Caterina Erba
Digital Marketing Manager at Molteni&C|Dada- Claim this Profile
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Inglese Professional working proficiency
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Francese Professional working proficiency
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Tedesco Elementary proficiency
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Italiano Native or bilingual proficiency
Topline Score
Bio
Credentials
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DIGITAL AND PROGRAMMATIC TRANSFORMATION
GoogleJan, 2019- Nov, 2024 -
MOST SUCCESSFUL SOCIAL ADV FORMATS
FacebookJan, 2019- Nov, 2024 -
CREATIVE ADVERTISING, PUBLIC RELATIONS & CONSUMER BEHAVIOR PROGRAM
Michigan State UniversityAug, 2010- Nov, 2024 -
INTENSIVE LANGUAGE ACQUISATION PROGRAM
THE LENGUAGE ACADEMY @ Fort Lauderdale FLAug, 2009- Nov, 2024 -
DEUTCH ALS FREMDSPRACHE INTENSIVKURS
COLLEGIUM AUSTRIACUM in SalzburgFeb, 2005- Nov, 2024 -
STAGE LINGUISTIQUE
ÉCOLE SUPÉRIEUR de FANCAIS LANGUE ETRANGERE ‘PIERRE OVERALL' @ Le Cannet - CanneéMar, 2004- Nov, 2024 -
Liceo linguistico
Collegio Bianconi • Monza
Experience
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Molteni&C|Dada
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Italy
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Jun 2020 - Present
Manage Molteni&C|Dada, UniFor and Citterio SpA digital media channels and special digital communication activations. Manage the three Brand’s Owned, Earned and Paid media campaigns. Manage Molteni&C|Dada, UniFor and Citterio SpA digital media channels and special digital communication activations. Manage the three Brand’s Owned, Earned and Paid media campaigns.
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Costa Crociere S.p.A.
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Italy
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Travel Arrangements
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700 & Above Employee
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Digital Brand & Communication Manager
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Oct 2018 - May 2020
• Coordinate all digital projectsIn charge of: brand need analysis, strategy, brief and collaboration with the creative agency, being the project key figure for all teams (website and e-commerce, CRM and Loyalty, Product and Sales, Markets and Media), implementation control, ensuring the right materials and timings in order to successfully reach the project goal.• Manage prospecting, consideration, drive-to-site and engagement campaignsIn charge of: from the communication and media strategy and analysis of DMP or programmatic audiences, the development of communication kits (messages, visuals, videos, etc…) for all channels, to the production• Organize Brand asset production In charge of: strategy, creative and production agency, brief with all channels and market’s needs -always respecting Brand positioning and global needs- , pre-shooting, shooting and post-production deliveries, schedule and coordination for the right implementation on all digital channels, cost control.• Manage social media, influencer marketing and digital PR strategies In charge of: strategy development, budget control, crisis management to reinforce brand perception. Manage events.• Product communication intelligenceIn charge of: strong/daily relation with the product and onboard service (in-store) department to continually understand new implementations, with the aim to create Brand USP and a stronger communication strategy. Moreover, to create onboard events and social engagement activations.
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PMO and Client Lead of the digital division
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Jan 2016 - Oct 2018
• Clients' CEO, CFO and Digital Department Director agency interfaceIn charge of: strategy proposal, ensure best solutions and implementation, forecast and reach objectives, respect profitability.• PMO of all digital projectsIn charge of: supporting all agency digital project in the solution and strategy kick off process, create the right governance and production assessment, cost analysis and forecast, recruit the right professionals and third parties for each project. Scouting new business opportunity.• Digital manager In charge of: manage all digital department professionals, assign projects, find solutions to better the deliveries in a huge workload and fast paced environment always satisfying a good level of teamwork and positive relationship, progress and Gantt management, cost controller.
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VML
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United States
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Advertising Services
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300 - 400 Employee
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Senior Digital Project Manager
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2013 - 2016
MAIN CLIENTS AND SKILLS:Costa Crociere New Brand Guidelines - Online Communication Renewal and CRM strategyManaging an extra effort team of 8 people working on the renewal of all 26 Corporate Costa websites and CRM communications in terms of new IA e UX of the home page, destinations landing pages and DEMs, new functionalities, responsive design, new graphic and language mood. Every country which need a special contents was satisfied in terms of adherence to the new guidelines and also consistent with it’s own communication objective. Results: online of 24 new home pages and 130 LPs in only 35 days of work. Online of the new DM communications.Costa Crociere – Online Direct Sales & Corporate Web Projects UnitManaging 10-people dedicated team working on all projects of Costa Corporate Web Projectsunit with the aim of strengthen online and direct sales on all countries, coordination of all thecommunication activities in 24 countriesResults: Online sales increased, client annual objective achieved.Costa Crociere – back end platform migration from Microsoft CMS 200 to Microsoft Share PointManaging all tasks concern the migration of 9 websites, coordinating front end and back end efforts, support content managers of every country, receiving URL rewriting, check data entry and online deploy.Costa Crociere – MICE UnitProject managing the communication renewal of the Costa Crociere B2C unit, by re-engineeringand strengthening the online platform and redefining the offline communication guidelines.SEAT PGPlanning, design and managing the new institutional website, aligned to the new Mission, Visionand Brand campaign.Colgate-PalmoliveManaging the weekly activities concerning experts’ publications and annual special event onPRONTODENTISTA.IT.JTIPlanning and coordinating all online projects to aligned the Italian B2B platform to the corporateCAMEL CENTURY activities.
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Digital Project Manager
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2011 - 2013
MAIN CLIENTS AND SKILLSCosta Crociere – Corporate Web Marketing MaintenanceManaging all maintenance tasks and coordinating brand communication on 26 countriesCosta Crociere – Special ProjectsPlanning, supporting and giving aid to all agency and client professionals who were working onall activities concerning the development of Corporate communication special projects, as- RealTime, online platform conceived to strengthen Costa Crociere image and givenew evidences to reinforce stakeholders’ trust; through the interaction between onboard systems, GPS services and editorial schedules, the company open his doors toall users to let them experience life aboard Costa ships in real time- NoiperVoi, a full new section of Costa Crociere website - brand new for all websites ofthis sector- with the goal of reinforce brand commitment and confidence- Online disaster recovery activities- Millions of Memories, engaging platform for the CostaClub members where they canpost their Costa holiday experiences through messages and pics.AVoiComunicare - Telecom Italia Social Responsibility project Launch with the worldwide known Gandhi campaign ( https://www.youtube.com/watch?v=6fHA807ps_c ) , www.avoicomunicare.it/ is a proof of Telecom Italia willingness to promote dialogue.DanoneOrganizing and supporting the development of the DANACOL.IT website project, completed witha special activity dedicated to all PIANO DANACOL subscribed users: they were engaged in adaily program which asked them to follow a health diet and health-care tips. This project wasdeveloped in partnership with Sudler & Hennessey.Colgate-PalmoliveLeading the launch of PRONTODENTISTA.IT website, the Social Responsibility Colgate projectwith the aim of donate to all users a professionalise platform concerning the dental care,supported by a team of SIDO experts; weekly they answer to users’ questions which arecollected directly online
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PR and hostess coordinator
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Jun 2009 - Jul 2009
FOCUS – ‘Forum mondiale della cultura’ UNESCOCoordination of hostess’ work and participants service duties FOCUS – ‘Forum mondiale della cultura’ UNESCOCoordination of hostess’ work and participants service duties
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Education
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Università Cattolica del Sacro Cuore
SCIENZE LINGUISTICHE E LETTERATURE STRANIERE, Business Linguistic Expert
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