Experience

Bigsmall.in

• India
• Retail
• 1 - 100 Employee

• Co-Founder

  • Apr 2015 - Present

  India A passionate project turned into a full grown e-comm business, Bigsmall.in is your one stop destination for the most unique, creative and funny gifts. This is not your usual store.



91Mobiles

• India
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Apr 2015 - Apr 2016

  Gurgaon, India To drive the marketing activities for all 91mobiles products - Android app, Desktop site & m-site. Major responsibilities include - - Planning and execution of marketing strategies for sponsored content/contests/branding activities for clients such as Amazon, Honor, Motorola, etc. - Driving potential users to website/app via relevant offers and deals to increase conversions and generate revenue. - Improving presence of our Android app through Google Play Store Optimization -… Show more To drive the marketing activities for all 91mobiles products - Android app, Desktop site & m-site. Major responsibilities include - - Planning and execution of marketing strategies for sponsored content/contests/branding activities for clients such as Amazon, Honor, Motorola, etc. - Driving potential users to website/app via relevant offers and deals to increase conversions and generate revenue. - Improving presence of our Android app through Google Play Store Optimization - Plan and execute all marketing ops around 91mobiles Android app > Acquisition - Set-up, execute & optimize campaigns through Facebook, Twitter, Google Adwords, publisher networks, etc. > Retention - Work around with metrics to understand loyal users, LVT, and other analysis to have a better understanding of the users. > Engagement - Plan, strategize and execute segmented/broadcast notifications, contests, offers, content, etc. to improve engagement. > Rating & Reviews - Define review logic along with push users to give the best rating on Play Store. - Responsible to conceptualize content for e-mailers, social media campaigns, contest, sponsored campaigns, etc. - Responsible to conceptualize and work with design team to improve various marketing tools such as emailer, native integrations on website for app downloads, etc. - Work closely with product team to enhance/add new elements in the design to increase engagement, drive conversions and thus improve overall performance of the product. Before entering full time into marketing, I was part of the Ad Ops team handling all client servicing duties. Main responsibilities included managing ad operations with trafficking, reporting, and optimizing campaigns as per client's needs. I'm also a part of the core team of SPOC - a chat application by 91mobiles where users looking for shopping assistance are connected with experts. Responsible for onboarding, training, scheduling and managing a team of experts. Show less



Pret Collections

• United Kingdom
• Textile Manufacturing
• 1 - 100 Employee

• Digital Marketing Freelancer

  • Feb 2015 - Mar 2015

  Delhi Pret collections(www.pretcollections.in) is house of home decor products. I used to work as a freelancer for Pret Collections doing various tasks such as - Cleaning up images using photoshop, social media posting, website uploading and content writing.



www.festivalas.com

• Technology, Information and Internet

• Project Manager

  • Nov 2014 - Mar 2015

  New Delhi Area, India - End to end business management (sourcing, product listing, marketing, handling queries and orders) for India’s first ever festival centric online business. - Sourced and created SKU ID’s of 200 unique products across multiple categories. - Designed the website and completely handled the back-end using a tool called Zepo.



LEH LEH SPORTS

• India
• Entertainment Providers
• 1 - 100 Employee

• Business Development Associate

  • Aug 2014 - Nov 2014

  - Handled complete responsibility for organizing, planning and executing tournaments and leagues across 3 distinct sports – Football, Cricket and Volleyball. - Achieved a total revenue of approximately 3 Lacs by conducting 15 tournaments in 4 months under the sports I managed. - Introduced a new vertical with successful launch of Social Co-ed Football.