. Our online-based feed management tool is powerful enough to create, optimize, enrich, and export your feeds to over 2500 ad platforms, marketplaces and price comparison sites including Amazon, TikTok, Instagram, Google and more. Channable is the ultimate solution for automating feed management and PPC ads. Our online-based feed management tool is powerful enough to create, optimize, enrich, and export your feeds to over 2500 ad platforms, marketplaces and price comparison sites including Amazon, TikTok, Instagram, Google and more.

    • Owner
      • Aug 2014 - Jan 2022

      Creative business. Sells little 'must-have' treasures on local creative markets like The Swan Market and Sunday Market. Creative business. Sells little 'must-have' treasures on local creative markets like The Swan Market and Sunday Market.

    • Retail
    • 500 - 600 Employee
    • Manager Online Marketing
      • Nov 2019 - Dec 2021

    • Technology, Information and Internet
    • 100 - 200 Employee
    • Digital Media Manager @Newcraft
      • Jan 2019 - Oct 2019

      During my time at Newcraft I have been fully dedicated on the client account of Etos.nl, where I was manager for the Paid Media team right after the launch of their first webshop. Coordinating online marketing activities for all Paid Media, defining KPI's, choosing the right tactics for new and existing advertising channels and budget management were part of my responsibilities. My goal is always to optimise for maximum results while closely guarding the budget, planning & resources. Clear objectives and KPI's are set in close collaboration, and I give regular updates to give insights on performance and our activities. I like to closely work together with people across different departments encountered throughout the online Customer Journey. This gives me valuable business insights that help further expansion/optimisation of the paid media activities. Show less

    • Netherlands
    • Freight and Package Transportation
    • 700 & Above Employee
    • Online Advertising Specialist
      • Jan 2016 - Jan 2019

      For over 55 countries worldwide our Digital Advertising team makes sure that the TNT brand is well represented in multiple online advertising channels in over 35 different languages. Together we deliver as much relevant traffic to our website as possible. Optimising our advertising campaigns to maximise (cost)efficiency and the influx of new customers to our online booking platforms, increasing the overall ROI. Proud result of our efforts was a huge percentile growth on new myTNT account registrations and an impressive decrease in cost per registration. We're continuously looking to improve our impact, and it's working! Within this role I initiate/create/optimise and analyse advertising campaigns across various different online advertising platforms (from Search Engines to Social media to Programmatic buying). I closely collaborate with other internal teams like the Creative Concepts team and the Communications team. I manage close relations with our international stakeholders like the local TNT offices, as well as business partners we are connected to (Google/Bing/Linkedin etc.). Want to join our awesome team? See https://www.tnt.com/corporate/en/site/home/career.html for opportunities within TNT Digital! Show less

    • Netherlands
    • Internet Publishing
    • 1 - 100 Employee
    • SEA specialist
      • Jan 2011 - Aug 2015

    • SEA Assistent Conversion Team
      • 2010 - Apr 2011

    • Netherlands
    • Internet Publishing
    • 1 - 100 Employee
    • Linkbuilder
      • Aug 2009 - Feb 2010

    • Marketing assistent
      • Feb 2009 - Jul 2009

      Internship for half a year in Amersfoort. I was a marketing/communication assistent there and my task was to analyse and improve the brand awareness. I also learned the basics here of how to work with Google Analytics and Adwords. Internship for half a year in Amersfoort. I was a marketing/communication assistent there and my task was to analyse and improve the brand awareness. I also learned the basics here of how to work with Google Analytics and Adwords.

    • Restaurant De Wit, De Colonie and Het Licht
      • Apr 2001 - Jan 2009

      In april 2002 I started working in Restaurant De Wit in Breukelen, Utrecht, as a side job. Here I worked as a waitress for 3 years and afterwards I've worked another 4 years in Restaurant De Colonie in Maarssen, Utrecht. At the Colonie I became responsible for closing the restaurant at the end of the evening shifts. Then I moved from Maarssen to Utrecht and found a new job at Restaurant Het Licht at the centre of Utrecht. I was an employee here for almost one year, because in februari 2010 my internship started. Show less

Education

  • HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
    bachelor, Commerce, Economics
    2007 - 2011

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