Vânia Sousa

Marketing and Communication Specialist in Health at PHORMULA GROUP
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Contact Information
us****@****om
(386) 825-5501
Location
Porto Metropolitan Area, PT
Languages
  • Inglês Full professional proficiency
  • Português Native or bilingual proficiency

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Catarina Sousa

Tive o prazer de colaborar diretamente com a Vânia, que demonstrou ser uma profissional bastante competente, responsável e dedicada. Destaco a sua capacidade de comunicação, criatividade e dinamismo, bem como de abertura a novos (e rigorosos) desafios. Valorizo bastante a sua capacidade de trabalho em equipa, uma vez que nunca hesitava em colaborar com os colegas, e fazia-o sempre com um sorriso no rosto!

Helder Cunha

Valorizo o seu domínio na área do cinema de animação e da multimédia. Considero ainda a Vânia uma pessoa competente, responsável, esforçada e com gosto em aprofundar conhecimentos. Adapta-se com facilidade a novas circunstâncias e sempre disponível para adquirir novos conhecimentos e competências.

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Credentials

  • Educação a Distância e Digital: Projeto de UC em Ambiente Digital
    Universidade Aberta
    Jun, 2022
    - Nov, 2024
  • Social Media for Pharma
    Phormula School
    Jun, 2022
    - Nov, 2024
  • Digital Growth Strategy
    Phormula School
    May, 2022
    - Nov, 2024
  • Educação a Distância e Digital: E-atividades no Desenho de Cursos
    Universidade Aberta
    May, 2022
    - Nov, 2024
  • Educação a Distância e Digital: Docência Digital em Rede
    Universidade Aberta
    Apr, 2022
    - Nov, 2024
  • Marketing Digital para Brand Managers
    Lisbon Digital School
    Jan, 2022
    - Nov, 2024
  • Facebook e Instagram Ads
    Lisbon Digital School
    Oct, 2021
    - Nov, 2024
  • Introdução à Ciência de Dados: Como Contar Histórias com Dados
    LinkedIn
    Sep, 2021
    - Nov, 2024
  • First Certificate in English
    Cambridge Assessment English
    Jul, 2021
    - Nov, 2024
  • Edson Athaíde - "Storytelling: A arte do storytelling enquanto ferramenta de marketing"
    The Book Company
    May, 2021
    - Nov, 2024
  • Digital Content Marketing Strategy
    EDIT. - Disruptive Digital Education
    Jul, 2020
    - Nov, 2024
  • Complete Digital Marketing Course
    Lisbon Digital School
    Jun, 2020
    - Nov, 2024
  • First Certificate Writing Skills
    Cambridge School Portugal
    Jun, 2020
    - Nov, 2024
  • SEO - Search Engine Optimization Course
    Lisbon Digital School
    Jun, 2020
    - Nov, 2024
  • The Complete Copywriting Course : Write to Sell Like a Pro
    Udemy: Online Courses
    May, 2020
    - Nov, 2024
  • Corporate Blogs Certification
    Rock University
    Dec, 2020
    - Nov, 2024
  • Inbound Certified
    HubSpot Academy
    Apr, 2020
    - Nov, 2024
  • Qualified Instructor Degree (CAP) - Level 5
    IEFP

Experience

  • PHORMULA GROUP
    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Marketing and Communication Specialist in Health
      • Aug 2020 - Present

      Creating Smart Healthcare Experiences. Health Literacy- Communications manager- Digital Marketing- Digital communications- Digital content writer (health-related)- Content strategy - Social media manager- Web & Social media copywriting (SEO)- UX writing- Corporate & internal communication Creating Smart Healthcare Experiences. Health Literacy- Communications manager- Digital Marketing- Digital communications- Digital content writer (health-related)- Content strategy - Social media manager- Web & Social media copywriting (SEO)- UX writing- Corporate & internal communication

  • World Wellness Weekend
    • Belgium
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Coordinator - World Wellness Weekend Portugal
      • Jul 2021 - Present

      Communication Specialist and Digital Marketing | Public Relations | Positioning of Portugal as a Tourism destination with Turismo de Portugal, regions, cities and wellness professionals.World Wellness Weekend is a non profit organisation that inspires & empowers millions of people around the world. We want to do this through thousands of FUN, free & meaningful wellness activities organized in more than 140 countries! Communication Specialist and Digital Marketing | Public Relations | Positioning of Portugal as a Tourism destination with Turismo de Portugal, regions, cities and wellness professionals.World Wellness Weekend is a non profit organisation that inspires & empowers millions of people around the world. We want to do this through thousands of FUN, free & meaningful wellness activities organized in more than 140 countries!

  • Escola de Hotelaria e Turismo do Porto
    • Portugal
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Trainer
      • Dec 2019 - Present

      Academia Digital do Turismo de PortugalTrainer: Best and Executive Programmes- Mentor- Digital Communications & Digital Marketing- Storytelling- Copywriting- Content marketing- Social media strategy Academia Digital do Turismo de PortugalTrainer: Best and Executive Programmes- Mentor- Digital Communications & Digital Marketing- Storytelling- Copywriting- Content marketing- Social media strategy

  • Universidade da Coruña
    • Spain
    • Higher Education
    • 700 & Above Employee
    • Editorial Reviewer - REDMARKA - Revista de Marketing Aplicado
      • Feb 2021 - Present

      Editorial reviewer of articles related to digital communication, marketing and creative industries. Editorial reviewer of articles related to digital communication, marketing and creative industries.

