Experience

My Favorite Company, Inc.

• United States
• Wholesale
• 1 - 100 Employee

• Senior Graphic Designer

  • Jun 2022 - Present



Gina Wade Creative

• Events Services
• 1 - 100 Employee

• Freelance Graphic Designer

  • Apr 2017 - Present

  • Prepare captivating designs for flyers, brochures, advertisements, business cards, logos, publications, web graphics, signage, step & repeats, custom posters, and other collaterals for special events. • Respond to project proposals and manage each project from inception to completion including developing and communicating schedules, assignments, finalizing themes, and timely submission of final collaterals. • Ensure quality of deliverables meet established standards and style guides while adhering to deadlines and budget constraints. • Enforce consistency in execution of branding, design, and messaging as required by each client. • Special event clients include: Babies-R-Us, Breast Cancer Research Foundation, Delta Airlines, Fox Searchlight, Hulu, IMAX & OGX. Show less



Self-Employed

• Los Angeles, CA

• Freelance Graphic Designer

  • Feb 2012 - Present

  • Render client requirements into visually appealing illustrations and graphics including original logos, deck template graphics, typography, and photo-illustration for network pitch meetings and TV show pitches. • Respond to project proposals and manage each project from inception to completion including developing and communicating schedules, assignments, finalizing themes, and timely submission of final collaterals. • Ensure quality of deliverables meet established standards and style guides while adhering to deadlines and budget constraints. Enforce consistency in execution of branding, design, and messaging as required by each client. • Work with writers, photographers, and other internal/external partners appointed by clients. • Perform searches to stay up-to-date on developments in graphic design and deliver creative inspiration for marketing campaigns, presentations, newsletters, and promotional items. • Clients include: Fishbowl Entertainment & SMAC Entertainment Show less



Promotional Partners Worldwide

• Manufacturing
• 1 - 100 Employee

• Art Director

  • Dec 1998 - Present

  • Directed 20+ projects every month centered around the creation of premiums based on licensed properties as well as non-licensed premium lines. • Led the creative team including internal staff and freelance service providers. • Generated $2.5M annually since 2008 by re-creating and re-designing retail products for single and dual licensing purposes. • Revamped the concept of Mr. Potato Head and designed Mr. Potato Head: PopTaters product line as a collector edition of Mr. Potato Head toys dressed as various pop culture characters. • Creative lead for Universal Studios Theme Parks account and designed food service items using Park-specific licensed properties, leading to $10,030,000 in sales cumulatively since 2009. • Spearheaded six to eight year-round premium promotional programs for Jack in the Box Restaurants, which in turn generated over $10M in annual revenues for more than eight years. Each program included eight to 10 different toys, resulting in high-volume production of millions of toys produced per year. • Researched each property, conceptualized ideas, coordinated meetings, and made presentations. Remained within the allotted budget for each project and ensured clients’ objectives were met including strict timelines. • Oversaw toy design, logo design, on-item graphics, and packaging to ascertain compliance branding guidelines. • Ideated overall program theme, created backstory, designed characters, drew concepts, and developed color- schemes. Submitted drawings to obtain final approval and begin production of non-licensed products. • Represented the Creative Department at meetings, trade shows and industry-related events and made presentations on behalf of the department. • Oversaw in-house production of marketing materials including digital banners & ads, mail-outs, flyers, signage, banners, posters, trade show displays, newsletters, catalogs & print ads. Show less



Spinmaster LLC

• United States
• Manufacturing
• 1 - 100 Employee

• Visual Branding Designer

  • May 2019 - May 2023

  • Responsible for creating Visual Branding focused on packaging for International, top tier IP, Paw Patrol™ toys. • Responsible for creating original seasonal segment Branding Style Guide resources. This includes applying these resources to best-in-show, award winning packaging (I contributed to two TOTY nominations, License of the Year for Paw Patrol the Movie where I was instrumental in helping to develop the branding and Vehicle of the Year, Chase Transforming City Cruiser on which I was the lead designer). • Directed supporting departments (Photography Studio, 3D Rendering, Photo Retouching) to ensure best-in-class, final packaging Art Releases. Show less