Björn Baumgärtner
Programmatic Sales Manager at Alayans- Claim this Profile
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Español Native or bilingual proficiency
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Aleman Native or bilingual proficiency
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Inglés Full professional proficiency
Topline Score
Bio
Irune Mathur
Björn is a great team member. I worked with him as a co-worker, and after a while, I was his manager. He has a very strong knowledge of the digital business, programmatic and deep understanding of technical tools. He is always willing to help others and collaborate, making things easier for the team and his manager. Very honest person, I highly recommend to have Björn in your team.
Tommaso Maria Mini
I've been working with with Bjorn for almost 3 years in the same "Programmatic Team" as peers. I've been impressed by his accountability, proactivity and sense of team. He's the ideal "mate-to-work-with", always happy to help or to give the right insights for business-related topics or issues. He's a deep knowledge of digital programamtic adv, both from a pure tech-side point of view and commercial/negotiational point of view. He's also well introducted in ES and EU programmatic community.
Irune Mathur
Björn is a great team member. I worked with him as a co-worker, and after a while, I was his manager. He has a very strong knowledge of the digital business, programmatic and deep understanding of technical tools. He is always willing to help others and collaborate, making things easier for the team and his manager. Very honest person, I highly recommend to have Björn in your team.
Tommaso Maria Mini
I've been working with with Bjorn for almost 3 years in the same "Programmatic Team" as peers. I've been impressed by his accountability, proactivity and sense of team. He's the ideal "mate-to-work-with", always happy to help or to give the right insights for business-related topics or issues. He's a deep knowledge of digital programamtic adv, both from a pure tech-side point of view and commercial/negotiational point of view. He's also well introducted in ES and EU programmatic community.
Irune Mathur
Björn is a great team member. I worked with him as a co-worker, and after a while, I was his manager. He has a very strong knowledge of the digital business, programmatic and deep understanding of technical tools. He is always willing to help others and collaborate, making things easier for the team and his manager. Very honest person, I highly recommend to have Björn in your team.
Tommaso Maria Mini
I've been working with with Bjorn for almost 3 years in the same "Programmatic Team" as peers. I've been impressed by his accountability, proactivity and sense of team. He's the ideal "mate-to-work-with", always happy to help or to give the right insights for business-related topics or issues. He's a deep knowledge of digital programamtic adv, both from a pure tech-side point of view and commercial/negotiational point of view. He's also well introducted in ES and EU programmatic community.
Irune Mathur
Björn is a great team member. I worked with him as a co-worker, and after a while, I was his manager. He has a very strong knowledge of the digital business, programmatic and deep understanding of technical tools. He is always willing to help others and collaborate, making things easier for the team and his manager. Very honest person, I highly recommend to have Björn in your team.
Tommaso Maria Mini
I've been working with with Bjorn for almost 3 years in the same "Programmatic Team" as peers. I've been impressed by his accountability, proactivity and sense of team. He's the ideal "mate-to-work-with", always happy to help or to give the right insights for business-related topics or issues. He's a deep knowledge of digital programamtic adv, both from a pure tech-side point of view and commercial/negotiational point of view. He's also well introducted in ES and EU programmatic community.
Experience
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Alayans
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Spain
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Technology, Information and Media
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1 - 100 Employee
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Programmatic Sales Manager
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Nov 2023 - Present
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Yahoo
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United States
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Technology, Information and Internet
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700 & Above Employee
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Programmatic Sales Executive
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Sep 2021 - Apr 2023
Driving Programmatic revenue across our Yahoo SSP in the spanish Market. Partnering with Programmatic Buyers and Agency Trading Desks who want to access our Premium owned and operated inventory within Yahoo and Microsoft, and the publishers who work across our technologies. Respond to Media Briefs and identify advertiser needs to develop further cross-sell and up-sell programmatic opportunities. Driving Programmatic revenue across our Yahoo SSP in the spanish Market. Partnering with Programmatic Buyers and Agency Trading Desks who want to access our Premium owned and operated inventory within Yahoo and Microsoft, and the publishers who work across our technologies. Respond to Media Briefs and identify advertiser needs to develop further cross-sell and up-sell programmatic opportunities.
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Verizon Media
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United States
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Technology, Information and Internet
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500 - 600 Employee
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Programmatic Sales Executive
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Jun 2017 - Aug 2021
Driving Programmatic revenue and partnerships across Verizon Media Exchanges (Brightroll Exchange, One Mobile, One Display, One Video and Microsoft Inventory) in the spanish Market. Partnering with DSP's, Programmatic Buyers and Agency teams who want to access the premium owned and operated inventory of Verizon Media, and the publishers who work across our technologies. Driving Programmatic revenue and partnerships across Verizon Media Exchanges (Brightroll Exchange, One Mobile, One Display, One Video and Microsoft Inventory) in the spanish Market. Partnering with DSP's, Programmatic Buyers and Agency teams who want to access the premium owned and operated inventory of Verizon Media, and the publishers who work across our technologies.
