Experience

Nordic Telecom

• Czechia
• Telecommunications
• 1 - 100 Employee

• Senior Digital Manager

  • Apr 2021 - Present

  I’m in charge of Online Sales in Nordic Telecom. It means that I create strategy, suggest Online Channels & boost demand for Key Products - in a B2C market. In general - Progress of ecommerce & Development of BI, Reporting and Online activities. My regular agenda - Data analysis, Team meetings and giving Decisions. I’m comparing Web analytics, Channel Performance with BI Data and offering advices - for what? Getting better Performance and Sales results. Subsidiary taks - Integration of new Digital channels, Media agency supervision (Setup of budget, Campaign assignment and Performance check etc). Regular Analysis via tools - Google Analytics, Data Studio and BI tools for deep understanding & getting the right context. Setup and measuring of Online campaigns (PPC, Direct buy, Display, RTB, Social etc.), SEO integration or recreating Web KPIs - with strong focus on Data Consistency. Better Data - Better Decisions! Show less



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Online Marketing Manager

  • Nov 2019 - Apr 2021

  Online Marketing strategy and sales of Vodafone Business in CZ market. Revision and Integration of new Digital channels for boosting of KPIs Performance. Campaign, Business and Web analysis via tools - Adobe Analytics, IBRO, Search console etc. Execution of Online marketing (Setup & measuring of Online campaigns – PPC, Display, RTB, Social etc.) Targeting and Personalization with strong focus on Data Analysis... Agile team cooperation, Multiple check of Key Products performance, Business Analysis. Progress of digital, e-commerce and development of other Sale channels... Show less



UPC Česká republika, s.r.o.

• Czechia
• Telecommunications
• 1 - 100 Employee

• Online & Channels Manager CZ/SK

  • Jun 2017 - Oct 2019

  UPC is a key provider of Telco segment in CCE region. Part of Liberty Global - more than 27 mil. clients, 14 branches worldwide. Im in charge of Online & Offline Marketing strategy for UPC Business in CZ & SK. Improving of recent techniques & implementation of brand new ones. Regular reporting to Headquarters in Czech branch. Execution of marketing in Czech and Slovak market (Supervision of ATL a BTL materials, Setup & Measuring of Online campaigns – PPC, Display, RTB, Social, Affiliate marketing etc.), Leading of local media agencies, Cooperation with other Branches in EU. Responsibilities: ▪ Progress of Digital & E-Commerce and other Sales Channels (B2B market in CZ & SK) ▪ Boost up of new Performance, Measuring & Reporting techniques in Online Marketing ▪ Optimatization of website & tools (Marketing, sales Tools and Content of itself) ▪ Leading of Media Agencies (CZ & SK), coordination of Marcomm Team & PR Agency ▪ In charge of proper function of website and its components Show less



Lyoness International

• Switzerland
• International Trade and Development
• 400 - 500 Employee

• Marketing Manager

  • 2014 - 2016

  Global business Company in Online and SME shopping , more than 40 branches worldwide. Marketing strategy and support of Czech branch, Acquisition of new business merchants in local market. Affiliate marketing. Regular reporting to Headquarters in Austria. Execution of global marketing in Čzech Republic (Drafts and creation of ATL a BTL materials, Setup and Measuring of Online campaigns – PPC, SEO, Banners, Online Sales, Automatical Emailing, Social networks and so on), Supervision of clients debts. E-commerce of B2C and B2B as well. Achievements: ▪ Growth of Business partners and Boost up of Efficiency within Company merchants ▪ Optimatization of reporting regarding to SME a Online Turnovers of Czech Branch ▪ Increasing of Customers Department Efficiency – Customers claims ▪ Progress of digital channels (Online and Offline advertising for Merchants) Show less



