Experience

Happiest Health

• Online Audio and Video Media
• 1 - 100 Employee

• Marketing Manager

  • May 2022 - Present



Wiley

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Manager - Content Strategy

  • Oct 2019 - Apr 2022

  -Lead the overall content development plan - creative conceptualization and end to end execution -Craft design and innovation stories in unique and compelling ways for an end to end content strategy for marketing collaterals and assets – integrated communication strategy driven with collaboration with sales and product teams -Brand Communication and Storytelling for engagement - podcasts, webinars, marketing videos, social media campaigns, influencer engagement, and Online Reputation Management -Align key stakeholders, lead agency briefings, and identify innovative ways to measure the effectiveness of brand campaigns Show less



VLCC

• India
• Wellness and Fitness Services
• 700 & Above Employee

• Manager - Content Strategy

  • Nov 2017 - Aug 2019

  -End to end content strategy for paid media and community engagement -Creative conceptualization for ads - textual, display & video script•Brand Communication, PR and Social media campaigns -Influencer campaign management - Celeb ads and associations -Online Reputation Management for VLCC group -Integrated communication plan, driven in collaboration with sales and product teams for new launches and campaigns -End to end content strategy for paid media and community engagement -Creative conceptualization for ads - textual, display & video script•Brand Communication, PR and Social media campaigns -Influencer campaign management - Celeb ads and associations -Online Reputation Management for VLCC group -Integrated communication plan, driven in collaboration with sales and product teams for new launches and campaigns



DiGiSPICE Technologies

• India
• Telecommunications
• 400 - 500 Employee

• Assistant Manager - Marketing Communications

  • Feb 2017 - Nov 2017

  - Marketing communications - Online and Offline Marketing for fintech, telecom, and mobility solutions - Creative and Content development and execution strategy -Digital media strategy and Execution•PR management for global markets - Marketing communications - Online and Offline Marketing for fintech, telecom, and mobility solutions - Creative and Content development and execution strategy -Digital media strategy and Execution•PR management for global markets



SALT Experiential Marketing

• India
• Events Services
• 1 - 100 Employee

• Assistant Manager - Marketing

  • Jun 2016 - Dec 2016

  PR of Events and conceptualizing Social Media Marketing for amplification of BTL activities of clients like HeroMotocorp, Audi, Pernod Ricard, and more Notable Projects: HeroMotoCorp: Social BTL for #HeroSalutes: Strategy and execution of making supporting videos across schools in India to support the Main campaign video asset: https://www.heromotocorp.com/en-in/digital-annual-report-2016-17/saluting-real-heroes.html Pernod Ricard: Live Tweeting for Blender’s pride fashion Tour as a part of their event execution team. Audi: #AudiWeekender – testimonial campaign for Audi - weekend test drive HNI events Show less



ITC Infotech

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Analyst - Digital Media

  • Sep 2012 - Mar 2016

  •Overall digital strategy for FMCG brands - brand persona and engagement •ORM & Listening and reporting all digital media content for tobacco and FMCG •Monitored ongoing marketing campaigns and created market gap strategies for FMCG brands of ITC like Yippie, Bingo, Sunfeast Biscuits, candyman eclairs, fiama shower gels, Bnatural (brand relaunch after the acquisition). Notable projects: ITC – Indian Tobacco Division ORM, counter-strategy support to the brand team, corporate communications, stock market watch, and vigilance Government, Gov. supported, and political PR vigilance. Market vigilance for hoarding, availability, black marketing – tactical support to stakeholder Cases to mention: Instant Noodle – lead content fiasco – Ad campaign to food bloggers to positive seeding on digital and PR. Eclairs-Choclairs Twitter backlash – Positive seeding, 70 local trending campaigns, 1 national trending campaign ITC – FMCG Market sentiment analysis – brand strategy for business campaigns ORM – counter-strategy, market vigilance – for hoarding, black marketing – support brand teams develop tactical solutions with stakeholder. ITC – Hotels: Service Quality Vigilance Influencer and PR support for Brand and corp comm team. Corp Comm: AGM Live Tweeting and ORM for Company Handle Show less



Apeejay Surrendra Group

• India
• Executive Offices
• 300 - 400 Employee

• Executive - Content

  • Dec 2010 - Sep 2012

  • Web content of the e-commerce division, Digital Marketing • Digital Launch and campaign of Apeejay Kolkata Literary Festival, 2011 and 2012 • Marketing Collateral Conceptualization and Copy. • Book Review for CII (Confederation of Indian Industry) magazine-Sustainability Tomorrow. • Interview, book reviews, website content, company newsletter, press release Notable projects: Digital Launch and campaign of Apeejay Kolkata Literary Festival, 2 011 and 2012: http://www.kolkatalitfest.in/archive_2012.htm Celeb Management for Event interviews – social storytelling and amplification: Naseeruddin Shah – Faiz Ahmad Faiz recital: https://www.youtube.com/watch?v=xnyftYsfeGc Salman Rushdie Meet and Greet: https://www.youtube.com/watch?v=C5-LNj0-KhQ Book Reviews for CII (Confederation of Indian Industry) magazine-Sustainability Tomorrow: https://drive.google.com/file/d/0BzOBkdshztiMZTdteGsyZVJCZTA0c1M2X2FHdEN0V3JtNkxF/view?usp=sharing Show less



Web Spiders

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Executive Intern - content and social

  • Jul 2010 - Dec 2010

  •Social Media Marketing for renowned U.S based companies, such as Toyota (Des Moines Div), Groupon, etc. •Blogging, article writing on various topics •Social Media Marketing for renowned U.S based companies, such as Toyota (Des Moines Div), Groupon, etc. •Blogging, article writing on various topics