Rocio Castro Miro
Digital Analytics Engineer at SIDN Digital Thinking- Claim this Profile
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Bio
Experience
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SIDN Digital Thinking
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Spain
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Advertising Services
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100 - 200 Employee
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Digital Analytics Engineer
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Mar 2022 - Present
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Brain The Gap
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United States
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Advertising Services
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Data Analyst & Project Manager
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Sep 2017 - Present
Worldwide - Business analysis, insights, KPIs, dashboards and reporting - Technical and high level stakeholders communication - Project management (Jira, Asana, Trello, Basecamp) - Hands-on work optimizing websites by implementing SEO & CRO strategies - Digital business facilitator
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Fundesem Business School
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Spain
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Education Administration Programs
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1 - 100 Employee
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Professor of Digital Marketing
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Jul 2020 - Jun 2022
Alicante, Valencian Community, Spain Teaching at the Executive and International MBA programs: - Digital Marketing - Metrics and KPIs - SEO analytics
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trestristestigres
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Spain
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Technology, Information and Internet
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1 - 100 Employee
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Director of Digital Marketing
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Jan 2018 - Mar 2022
Alicante, Spain - Project management, department deliverables, workflows and team roles - Performance marketing management - Digital data analysis - Manage budgets and profitability - Define and develop B2B and B2C digital marketing strategies in different industries
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CableOrganizer.com®
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United States
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Retail
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1 - 100 Employee
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Director of Digital Marketing
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Jan 2017 - Dec 2017
Fort Lauderdale, Florida, Estados Unidos - Develop marketing/IT plans & budgets - Drive sales through SEO, CRO, PPC, Social Media, Email Marketing, User Experience - Manage deliverables in a team of 10
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Project Manager
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Dec 2014 - Jan 2017
Miami/Fort Lauderdale Area - Analysis and implementation of the Digital Marketing strategies - Website migrations, database structure, information architecture - Project management
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SEO & Data Analyst
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Nov 2013 - Dec 2014
Miami/Fort Lauderdale Area - SEO and content management strategy definition and implementation - Data analytics - Keyword research - Information architecture
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AM4
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Brazil
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IT Services and IT Consulting
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1 - 100 Employee
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Online Marketing Analyst & SEO Responsible
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Nov 2011 - Sep 2013
Rio de Janeiro, Brazil Online Marketing Analysis & Strategic Planning: - SEO & SEM consultancy - Website auditing: usability, accessibility, site architecture - Google Analytics & Google Ads management - Digital research
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Intouch Interactive Marketing
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Namibia
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Media Production
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1 - 100 Employee
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Online Marketing Analyst
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Jul 2011 - Jul 2012
Namibia & remote work Online Marketing analysis & developing for Intouch creations: www.my.na & www.tourism.my.na, a Namibian tourism company with international audience - Website architecture - Website usability and accessibility - SEO on-page & off-page - Google Analytics Monitoring - Social Media Networks
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Levantina Group
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Spain
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Wholesale Building Materials
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200 - 300 Employee
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UK's website launching - Project Leader
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Sep 2011 - Sep 2011
UK's website launching: - Website redesign: usability and accessibility - SEO on-page - Google Analytics Monitoring
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Levantina Group
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Spain
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Wholesale Building Materials
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200 - 300 Employee
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Online Marketing & SEO Analyst
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May 2010 - Aug 2010
Alacant Area, Spain Development of the corporate website: - Website architecture - Website usability and accessibility - SEO on-page - Google Analytics Monitoring - AdWords campaigns
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Universidad Miguel Hernández de Elche
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Spain
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Higher Education
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700 & Above Employee
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Website & Database Development
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Jun 2008 - Feb 2009
Elx / Elche Area, Spain Website and Database development in ASP, CSS, JavaScript & SQL
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keyton
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Spain
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Technical and Customer Service
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Sep 2007 - Apr 2008
Alacant Area, Spain Customer service and massage chairs repairing
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Universidad Miguel Hernández de Elche
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Spain
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Higher Education
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700 & Above Employee
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Web Design Intern
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Sep 2006 - Jan 2007
Elx / Elche Area, Spain Web design in HTML
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Education
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IEBS
Postgraduate Agile Project Management with Scrum, Kanban, Lean & XP, Project Management -
Webpositer Academy
Master CRO & UX -
Escola Superior de Propaganda e Marketing
Marketing & Business Environment, Strategic Marketing -
Perestroika
MISSA, Digital Communication -
Università di Roma Tor Vergata
Marketing & Market Research -
Université Panthéon Sorbonne (Paris I) / IAE Paris
International Retailing, Commercial Distribution and Customer Pannels -
Cámara de Comercio de Alicante
Master, Commercial Business Administration -
Universidad Miguel Hernández de Elche
Bachelor, Telecommunications, Programming