Luke Hallinan

Senior Product Marketing Manager at Virtuos
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Contact Information
us****@****om
(386) 825-5501
Location
County Dublin, Ireland, IE

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Experience

    • Singapore
    • Computer Games
    • 500 - 600 Employee
    • Senior Product Marketing Manager
      • Aug 2022 - Present

      Supporting the Virtuos group and their Dublin-based studio, Black Shamrock, with their Marketing initiatives. 🗣 ❤️ 🎮 Founded in 2004, Virtuos is a leading content production company specializing in video game development and art production. With operations across Asia, North America, and Europe, we are home to over 3,500+ full-time professionals. Virtuos is on a mission to shape the future of game creation, by sourcing the brightest global talent in art, engineering and game design, equipping them with industry-leading technologies, tools and technology, and empowering future game creators to collaborate with the best game companies globally. We Make Games Better, Together. #VirtuosGames https://www.virtuosgames.com/ Show less

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Product Marketing Manager
      • Apr 2021 - Aug 2022

      Helping to make Computer Vision simple and accessible at Neurolabs, a Computer Graphics & AI startup. Helping to make Computer Vision simple and accessible at Neurolabs, a Computer Graphics & AI startup.

    • Ireland
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Product Marketing Specialist
      • Oct 2020 - Apr 2021

      Helped sell the Glofox product to the fitness industry by: • Coordinating with Product, Customer Success, Engineering and Sales to identifying gaps and opportunities to improve the product experience for our customers • Creating compelling value propositions • Writing product content best practices for internal and external use • Compiling competitor documentation for the Sales team • Helping launch new products/features • Analysing product stats to create value driven Marketing material • Managing the Customer Knowledge Base • Running webinars • Driving the pipeline of case studies to promote customer success stories Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Product Marketing
      • May 2020 - Oct 2020

      Creating product content for Ethyca's data privacy and protection platform. Creating product content for Ethyca's data privacy and protection platform.

    • Canada
    • Advertising Services
    • 1 - 100 Employee
      • Sep 2018 - Aug 2019

      Shoelace is the #1 Customer Journey Retargeting app, used by thousands of DTC brands to create personalized and engaging retargeting experiences that boost brand equity and increase customer lifetime value.As Product Marketing Manager, I was responsible for increasing leads, signups and customers whilst supervising the company's content marketing strategy, copywriting, digital ads, co-marketing partnerships, social media, email marketing, SEO, case studies, product launches, product education, webinars, podcasts, blog and the company’s website. Show less

      • Feb 2018 - Sep 2018

      As the Customer Success Manager at Shoelace I made sure that my team was empowered to provide the highest quality of support to their clients in order for them to get the most value from the Shoelace product. The Shoelace automates the creation, management and optimisation of retargeting ads on Facebook & Instagram for Shopify store owners. This included:• Leading the Customer Success Team• People management & mentorship• Creating processes that improved the team’s ability to operate at their best • Setting and managing clear goals for the Customer Success Team• Working with the product management and engineering teams to improve the company’s product• Managing day to day Customer Support conversations, issue prioritization, troubleshooting and escalation• Creating content that improved the customer experience• Working closely with product and engineering to improve onboarding for new customers• Account management of thousands of e-commerce entrepreneurs’ ad portfolios• Managing the lifecycle of our customer• Using Facebook ads manager to investigate campaign performance and make optimizations where necessary as well as executing not-yet-automated functions of the product Show less

    • United States
    • Software Development
    • 700 & Above Employee
      • Mar 2017 - Dec 2017

