Experience

WLRN Public Radio & Television

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Director Of Membership Development

  • Jan 2016 - Present

  Key leadership team member for WLRN Public Media responsible for all fundraising and development activities to ensure operational support of approximately $4.7 million annually through Individual giving, major gifts, foundations, planned giving, and special events. Forge new relationships and design comprehensive strategies to build WLRN's visibility, impact, and financial resources.Expand and diversify WLRN's donor base and work closely with other team members and board of directors to secure funding for new initiatives and strengthen the organization's overall fundraising capacity. Identify, develop, and mentor a high performance Membership team.



Holtermann & Associates

• Founder, President

  • Apr 2012 - Jan 2016

  Innovative marketing executive offering 17 years of professional experience in brand management, advertising, new media, sales program development and partner relationship management. Articulate communicator, both written and oral, demonstrating excellent interpersonal skills across all levels including C-Suite, management, and external agencies. Plan, develop and implement marketing, communications and public relations strategies and programs to achieve project outcomes, grow client’s market share and/or drive revenue. Clients include Lifestyle Media Group, Creative City Collaborative, Palm Beach County Clerk & Comptroller



Lifestyle Media Group

• VP Marketing | Communications

  • Jan 2013 - Sep 2014

  In her interim role as Vice President of Marketing & Communications for Lifestyle Media Group, Suzanne oversaw the development of integrated marketing programs and communications initiatives. Her responsibilities included the development of the organization’s brand experience strategy and social media presence. In her role, Suzanne spearheaded the production of the company's signature event series. In her interim role as Vice President of Marketing & Communications for Lifestyle Media Group, Suzanne oversaw the development of integrated marketing programs and communications initiatives. Her responsibilities included the development of the organization’s brand experience strategy and social media presence. In her role, Suzanne spearheaded the production of the company's signature event series.



Kaplan University

• United States
• Higher Education
• 700 & Above Employee

• Director | Marketing | Business Development

  • Aug 2010 - Apr 2012

  Responsible for defining best-fit geographical and vertical markets for School of Graduate Education. Conducted industry research to identify optimal growth strategy for organization, and managed the internal operations and support mechanisms necessary to support the execution of the program. Responsible for defining best-fit geographical and vertical markets for School of Graduate Education. Conducted industry research to identify optimal growth strategy for organization, and managed the internal operations and support mechanisms necessary to support the execution of the program.



Kaplan Virtual Education

• Director | Marketing

  • Jun 2008 - Jul 2010

  Responsible for leading the organization’s branding, positioning, advertising and marketing initiatives for customer acquisition on both the B-to-B and B-to-C side of the business. Built programs to ensure the retention of current customers and expansion of new customers. Responsible for leading the organization’s branding, positioning, advertising and marketing initiatives for customer acquisition on both the B-to-B and B-to-C side of the business. Built programs to ensure the retention of current customers and expansion of new customers.



The Miami-Dade Beacon Council

• VP | Marketing | Communications

  • Jun 2006 - May 2008

  Initiated and structured all marketing and communication efforts for council – Miami-Dade’s official economic development group working to promote area to attract businesses. Accountable for $2 million budget. Created and implemented business development programs, marketing and PR. Grew Beacon Council membership base by 22 percent. Initiated and structured all marketing and communication efforts for council – Miami-Dade’s official economic development group working to promote area to attract businesses. Accountable for $2 million budget. Created and implemented business development programs, marketing and PR. Grew Beacon Council membership base by 22 percent.



Music Fest Miami, Inc.

• Executive Director

  • Feb 2003 - Jun 2006

  Led development of music, cultural arts and educational programs in partnership with Miami-Dade County and City of Miami. Managed revenue development, operations, programming, public relations and marketing. Developed and maintained strategic partnerships with government agencies and community organizations to plan, develop and execute high-impact, high-visibility public involvement projects. Led development of music, cultural arts and educational programs in partnership with Miami-Dade County and City of Miami. Managed revenue development, operations, programming, public relations and marketing. Developed and maintained strategic partnerships with government agencies and community organizations to plan, develop and execute high-impact, high-visibility public involvement projects.



Fox Cable Networks Group

• National Manager | Affiliate Marketing

  • Aug 1999 - May 2002

  Directed affiliate marketing efforts for enteratainment networks under Fox Cable Networks Group. Oversaw multi-million dollar marketing budget for strategic cable operator campaigns; developed and managed co-branded partnerships with cable operators to maximize affiliate revenue streams and extend local market reach. Directed affiliate marketing efforts for enteratainment networks under Fox Cable Networks Group. Oversaw multi-million dollar marketing budget for strategic cable operator campaigns; developed and managed co-branded partnerships with cable operators to maximize affiliate revenue streams and extend local market reach.



Gaylord Entertainment Company

• United States
• Hospitality
• 700 & Above Employee

• National Director | Marketing

  • Mar 1994 - Jan 1998