EVROPA realitní kancelář

• Czechia
• Real Estate
• 1 - 100 Employee

• Marketing director

  • Jul 2013 - Jul 2014

  I was in charge of Multichannel Marketing for one of the biggest Real Estate agencies in ČR and SR (34 branches, more than 300 employees) - Strategy, Execution, Measuring. Online Campaigns for Entire Brand - PPC, SEO, Banners, Remarketing, Direct Emailing, Social networks etc. Optimization of offline marketing, Increasing of Brand awareness and Business assets. Media and PR strategy same as Enhancing of Customer journeys and Events for business purposes. Achievements: ▪ Preparing and realisation of company 15th anniversary (event for more than 300 employees – marketing, public relations and production) ▪ Progress of digital channels within all company divisons, set up of marketing KPI ▪ Increasing of marketing effectivity (online and offline marketing of entire brand) ▪ Redesign, set up and implementation of new website (user interface, redaction system, banner system etc.) Responsibilities: ▪ Marketing supervision and support for franchisants (more than 30 branches, in 2 countries) ▪ Purchase of media content, preparing of media plan and analysis for Headquarters ▪ Workshops and trainings for company divisions (6x per year, online and offline marketing) ▪ Advertisement, Public Relations and Online marketing strategy for franchisants ▪ Leading of marketing team that ensured services for entire brand (6 people) ▪ Cooperation and coordination of Media and Advertising Agencies (more than 15 companies) ▪ Daily editing of web content, uploading of new articles, preparing of newsletters ▪ Coordination of Events (Exhibitions, Conferences, Teambuildings, Networkings, Golf cups etc. ) ▪ Online marketing (Display, Adwords, Remarketing, SEO, Facebook, E-mail marketing, GA) ▪ Responsible for content, print and distribution of magazine Evropa (company journal) ▪ Arranging of press conferences (organisation, media, content, press kit) ▪ Creation of promotional materials (brochures, flyers, writing PR articles, copywriting) ▪ Benchmarking Show less



The Institute of Law and Jurisprudence

• Czechia
• Education Management
• 1 - 100 Employee

• Marketing manager

  • Jan 2011 - Jul 2013

  Marketing management (strategy, budget, realization) Brand communication (campaigns, events, corporate identity), Social media marketing, Public relations, Business development. Preparing of ATL and BTL materials, set up offline and online media communication. Achievements: ▪ Establish of corporate identity (redesign of web site, developing of redaction system, social profile, newsletter, print, online advertising and so on) ▪ Increase our company profit during one year up to 35% ▪ Building brand recognition and awareness ▪ Remaking of SEO, reposition of company website from 3rd to 1st page on Google and Seznam ▪ Developing of research and testing process (marketing activities, competitors, customers) ▪ Set up and inovate company seminars (project strategy, budgeting, timing, marketing solutions) ▪ Developing of web modules for redaction system (internal accounts, databases, electronic applications for students, seminars) ▪ Create new distribution chain for selling of minor products (books, university textbooks) Responsibilities: ▪ Identification of new opportunities, markets and target groups ▪ Daily editing of web content, uploading of new articles, preparing of newsletters ▪ Online marketing (Google Analytics, Adwords, Sklik, SEO and SEM, Facebook, Linked in, Twitter, Youtube, Linkbuilding) ▪ Sketches of advertisements (Adobe Creative Suite – Indesign, Photoshop, Illustrator, Flash) ▪ Creation of promotional materials (brochures, flyers, writing PR articles, copywriting) ▪ Set up of benefits for students and other customers ▪ Contract negotiation and establish of barters with strong media houses ▪ Benchmarking (analysis and monitoring of competitors) Show less



Adam & Friends s.r.o.

• Pilsen

• Marketing assistant

  • 2008 - 2010

  Concepts and realization of ATL and BTL materials (billboards, flyers, catalogues, tees, cocktail lists, advertising, banners, corporate identity, Web design, GUI. atd.) Purchase of media content, calculation of campaign, internet promotion, concepts of advertising texts…). Concepts and realization of ATL and BTL materials (billboards, flyers, catalogues, tees, cocktail lists, advertising, banners, corporate identity, Web design, GUI. atd.) Purchase of media content, calculation of campaign, internet promotion, concepts of advertising texts…).



ARTEP reklama, spol. s r.o.

• Pilsen

• Art director and Marketing

  • 2008 - 2008

  Responsible for Graphic layout of campaigns, DTP graphics. Web design. GUI. Selection and purchase of media content, internet marketing, realization of company PR. Responsible for Graphic layout of campaigns, DTP graphics. Web design. GUI. Selection and purchase of media content, internet marketing, realization of company PR.



Magicpoint s.r.o.

• Pilsen

• Art director and Marketing manager

  • 2006 - 2008

  PR communication – concerts, club, media. Selection media for advertising, business meetings with clients. Leadership and Administration of multiculture info portal. Headchief of small workgroup. Preparing and distribution of media contents. Realization of company marketing. Media lobbying. Creation of advertising texts. ATL and BTL materials (flyers, banners, visit cards, tickets, flash banners, mailings and so on). Concepts and realization of advertising activities (catalogues, tees, cocktail lists, flyers, bags…). Web design. GUI. Show less