      As the first IT Experience Specialist in the company I supported the entire company’s technical needs and support requests as part of a fast moving and rapidly growing team. This included:• Day to day IT support, issue prioritisation, troubleshooting and escalation,• Hardware & software troubleshooting in a mixed OS environment,• Inventory management,• Hardware & software provisioning,• Completing office technical fitouts and new office moves,• Setting up network infrastructure,• Interviewing and vetting candidates to expand the team,• Onboarding and training new team members as the team expanded rapidly,• Creating process improvements & writing technical documentation• Employee IT Training,• Vendor management,• Ad-Hoc infrastructure projects,• Onboarding new hires, • Setting up and running AV & VC for internal and external events,• Reviewing best software and hardware options for rollout to the company,• Managing IT related emergencies,• Championing and improving our IT support tool (We used Intercom for IT Support)My work at Intercom was particularly rewarding as I got to directly impact the culture of how the IT team works and provides customer support to internal users. I wrote a blog post during my time on the team which emphasises the importance of seeing your IT users as customers and providing next level, personal customer support that makes an impact. https://blog.intercom.com/using-intercom-make-personal/ Show less

      • May 2016 - Mar 2017

      Supported two of the Directors of Engineering in R&D with day to day operations and projects. This included:• Coordinating team & director conference and travel arrangements,• Handling all calendar scheduling and meeting organisation,• Organising offsites,• Supporting internal and external company events,• Owning AV & VC for company weekly All Hands and end of week Show & Tell internal events,• Providing support for ad-hoc team requests,• Maintaining SOC2 programme with Security team,• Building metric dashboards displaying infrastructural health and completing regular organisational health check reports,• Completing software development updates on internal tools,• Coordinating the company’s first domain portfolio management & brand protection project,• Helping develop internal company buddy programme for new hires,• Consolidating vendor management & subscriptions across the company,• Managing expenses,• Supporting R&D yearly financial tax audit project,• Providing IT support where required to help the IT team as the company grew rapidly which subsequently created an opportunity for a new role as the company's first IT Experience Specialist. As part of an early stage startup environment the EA role involved supporting any other teams on projects and events when needed. Show less

    • Ireland
    • Airlines and Aviation
    • 700 & Above Employee
      • Oct 2015 - Apr 2016

      • Ensured that the CEO as well as the full Executive Team’s time was utilised as effectively as possible by keeping agendas, driving actions and co-ordinating with each area of the business group.• Completed projects on an ongoing basis across the business group when required.

      • Sep 2014 - Oct 2015

      Key Areas Of Responsibility Included:• Ensuring the ongoing management and continuous improvement of the Risk Register and Risk Management function within asset management. This included:- Risk Analysis,- Risk Reporting,- Maintenance and Continuous Improvement of the Risk Register,- Creation of Risk Management Guidance & Training Materials,- Carrying out Risk Management Training with Business Area Managers,- Liaising with other Departments to ensure Best Practice in Risk Management across the Business.• Developing the business unit's Internal Audit schedule and ensuring internal audit timeline and action findings are adhered to.This included:- Driving the Internal Audit Process,- Developing the Internal Audit Schedule,- Creating Documentation to Support the Internal Audit Process,- Maintaining the Internal Audit Programme,- Ensuring Actions from Internal Audits are carried out according to Deadlines,- Carrying out Internal Audits with the Internal Audit Team,- Leading Internal Audits.• Fostering a High Performance Culture​ in asset management by undergoing training and completing projects that create continuous improvement.This included:- Supporting the Head of Department in furthering the Continuous Improvement Project plan,- Developing Dashboards of Key Information from the Business Unit to Collaborate more effectively across Departments,- Maintaining and developing the compliance and accreditation schedule for the business unit,- Completion of numerous training courses.• Maintaining the ISO 55001 Programme' successfully to ensure that the business unit satisfies the conditions necessary for continued accreditation.• Sustaining the schedule and ensuring delivery of the Asset Management Plan Programme.• Carrying out an extensive analysis and review of the Planned Maintenance Programme.• Driving the business unit's finance requirements by supporting the delivery of the Capital Programme. Show less

Education

  • UCD Michael Smurfit Graduate Business School
    Masters in Strategic Management and Planning, Strategic Management & Planning
    2013 - 2014
  • National College of Ireland
    Higher Diploma in Science in Computing (Software Development), Computer Science
    2016 - 2017
  • University College Dublin
    Bachelor of Business and Law, Business & Law
    2009 - 2013
  • St Gerard's School Bray
    Leaving Certificate, 485 Points
    2003 - 2009

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