  • Lets Talk About Business - Social Responsability Initiative
    • Communication Specialist and Public Relations Mentor
      • Nov 2021 - Present

      Let's Talk About Business helps to link people to participate in the professional community as a mentor or a mentee.Mentorship is incredibly important because it provides participating mentees with valuable insight to assist and guide them in creating, growing, and strengthening their businesses, and achieving success.It also provides mentors with insight into other business areas, and involves them in a wide business network! Let's Talk About Business helps to link people to participate in the professional community as a mentor or a mentee.Mentorship is incredibly important because it provides participating mentees with valuable insight to assist and guide them in creating, growing, and strengthening their businesses, and achieving success.It also provides mentors with insight into other business areas, and involves them in a wide business network!

  • Universidade do Porto
    • Portugal
    • Higher Education
    • 700 & Above Employee
    • Marketing and Communications Manager
      • Apr 2019 - Jul 2020

      - Web & social media content management (Facebook; Linkdin; Twitter)- Email marketing campaigns (MailJet)- Website management (WordPress)- Marketing and communication actions (B2B)- Create and manage communication material- Support in international scientific events organization | Media & public relations- Creating the XESCOM event report for an international journal - Web & social media content management (Facebook; Linkdin; Twitter)- Email marketing campaigns (MailJet)- Website management (WordPress)- Marketing and communication actions (B2B)- Create and manage communication material- Support in international scientific events organization | Media & public relations- Creating the XESCOM event report for an international journal

  • BIAL - Global Communication Office
    • Communication
      • Jan 2020 - May 2020

      - Support in the social media (Facebook, LinkdIn, website (WordPress) content development- Assisting in internal communication (internal website)- Implementation of the communication and publicity plan- Replying sponsorship's proposals (negative and positive answers)- Clipping (medical and scientific journals)- Texts (health care) revision- Follow the protocol and internal policies and procedures.- Infarmed Reports- Administrative tasks - Support in the social media (Facebook, LinkdIn, website (WordPress) content development- Assisting in internal communication (internal website)- Implementation of the communication and publicity plan- Replying sponsorship's proposals (negative and positive answers)- Clipping (medical and scientific journals)- Texts (health care) revision- Follow the protocol and internal policies and procedures.- Infarmed Reports- Administrative tasks

  • e-University League
    • Communications Manager | Public Relations | Marketing
      • Sep 2016 - Jul 2017

      - Copywriting | Website and social media content management- Create the communication plan/strategy- Market study- Create and manage communication material- External relations | Media relations- Sponsorships Management | Events organization- Follow all brand policies and procedures- Be the public face of e-University League - Copywriting | Website and social media content management- Create the communication plan/strategy- Market study- Create and manage communication material- External relations | Media relations- Sponsorships Management | Events organization- Follow all brand policies and procedures- Be the public face of e-University League

  • Maran
    • Communications Manager | Marketing
      • Feb 2012 - Jul 2012

      . Copywriting | Website, and catalog content management Marketing campaigns assistance. Preparing and updating the corporate image. Customers relationship management. B2B. Main areas: Health products development . Copywriting | Website, and catalog content management Marketing campaigns assistance. Preparing and updating the corporate image. Customers relationship management. B2B. Main areas: Health products development

  • DPM, Lda
    • E-commerce management | Content strategist
      • Jan 2008 - 2012

      - Copywriting | Content management- Creating graphic material for publicity campaigns (banners, websites)- E-marketing campaigns development- Shipping and tracking of all orders placed online | E-commerce management on Magento- Assist in the planning and development of events- Customer support | Administrative tasks- Main areas: sports, airsoft, cutlery - Copywriting | Content management- Creating graphic material for publicity campaigns (banners, websites)- E-marketing campaigns development- Shipping and tracking of all orders placed online | E-commerce management on Magento- Assist in the planning and development of events- Customer support | Administrative tasks- Main areas: sports, airsoft, cutlery

  • Intelidus (websites development and payment service provider)
    • Communication | Copywriting | E-commerce
      • Jan 2006 - Dec 2008

      - Copywriting | Text revision | Content management- SEO - search engine optimization- Writing articles for blogs- Creating graphic material for publicity campaigns (banners, websites)- Branding development for new products- Web design | E-marketing campaigns developmentMain websites: www.eupago.pt (online payments service provider) www.insania.com (online gadget's store) - Copywriting | Text revision | Content management- SEO - search engine optimization- Writing articles for blogs- Creating graphic material for publicity campaigns (banners, websites)- Branding development for new products- Web design | E-marketing campaigns developmentMain websites: www.eupago.pt (online payments service provider) www.insania.com (online gadget's store)

  • Porto Digital
    • Portugal
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communication | Project management
      • Jan 2005 - Dec 2006

      - Cultural and multimedia project development and management- Implementation of the communication strategy- Internal communication development- Support in branding decisions- Events organization- Human resources management: assisting with recruitment processes; employee welfare; team building activities- Administrative tasks - Cultural and multimedia project development and management- Implementation of the communication strategy- Internal communication development- Support in branding decisions- Events organization- Human resources management: assisting with recruitment processes; employee welfare; team building activities- Administrative tasks

  • Casa da Animação | CLIA - ANILUPA | Fundação para o Desenvolvimento da Zona Histórica do Porto
    • Trainer | Creativity | Multimedia | Storytelling | Stop motion
      • Jan 1998 - Dec 2006

      - Teaching in workshops of traditional animated short films: infants, juniors and adults- Documentary authoring- Festivals award winning - Teaching in workshops of traditional animated short films: infants, juniors and adults- Documentary authoring- Festivals award winning

Education

  • Universidade de Vigo
    PhD - Year 1, Marketing and Communication
    2021 -
  • Universidade do Porto
    Master's degree, Communication and Management of Creative Industries
    2017 - 2019
  • Instituto Universitário da Maia - ISMAI
    Licenciatura, Communication and Multimedia Technologies
    2001 - 2005
  • INED School
    High School, Mass Communication - Course
    1995 - 1997

Community

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