Tomáš Javořík
Brand Manager / Sales Manager at Bentley Praha & Lamborghini Praha at Porsche Inter Auto CZ spol. s.r.o.- Claim this Profile
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Czech Native or bilingual proficiency
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English Professional working proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Credentials
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Certificate of Centre of English studies
Centre of English StudiesJul, 2005- Nov, 2024 -
Certificate of Florida Language Center
Florida Language CenterJul, 2004- Nov, 2024 -
Certificate of Torbay Language Center
Torbay Language CenterJul, 2003- Nov, 2024
Experience
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Porsche Inter Auto CZ
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Czechia
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Brand Manager / Sales Manager at Bentley Praha & Lamborghini Praha
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Jan 2021 - Present
- Achieving growth and hitting sales targets by successfully managing the sales team- Budget management- Analysis of sales forecasts and relevant financials and reporting on product sales- Contributes to team effort by accomplishing related results as needed- Designing and implementing a strategic sales plan that expands company’s customer base and ensure it’s strong presence- Managing different sales, aftersales and marketing activities for premium luxury division (Bentley and Lamborghini)- Daily based communication with Bentley Motors and Automobili Lamborghini- Develop activities accordingly to company strategy, market analysis and consumer insights- Propose, coordinate and manage ongoing different projects- CRM systems management- Event management- Increasing brand awareness of Bentley Praha and Lamborghini Praha across all channels- Search for new potential affinity partners- Strengthening the customer relationship with Bentley and Lamborghini brand Show less
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Sales Coordinator at Bentley Praha & Lamborghini Praha
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Dec 2018 - Jan 2021
- Managing different sales, aftersales and marketing activities for premium luxury division (Bentley and Lamborghini)- Daily based communication with Bentley Motors and Automobili Lamborghini- Support of sales, aftersales and marketing activites for both brands- Develop activities accordingly to company strategy, market analysis and consumer insights- Propose, coordinate and manage ongoing different projects- CRM systems management- Event management- Increasing brand awareness of Bentley Praha and Lamborghini Praha across all channels- Search for new potential affinity partners- Strengthening the customer relationship with Bentley and Lamborghini brand Show less
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Marketing Specialist at Porsche Inter Auto CZ spol. s r.o.
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Dec 2016 - Nov 2018
- Managing complete A-Z marketing activities for all brands in portfolio of Porsche Praha-Smíchov (Bentley, Lamborghini, Audi, Volkswagen, Škoda and Volkswagen Commercial vehicles)- Regular cooperation with HQ of individual brands to achieve targets- Develop marketing activities accordingly based on company strategy, market analysis and consumer insights for different types of target groups- Proposes, coordinates and manages the marketing budgets for each brand- Analyse and recommend potential partners for cooperation- Provides information and marketing/business rationale for decision making processes- ATL – manage and aligns all the marketing ATL activities- BTL - manage all marketing BTL activities- CRM and Digital marketing activities- Event management for all brands- Increasing brand awareness of whole dealership Show less
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Tchibo Praha, spol. s r.o.
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Czechia
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Manufacturing
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1 - 100 Employee
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Brand Manager Cafissimo TCZ/TSK
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Sep 2014 - Nov 2016
- Managing the entire product line life cycle and the P&L from strategic business planning to tactical activities- Develop sales and marketing activities accordingly based on company strategy, market analysis and consumer insights- Actively involved in the development of new product launches in coordination with TCZ/TSK Marketing and with German HQ- Proposes , coordinates and manages the marketing budget allocated- Assures all marketing admin respective to defined brands/categories incl. regular reporting (HQ, Controlling, …)- Actively supports Cafissimo Free Trade (Electrochains, loyalty programs, Barter deals, B2B and other activities)- Analyse and recommend potential partner relationships for the products- Driving go-to market solutions and plan for provided machine portfolio from HQ across teams and departments- Determines local product pricing by utilizing market research data, reviewing COGS and sales costs; anticipating volume- Provides information and marketing/business rationale for decision making processes incl. professional presentations for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels with local planning team and HQ- Brings new products to market by analysing proposed product requirements and product development programs, establishing time schedules with HQ and local sales teams- Actively supports and supervises Brand Management team with regard to SPS projects, marketing and business tasks- ATL – manage and aligns all the marketing ATL activities- BTL - manage all marketing BTL activities- CRM, Cross channel and Digital marketing activities developed by TCZ&TSK marketing - In coordination with TCZ category managers decides about the agency network, contract negotiations and performance evaluation Show less
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Marketing Support
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Aug 2013 - Aug 2014
- Execution of BTL activities in various sales channels- Adaptation and distribution of POSm for different channels- Provides data for product communications by defining product marketing communication objectives in alignment with HQ- Preparation of documents for all activities related to Cafissimo brand- Assesses market competition by comparing the company´s product to competitor´s products- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels with local planning team and HQ- Searching of opportunities for B2B cooperation and ensuring the processes associated with this type of cooperation Show less
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Price Monitor
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Apr 2012 - Jul 2013
- Gathering information about products and prices in the market, data analysis and subsequent reporting of marketing department- Presentation of summary information on a weekly basis- Development of product strategy- Administrative support for marketing department- Active participation in company
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Hotel Alwyn
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Hlavní město Praha, Česká republika
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Receptionist
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Aug 2008 - Jan 2011
- Personal contact with clients - Active use of English - Working with Fidelio software - Personal contact with clients - Active use of English - Working with Fidelio software
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Education
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2011 - 2013
University of Economics in Prague, Faculty of Business Administration
Master’s Degree, Corporate Economics and Management -
2008 - 2011
University of Economics in Prague, Faculty of Business Administration
Bachelor’s Degree, Corporate Economics and Management
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