Rebecca Mormino
Executive Director at Chapel Hill Downtown Partnership- Claim this Profile
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Bio
Credentials
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Fundamentals of Digital Marketing Certification
GoogleDec, 2022- Nov, 2024
Experience
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Chapel Hill Downtown Partnership
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United States
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Non-profit Organizations
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1 - 100 Employee
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Executive Director
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Jul 2023 - Present
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Kenan Institute of Private Enterprise
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United States
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Think Tanks
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1 - 100 Employee
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Assistant Director of External Affairs
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Nov 2018 - Jul 2023
Bring to life the mission of the institute to a global audience of academics, policymakers and private- sector business leaders.• Co-manage a team of 11 employees (including creative, marketing, event, digital media, video and CRM departments) responsible for driving the thought leadership and branding of company-wide initiatives.• Produce 100+ thought leadership products per year (insights, commentaries, white papers and videos) which are actionable for a broad set of decision-makers in the private and public sectors, highlighting emerging findings by our global network of researchers to our audience of 50K+ followers.• Collaborate cross-functionally across departments and with stakeholders to align communications, branding and reporting. • Think creatively, developing innovative ideas which increase productivity and company output: - Reformulated weekly communications to maximize audience engagement with institute initiatives; unique page views have increased by 25% the past year, and average time on page increased by 40 seconds. - Redesigned Kenan Institute website to reflect revised brand identity, utilizing stakeholder feedback, functionality and user experience feedback. - Increased team efficiency 25% by installing a ticketing system to track and organize the high volume of inbound requests.• Define scope of team projects, providing recommendations to ensure final products meet goals and deadlines. Conduct weekly team meetings to review progress and assign action items.• Prepare questions and interview thought leadership experts for video products, keeping messaging and compliance in mind. Show less
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Events Manager
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Oct 2016 - Nov 2018
Pioneered the Institute’s first official events program. Executed 40+ conferences, symposiums, lectures and student engagement activities, from conception to completion and reporting, including the prestigious UNC Kenan-Flagler Dean’s Speaker Series.
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Freelance
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NC
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Community Relations and Branding Consultant
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Jan 2015 - Oct 2016
Increased brand awareness through web presence and social media growth, events programming and solicitation of community partnerships. Notable collaborators included Counter Culture Coffee, The Durham Hotel, Moogfest and Show Cobra Productions. • Durham Hotel: Supervised design and launch of new website and social media presence. Researched and wrote a six-month blueprint of community engagement strategies. • Moogfest: Oversaw community partnerships. Fabricated a STEAM exhibit in Research Triangle Park for 300 middle-school students and facilitated Duke University Innovation & Entrepreneurship class project for virtual reality exhibit. Show less
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Merge Records
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Musicians
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1 - 100 Employee
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Festival Director
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Oct 2013 - Oct 2014
Directed a year of 25th anniversary programming and communications, including multiple musical performances, a 25K charity run and month-long gallery exhibition with catalog. • Increased company revenue by $50k as a result of designing and composing a company sponsorship deck, which elevated outreach and secured financial partnerships with local and national companies. • Co-produced GooglePlay documentary on the history of the organization. Directed a year of 25th anniversary programming and communications, including multiple musical performances, a 25K charity run and month-long gallery exhibition with catalog. • Increased company revenue by $50k as a result of designing and composing a company sponsorship deck, which elevated outreach and secured financial partnerships with local and national companies. • Co-produced GooglePlay documentary on the history of the organization.
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Hopscotch Music Festival
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Raleigh, NC
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General Manager
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2012 - 2013
Led logistics for the largest music festival in North Carolina, overseeing a $350K annual budget. Reviewed artist and sponsor contracts for compliance, and organized lodging and transportation for over 100 artists. Led logistics for the largest music festival in North Carolina, overseeing a $350K annual budget. Reviewed artist and sponsor contracts for compliance, and organized lodging and transportation for over 100 artists.
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Full Frame Documentary Film Festival
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United States
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Entertainment Providers
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1 - 100 Employee
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Programming Coordinator
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2010 - 2013
Oversaw film selection process and programming committee for world-renown documentary film festival. • Maintained 1,200+ film submission database ensuring on-time delivery of screening materials to all members of festival selection committee. • Supervised a detailed production schedule for the yearly 100-page festival catalog, meeting all deadlines while contributing written film synopses • Presented to hundreds of people, introducing the work of filmmakers, and participated in panel discussions with VIP guests. Show less
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Education
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University of North Carolina at Chapel Hill
Diversity, Equity and Inclusion Solutions (DEIS) Certificate Program, Entrepreneurship/Entrepreneurial Studies -
University of North Carolina at Chapel Hill
Bachelor’s Degree, English Literature