Rob Morphet
Pure Leisure Group at Pure Leisure Group Limited- Claim this Profile
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Bio
Ben O.
I have had the pleasure of working for Rob for the majority of the 9 years I was at Auto Trader. In that time I was fortunate enough to learn a great deal from him, Rob is a decisive individual who understands the people he works with, which in turn means that he consistently gets the very best from them. Rob truly gets the 'digital world' and the hugely successful, but complex and sometimes painful, transition from a print business to a digital one is testament to that. His ability to shape a strategy and deliver from concept through to completion is brilliant, he has the skills to cut through all the noise in any situation and bring clarity to the solution. I could never say Rob is scared of rolling his sleeves up and getting in to the detail either! Alongside all of this Rob is great fun to work with, making my time at Auto Trader a better one - if I had the chance to work with Rob again in the future it would be an easy decision to say yes!
Mari Klopper
In the period that Rob and I worked together I found him to be an excellent communicator - always available to assist and support in a number of ways - his positive/hands on approach to the project was really inspiring. He is a great leader that always remembers to thank his team for their contribution - and who manages to really get the best out of everyone - even when the tasks are challenging.
Ben O.
I have had the pleasure of working for Rob for the majority of the 9 years I was at Auto Trader. In that time I was fortunate enough to learn a great deal from him, Rob is a decisive individual who understands the people he works with, which in turn means that he consistently gets the very best from them. Rob truly gets the 'digital world' and the hugely successful, but complex and sometimes painful, transition from a print business to a digital one is testament to that. His ability to shape a strategy and deliver from concept through to completion is brilliant, he has the skills to cut through all the noise in any situation and bring clarity to the solution. I could never say Rob is scared of rolling his sleeves up and getting in to the detail either! Alongside all of this Rob is great fun to work with, making my time at Auto Trader a better one - if I had the chance to work with Rob again in the future it would be an easy decision to say yes!
Mari Klopper
In the period that Rob and I worked together I found him to be an excellent communicator - always available to assist and support in a number of ways - his positive/hands on approach to the project was really inspiring. He is a great leader that always remembers to thank his team for their contribution - and who manages to really get the best out of everyone - even when the tasks are challenging.
Ben O.
I have had the pleasure of working for Rob for the majority of the 9 years I was at Auto Trader. In that time I was fortunate enough to learn a great deal from him, Rob is a decisive individual who understands the people he works with, which in turn means that he consistently gets the very best from them. Rob truly gets the 'digital world' and the hugely successful, but complex and sometimes painful, transition from a print business to a digital one is testament to that. His ability to shape a strategy and deliver from concept through to completion is brilliant, he has the skills to cut through all the noise in any situation and bring clarity to the solution. I could never say Rob is scared of rolling his sleeves up and getting in to the detail either! Alongside all of this Rob is great fun to work with, making my time at Auto Trader a better one - if I had the chance to work with Rob again in the future it would be an easy decision to say yes!
Mari Klopper
In the period that Rob and I worked together I found him to be an excellent communicator - always available to assist and support in a number of ways - his positive/hands on approach to the project was really inspiring. He is a great leader that always remembers to thank his team for their contribution - and who manages to really get the best out of everyone - even when the tasks are challenging.
Ben O.
I have had the pleasure of working for Rob for the majority of the 9 years I was at Auto Trader. In that time I was fortunate enough to learn a great deal from him, Rob is a decisive individual who understands the people he works with, which in turn means that he consistently gets the very best from them. Rob truly gets the 'digital world' and the hugely successful, but complex and sometimes painful, transition from a print business to a digital one is testament to that. His ability to shape a strategy and deliver from concept through to completion is brilliant, he has the skills to cut through all the noise in any situation and bring clarity to the solution. I could never say Rob is scared of rolling his sleeves up and getting in to the detail either! Alongside all of this Rob is great fun to work with, making my time at Auto Trader a better one - if I had the chance to work with Rob again in the future it would be an easy decision to say yes!
Mari Klopper
In the period that Rob and I worked together I found him to be an excellent communicator - always available to assist and support in a number of ways - his positive/hands on approach to the project was really inspiring. He is a great leader that always remembers to thank his team for their contribution - and who manages to really get the best out of everyone - even when the tasks are challenging.
Experience
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Pure Leisure Group
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Pure Leisure Group
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Jan 2022 - Present
New role New role
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Auto Trader UK
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Software Development
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700 & Above Employee
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Director of NonCar
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Jun 2015 - Jan 2022
Full P&L ownership of AutoTrader NonCar – a BWB. This role is responsible for all Light Commercials (LCV), Heavy Commercials (HGV), Motorcycles, Leisure (including Caravans, Motorhomes & Park Homes), Plant and Farm equipment on AutoTrader, which is listed on the London Stock Exchange, and a constituent of the FTSE 100 Index. I am incredibly fortunate to lead a very experienced senior exec team with Sales, Marketing, Product and Tech disciplines across a number of very competitive niche landscapes where our priority is delivering demonstrable value to all our customers. Show less
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Digital Product Director
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Apr 2012 - Jun 2015
Objective: Migrate print products and customers online. Close publications with minimum disruption.Migrate and retain all revenue streams from magazines to digital services, retaining yield.Migrate (and retain) all customers from print subscriptions to digital products and packages.
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Digital Director
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Apr 2011 - Apr 2012
Enabling and accelerating digital growth in the South African automotive classified sector.Digital ProductSales acquisitionOperational excellence
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Head of Product - Commercial Channels
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Jul 2009 - May 2011
Successful delivery of a new major platform (online product and revenue) to enable magazine / print exit in near future.Product managing Trader Publishing's 4 B2B titles both on and offline.
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TMN Head of Digital
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Jun 1996 - Dec 2009
Commercial and online product owner.Managing the national sales team.
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Driver First Assist
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United Kingdom
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Public Safety
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1 - 100 Employee
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Non Executive Director
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Dec 2016 - Jun 2019
Non Exec Role on the board of a leading road safety organisation who ensure professional drivers are trained how to manage a RTC safely and effectively, saving lives on the UK roads and reducing the burden traffic congestion causes. Non Exec Role on the board of a leading road safety organisation who ensure professional drivers are trained how to manage a RTC safely and effectively, saving lives on the UK roads and reducing the burden traffic congestion causes.
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Education
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The University of Bolton
Design Engineering -
Queen Katherine School