Experience

De L'Europe Amsterdam

• Netherlands
• Hospitality
• 1 - 100 Employee

• Director of Marketing

  • Sep 2020 - Present

  Experience Original Amsterdam Luxury at De L’Europe Amsterdam. Since establishing itself almost one hundred and twenty five years ago as independent luxury hotel, De L’Europe has evolved from an exclusive hotel in the heart of Amsterdam into a guardian of local culture and craftsmanship. With 111 beautiful rooms of which 63 are suites, a Michelin starred restaurant ‘Bord’Eau’, the famous ‘Freddy’s’ bar, our very own Skins Institute wellness and a dedicated Clefs D’or concierge team, you can consider us the custodian of Amsterdam’s essence, a sophisticated guide into its free spirited culture and your personal liaison into the world of luxury and comfort. Show less



Freelance

• Amsterdam, North Holland, Netherlands

• Marketing Executive - Art/Creative Director a.i. I Marketing & Brand Consultant

  • Mar 2020 - Present

  I am a very experienced marketing creative in the field concept, design, of on- and offline campaigns, (consumer) experiences and events. My strength lies in concept and creation and I am able to organise and manage the execution in detail. Also true people manager, able to get people excited in a job or project. I have a track record of successful campaigns for several brands in different sectors, national and international. You can compare me to a chameleon because I know how to give each brand the right colours with regard to what the consumer wants and what the current trends are. Good to know: I have a positive character, am social, easy going and I never give up. Please feel free to contact me if you believe I can be of value to your brand. Open for assignments on consultancy basis and interim positions, e.g. as Art Director, Marketing Director. Show less



Guest Agency

• Advertising Services

• Creative Director/Co Founder

  • Oct 2007 - Present

  Co-Founder and Creative Director of Guest Agency, creative and conceptual responsible. Very experienced in the field of branding, concept design, marketing campaigns, brand activations and high end events for various A-brands and organisations such as Disney, Ahold, Cartier, Johnnie Walker, C&A, etc. • Marketing campaigns (overall strategy) Development of 360 ° campaigns, from strategy, concept, visuals, branding to online and offline implementation for different brands and markets globally. • Offline events & campaigns Strategy, concept, creation and execution for local and global marketing of brands. Think of marketing and POS materials, on- and off-trade campaigns, creation and implementation of brand activation plans / guidelines, creation of high-end events, product launches, etc. • Online & digital events 360 ° approach from offline to online, full integration of PR, influencers and social media. Online content creation, management and planning. Live stream events to inspire consumers. • Event award Gouden Giraffe Awards, an event industry award, won silver for Disney Licensee Day. Show less



Preuvenemint

• Netherlands
• Entertainment Providers

• Board Member

  • 2014 - 2017

  Board member of foundation ‘t Struyskommitee (volunteer), responsible for marketing and communication. ’t Struyskommitee is responsible for organizing’ t Preuvenemint, the largest food festival in the Benelux with more than 100.00 visitors annually. Board member of foundation ‘t Struyskommitee (volunteer), responsible for marketing and communication. ’t Struyskommitee is responsible for organizing’ t Preuvenemint, the largest food festival in the Benelux with more than 100.00 visitors annually.



Mise en Place

• Staffing and Recruiting
• 300 - 400 Employee

• Managing Director

  • 2005 - 2007

  Managing director of the largest Mise en Place branch in the Netherlands, Amsterdam. Headed a team of 25 people and realised 100% growth of turn over within 1.5 years. Mise en Place is an international hospitality project agency. Managing director of the largest Mise en Place branch in the Netherlands, Amsterdam. Headed a team of 25 people and realised 100% growth of turn over within 1.5 years. Mise en Place is an international hospitality project agency.



Hoovers Horeca Personeel B.V.

• Netherlands
• Hospitality
• 1 - 100 Employee

• Branch Manager

  • 2002 - 2005

  Started as branch manager in Eindhoven, then opened a branch from scratch in Amsterdam managing 4 people and doubling the group turnover. This branch became a solid performing part of the group and very successfully transferred to the new branch manager. Hoovers is a temp agency. Started as branch manager in Eindhoven, then opened a branch from scratch in Amsterdam managing 4 people and doubling the group turnover. This branch became a solid performing part of the group and very successfully transferred to the new branch manager. Hoovers is a temp agency.



Maison van den Boer

• Netherlands
• Food & Beverages
• 100 - 200 Employee

• Business Office Supervisor

  • 1998 - 2002

  Working in the business office department within Maison van den Boer, responsible for planning and controlling all production activities. Partly responsible for efficient purchasing and planning of staffing for events, right hand HR manager. Working in the business office department within Maison van den Boer, responsible for planning and controlling all production activities. Partly responsible for efficient purchasing and planning of staffing for events, right hand HR manager.



Carlton Cannes

• France
• Hospitality
• 100 - 200 Employee

• Intern Guest Relations

  • 1998 - 1998

  All aspects of the Front Desk and Guest services functions, in accordance with the 5-star hotel established standards of the Carlton in Cannes. All aspects of the Front Desk and Guest services functions, in accordance with the 5-star hotel established standards of the Carlton in Cannes.