Experience

Humankind Studio

• United States
• Design Services
• 1 - 100 Employee

• Founder & Chief Creative Officer

  • 2008 - Present

  Built and grew an award-winning design agency from scratch to a seven-figure business that quadrupled annual revenue in three years and served hundreds of local and international clients Recruited and managed diverse team of designers, project managers, strategists, and art directors, conducted yearly performance reviews and established improvement goals; maintained 90% retention over 7 years Designed service packages to deliver brand strategy resulting in hundreds of projects executed annually for clients across multiple business verticals Attracted and secured broad client base for over a decade, winning clients through pitches, proposals, awards and word of mouth, resulting in multi-year contracts and growth in average contract size Led multiple clients through the creation and implementation of visual identity and messaging systems. Process included client surveys, competitive analysis, customer mapping, naming, values, messaging, logo and branding guideline creation extending to all evergreen and campaign assets Strategized and executed marketing campaigns for brand collaborations, new products, promotions, events, and retail consumer experiences across print and digital platforms for hundreds of clients across multiple industries Generated and executed multiple creative campaign concepts for The Wall Street Journal and Barron’s, driving overall goal of 3 million new subscribers in 3 years Oversaw social media content strategy, ideation and execution across five Instagram accounts for suite of distinct cannabis brands, growing following of retail brand by 10x Led the design and development of marketing websites, working collaboratively with ux+dev teams to optimize user experience and conversion Show less



Corcoran School of the Arts and Design at The George Washington University

• United States
• Design
• 1 - 100 Employee

• Adjunct Professor

  • Sep 2022 - Present

  Instructed undergraduates in identifying fundamental principles for visual storytelling CGD 3010, Illustrative Narratives (GW) Taught fundamentals of narrative structures and guided students in creating illustration-based narratives Engaged students in experimenting with the visual story telling and pushing conceptual boundaries Encouraged students to demonstrate strategic thinking about illustration and its role in storytelling Taught students to develop a working process for illustration Reviewed tools such as Illustrator, Photoshop, and InDesign Show less



American University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Faculty

  • Sep 2007 - Sep 2008

  Taught COMM 350, Digital Imaging and Design, to undergraduate and graduate students for three consecutive semesters Customized curriculum to include foundational design principles in addition to cross-platform education Created materials, lectured and ran interactive critiques Held office hours for students, including project guidance and portfolio reviews Work ranged from introducing design theory, to instilling design confidence and providing students with real-world advice for careers in design Show less



Design Army®

• United States
• Design
• 1 - 100 Employee

• Designer

  • Mar 2006 - Jul 2007

  Designed and managed the creative process for world-renowned brands like Chronicle Books, Disney, Marriott, and the Washington Ballet by designing identity systems, digital experiences, advertising campaigns, and high-end print deliverables Developed brands and identity systems, designed and illustrated custom solutions, crafted unique packaging, executed layouts, print collateral, and graphic design production, including print preparation Tracked timelines, client milestones, and feedback for multiple projects and clients simultaneously Show less



Ars Nova

• United States
• Performing Arts
• 1 - 100 Employee

• Art Director

  • Oct 2005 - Feb 2006

  Defined and led marketing for Ars Nova theater, creating and executing original brand packages for all productions Packages included advertising, identity systems, newsletters, posters, mailers, promotional campaigns, and other marketing tools; notable shows included Freestyle Love Supreme, Bridget Everett, and 25 Questions for a Jewish Mother Defined and led marketing for Ars Nova theater, creating and executing original brand packages for all productions Packages included advertising, identity systems, newsletters, posters, mailers, promotional campaigns, and other marketing tools; notable shows included Freestyle Love Supreme, Bridget Everett, and 25 Questions for a Jewish Mother



The New York Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Designer

  • Jun 2005 - Sep 2005

  Developed creative concepts, executed custom illustrations, edited photography, and revised layouts for the Sunday Style section; collaborated with editors, designers, writers, and photographers to hit quick turnaround deadlines for daily paper Developed creative concepts, executed custom illustrations, edited photography, and revised layouts for the Sunday Style section; collaborated with editors, designers, writers, and photographers to hit quick turnaround deadlines for daily paper



SpotCo

• United States
• Advertising Services
• 1 - 100 Employee

• Designer, Graduate Intern

  • Sep 2004 - Jun 2005

  Designed branding and collateral packages for award Broadway theater industry, including The Color Purple, Glengarry Glen Ross, Sweet Charity, and A Picasso at award winning agency with a heavy emphasis on the New York theater Designed branding and collateral packages for award Broadway theater industry, including The Color Purple, Glengarry Glen Ross, Sweet Charity, and A Picasso at award winning agency with a heavy emphasis on the New York theater



Penguin Publishing Group

• Book and Periodical Publishing
• 500 - 600 Employee

• Designer, Graduate Intern

  • May 2004 - Sep 2004

  Designed book jackets, produced mechanicals, finalized designs and coordinated print production for hardcover imprint of Penguin Group Designed book jackets, produced mechanicals, finalized designs and coordinated print production for hardcover imprint of Penguin Group



Advisory Board

• United States
• Research Services
• 500 - 600 Employee

• Designer

  • 2001 - 2003

  Managed design projects and coordinated production for in-house creative services group. Projects included brochures, custom illustration, posters, invitations, slide presentations, and research reports Managed design projects and coordinated production for in-house creative services group. Projects included brochures, custom illustration, posters, invitations, slide presentations, and research reports