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AOL
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United States
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Software Development
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700 & Above Employee
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Targeting & Programmatic Sales Specialist
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Aug 2015 - Jun 2017
Joined AOL as part of the Microsoft/AOL International Deal shifting Display and Video Ad Sales to AOL. Duties remain the same as my recent role at Microsoft. Joined AOL as part of the Microsoft/AOL International Deal shifting Display and Video Ad Sales to AOL. Duties remain the same as my recent role at Microsoft.
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Targeting & Programmatic Sales Specialist
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Jul 2011 - Jul 2015
Responsible for managing 3 important sides of our online Advertising Business: 1.) Audience Based Solutions: Responsible for managing our diverse Targeting solutions, which include Profile Targeting, Behavioural Targeting and Re-targeting 2.) Adexchange: Launched in Sept 2011, I’m responsible for delivering effective partnerships with local Buyers and Agency Trading Desks, selling our Programmatic solutions. 3.) Performance Platform: In charge of driving successful Performance… Show more Responsible for managing 3 important sides of our online Advertising Business: 1.) Audience Based Solutions: Responsible for managing our diverse Targeting solutions, which include Profile Targeting, Behavioural Targeting and Re-targeting 2.) Adexchange: Launched in Sept 2011, I’m responsible for delivering effective partnerships with local Buyers and Agency Trading Desks, selling our Programmatic solutions. 3.) Performance Platform: In charge of driving successful Performance business, helping the Sales team to manage their CPC-driven campaigns and hit advertisers KPI’s. Since July 2013 also managing Outlook.com, Skype, XBOX, Mobile and Windows 8 Advertising Solutions. The key tasks in this role is bringing all the product updates from Corp to the local Sales Team, and acting as point of reference for the Sales Team. This involve coordinate the sales strategy from Corp to the local Sales Team and helping them to better sell our advertising solutions on these products.
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Product Specialist Microsoft Media Network
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Jan 2009 - Jun 2011
• Meet agencies on a weekly basis to support the sales team in order to increase revenue of Performance campaigns (display) • Identify the models that better fit each campaign (e.g. CPC, CPL, CPA) across a wide range of industries, and solve campaign-related issues • Elaborate and implement strategic plans that align the Performance business with the global strategy of Microsoft Advertising
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Account Manager
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Mar 2007 - Dec 2008
• Managed a portfolio of direct clients and top tier agencies (e.g. Group M), by setting up advertisers’ campaigns, and closely monitoring new issues and updates • Worked as a team together with a Sales Executive, to provide high quality services and drive client satisfaction
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LANETRO ZED SA
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Spain
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Online Account Executive
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Dec 2006 - Feb 2007
• Start online business activity, by launching Zed within affiliation platforms • Cross collaboration with international accounts • Start online business activity, by launching Zed within affiliation platforms • Cross collaboration with international accounts
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Sales Intern
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Feb 2006 - Oct 2006
• Built the first reporting database in order to align advertisers’ needs and improve reporting processes for Account Managers • Built the first reporting database in order to align advertisers’ needs and improve reporting processes for Account Managers
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BEAUTY NETWORK
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Madrid, Comunidad de Madrid, España
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Marketing Intern
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Sep 2004 - Mar 2005
• Direct liaison between HQ in Germany and Beauty Network • Participated in the implementation of Trade Marketing activities • Direct liaison between HQ in Germany and Beauty Network • Participated in the implementation of Trade Marketing activities
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Siemens
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Germany
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Automation Machinery Manufacturing
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700 & Above Employee
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Graduate Rotational Program
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Sep 1999 - Aug 2001
• Selected by Siemens Elasa to participate in their two-year training program, following the completion of the degree in Industrial Sales Management Assistant • Rotated through the departments of Sales, Finance, Marketing and HR of Siemens Elasa, world leader in the fabrication of Public Phones • Selected by Siemens Elasa to participate in their two-year training program, following the completion of the degree in Industrial Sales Management Assistant • Rotated through the departments of Sales, Finance, Marketing and HR of Siemens Elasa, world leader in the fabrication of Public Phones
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Education
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2023 - 2023
ESIC Business & Marketing School
Curso Especializado en Big Data Analytics -
2001 - 2006
ESIC: Business & Marketing School
Bachelors Degree in Management, Business Administration and Marketing -
1999 - 2001
ASET: Asociación Hispano-Alemana de Enseñanzas Técnicas
Degree in Industrial Sales Management Assistant -
1986 - 1999
DSM - Deutsche Schule Madrid
Elementary & High School
Community
