Experience

Mill Creek MetroParks

• United States
• Recreational Facilities
• 1 - 100 Employee

• Community Engagement Director

  • Mar 2018 - Present

  •Supervise the Education Manager and the Graphics Specialists in the administration of their respective duties and Annual Plan of Operation.•Manage the communications and public relations efforts of the MetroParks through innovative print, online, social media, website, video, local media, and in-person public interaction strategies.•Prepare and administer the departmental Annual Plan of Operation and budget.•Serve as the primary contact and public representative of the MetroParks to staff, volunteers, the Community Engagement Committee and the public. •Serves as the primary contact and liaison between the MetroParks and the media, creating press releases, answering inquiries and making appearances as requested. •Conduct public presentations at MetroParks Board meetings and to various audiences in promotion of the MetroParks. •Cultivates public and private community partnerships for the betterment of the MetroParks•Manage all aspects of volunteer coordination and organization including volunteer engagement events, accomplishment tracking and recruitment strategies. •Enhance communications of the MetroParks to improve community awareness of programs, services and facilities, as well as to diversify usage of amenities.•Coordinate the MetroParks presence at fairs, festivals and external events. •Coordinate annual MetroParks employee uniform orders. Show less

• Marketing Manager

  • Aug 2016 - Mar 2018



PENN Entertainment, Inc

• United States
• Gambling Facilities and Casinos
• 700 & Above Employee

• Marketing Coordinator

  • Sep 2014 - Aug 2016

  •Managed $1.2 million advertising budget, including expense tracking and forecasting. •Point of contact for Advertising agency, proofing and reviewing all media placements and creative. •Proof and internally traffic for approval all creative, advertising and messaging. •Responsible for production and placement of properties advertising and messaging. •Responsible for ensuring all property collateral is placed appropriately and installed/removed in a timely manner. •Responsible for internal billboards and their content from selection to installation. •Responsible for all social media platforms and property reputations. •Created, updated and managed content on desktop and mobile sites. •Responsible for all public relations initiatives by promoting a positive influence in the community, participating in company-sponsored events, contacting local media for news coverage and writing of press releases for submission. •Assisted with content development and placement of all traditional and non-traditional media. •Worked with third-party vendors to ensure advertising and marketing materials are produced and installed. •Managed all third-party relationships. •Responsible for copy writing for all in-house advertising, direct mail, email, and any other marketing department initiatives. •Purchased all advertising and printed needs for marketing department through purchasing system. •Use of Google Analytics and BrightEdge to report website ranking and keywords. •Responsible for bi-weekly new employee presentations. •Maintained compliance with policies and procedures. •Served on properties charitable donations committee. Show less



Gem-Young Insurance & Wealth Advisors

• United States
• Financial Services
• 1 - 100 Employee

• Advertising & Marketing Specialist

  • Oct 2000 - Sep 2014

  • Interviewed, hired, trained, and managed marketing employees/college interns. • Solely responsible for the implementation, design and monitoring of all digital marketing campaigns. • Responsible for creation and updating of social media. • Composed and distributed press releases for insurance agency through various types of media. • Developed and implemented marketing and advertising strategies for all lines of insurance and financial services. • Responsible for managing the advertising/public relations yearly budget. • Wrote quarterly newsletters to be distributed to insurance and financial services clients. • Wrote marketing pieces for direct mail geared to specific niche markets. • Compiled and analyzed data for insurance agency and agents on a quarterly basis. • Provided recommendations to President for future development. • Interacted with various types of media for advertising, public relations and co-op based advertising programs. • Monitored the goals and measured the effectiveness of sales on a quarterly basis. • Organized company events and company morale meetings. • Managed and attended various tradeshows on behalf of the company. Show less



Youngstown/Warren Regional Chamber

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Advertising/Public Relations/Marketing Intern

  • Jun 1999 - Sep 1999

  • Managed and developed membership enrollment and program retention efforts. • Encouraged event participation via mailing and telemarketing efforts. • Developed articles for the Youngstown/Warren Regional Chamber's monthly publication. • Assisted in layout and design of direct mail. • Composed news articles for web site and for The Business Journal. • Coordinated Chamber program events. • Managed and developed membership enrollment and program retention efforts. • Encouraged event participation via mailing and telemarketing efforts. • Developed articles for the Youngstown/Warren Regional Chamber's monthly publication. • Assisted in layout and design of direct mail. • Composed news articles for web site and for The Business Journal. • Coordinated Chamber program events.