Experience

ProntoPro

• Italy
• IT Services and IT Consulting
• 1 - 100 Employee

• Associate Director of Product Design

  • Jan 2023 - Present

• Product Design Lead

  • Dec 2021 - Dec 2022

  As the Leader and Manager of the ProntoPro Design team, I’m responsible for:• Supporting the Product Vision & Strategy by designing and managing our UX roadmap.• Ensuring a consistent experience across product releases, platforms, and devices.• Leading a team of Product and Visual Designers, providing guidance, direction, and mentorship.• Identifying, hiring, and onboarding new team members.• Implementing product design best practices, standards, and tools to improve collaboration.• Driving the vision, strategy, and execution of Olympus, our first Design System.

• Senior Product Designer

  • Feb 2020 - Dec 2021

  As a member of the Merchant squad, I worked in a cross-functional team with the Product Owner, Engineers, and Data scientists. I was responsible for:• Driving the end-to-end design process, from discovery to implementation, to optimize and improve the whole Merchant Experience.• Defining, planning, and conducting user interviews and usability tests in collaboration with the User Research team.• Crafting wireframes, mockups and prototypes for the ProntoPro native and web applications.• Documenting Design specifications and handling the handoff to Engineers.• Interacting with stakeholders such as the Marketing and Content teams, the Sales team and Customer care.• Collaborating with the Design team to build our first Design System.• Defining and creating the first ProntoPro Brand guidelines.



Sailogy

• Switzerland
• Travel Arrangements
• 1 - 100 Employee

• Senior Visual Designer • UX/UI Designer

  • Jan 2019 - Jan 2020

  Sailogy Group aims to make sailing holidays accessible to everyone. Thanks to the Sailogy web platform, customers worldwide can choose from a wide selection of sailing yachts, motor yachts, catamarans and gulets, all rentable with or without experienced skippers and hostesses. Brands: Sailogy, Master Yachting, Antlos Sailogy Group aims to make sailing holidays accessible to everyone. Thanks to the Sailogy web platform, customers worldwide can choose from a wide selection of sailing yachts, motor yachts, catamarans and gulets, all rentable with or without experienced skippers and hostesses. Brands: Sailogy, Master Yachting, Antlos



Intesi Group

• Italy
• IT Services and IT Consulting
• 1 - 100 Employee

• Visual Designer • UX/UI Designer

  • May 2017 - Jan 2019

  Wersec is a start-up, part of Intesi Group, focused on Strong Authentication for Safe Identity verification, Electronic Signature for data integrity and transactions validation, and Encryption for data protection against unauthorised accesses. www.intesigroup.com Brands: Intesi Group, Wersec, Disbrain, Cleverlab Wersec is a start-up, part of Intesi Group, focused on Strong Authentication for Safe Identity verification, Electronic Signature for data integrity and transactions validation, and Encryption for data protection against unauthorised accesses. www.intesigroup.com Brands: Intesi Group, Wersec, Disbrain, Cleverlab



Sofia SGR

• Milan, Italiy

• Art Director • Visual Designer

  • Jan 2014 - May 2017

  Sofia is an independent financial company based in Milan, a laboratory where plan and build tailored investment vehicles. The centrality of the customer is at the heart of Sofia. • Art Direction, Graphic Design, Web Design, Editorial Design • Visual and Digital communication • Presentation design and strategies • Management and execution of communication and marketing strategies • Creative and strategic supervision of external suppliers (advertising and media agencies, press office, printing houses)



TCommunication

• Italy
• Advertising Services
• 1 - 100 Employee

• Digital Art Director • UX/UI Designer

  • May 2013 - Dec 2013

  TCommunication is an unconventional advertising agency specialised in communication and digital strategies. Its mission is to experiment with innovative forms of unconventional communication, using an interdisciplinary approach across multiple channels. www.tcommunication.it Clients: KLM, Vodafone, Samsung, Hera, Magneti Marelli TCommunication is an unconventional advertising agency specialised in communication and digital strategies. Its mission is to experiment with innovative forms of unconventional communication, using an interdisciplinary approach across multiple channels. www.tcommunication.it Clients: KLM, Vodafone, Samsung, Hera, Magneti Marelli



Vanilla, Digital Innovation Hub

• Italy
• Technology, Information and Internet

• Digital Art Director • UX/UI Designer

  • Sep 2012 - May 2013

  Vanilla is a marketing and communications agency that provides creative, strategic and technical development of products and services in the digital field. Vanilla is specialised in digital projects, including web design, mobile app design, online brand development and management, online lead generation, social media marketing, content creation, and email marketing. Clients: Naturale Italiano, Reach Italia, Join2 Vanilla is a marketing and communications agency that provides creative, strategic and technical development of products and services in the digital field. Vanilla is specialised in digital projects, including web design, mobile app design, online brand development and management, online lead generation, social media marketing, content creation, and email marketing. Clients: Naturale Italiano, Reach Italia, Join2



Studio Berg

• Marketing and Advertising

• Junior Art Director • Graphic Designer

  • Mar 2012 - Aug 2012

  Studio Berg is an advertising, branding and packaging agency – founded by Creative Director Joel Berg – that provides communication and brand strategies for top global fashion brands. The agency is specialized in communication and presentation strategies, advertising, packaging, magazine and book design, branding and corporate identity. Clients: Marc O’ Polo, OVS, Baby Angel by Fiorucci Studio Berg is an advertising, branding and packaging agency – founded by Creative Director Joel Berg – that provides communication and brand strategies for top global fashion brands. The agency is specialized in communication and presentation strategies, advertising, packaging, magazine and book design, branding and corporate identity. Clients: Marc O’ Polo, OVS, Baby Angel by Fiorucci



Teikna Design

• Graphic Design
• 1 - 100 Employee

• Graphic Designer

  • Oct 2011 - Feb 2012

  Teikna Design is specializes in Communication through Graphic Design. Teikna has created and implemented Brand Identity Programs – corporate profile, brochures, annual reports, catalogues and websites – and has developed strong expertise in Exhibit Design for both commercial and museum shows. www.teikna.com Clients: Da Vittorio Relais&Chateaux, Montaina Photography, The Gallery - fashion experience, Studio Legale La Scala Teikna Design is specializes in Communication through Graphic Design. Teikna has created and implemented Brand Identity Programs – corporate profile, brochures, annual reports, catalogues and websites – and has developed strong expertise in Exhibit Design for both commercial and museum shows. www.teikna.com Clients: Da Vittorio Relais&Chateaux, Montaina Photography, The Gallery - fashion experience, Studio Legale La Scala