Rocio Castro Miro

Digital Analytics Engineer at SIDN Digital Thinking
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Alicante, ES

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • Spain
    • Advertising Services
    • 100 - 200 Employee
    • Digital Analytics Engineer
      • Mar 2022 - Present

    • United States
    • Advertising Services
    • Data Analyst & Project Manager
      • Sep 2017 - Present

      Worldwide - Business analysis, insights, KPIs, dashboards and reporting - Technical and high level stakeholders communication - Project management (Jira, Asana, Trello, Basecamp) - Hands-on work optimizing websites by implementing SEO & CRO strategies - Digital business facilitator

    • Spain
    • Education Administration Programs
    • 1 - 100 Employee
    • Professor of Digital Marketing
      • Jul 2020 - Jun 2022

      Alicante, Valencian Community, Spain Teaching at the Executive and International MBA programs: - Digital Marketing - Metrics and KPIs - SEO analytics

    • Spain
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Director of Digital Marketing
      • Jan 2018 - Mar 2022

      Alicante, Spain - Project management, department deliverables, workflows and team roles - Performance marketing management - Digital data analysis - Manage budgets and profitability - Define and develop B2B and B2C digital marketing strategies in different industries

    • United States
    • Retail
    • 1 - 100 Employee
    • Director of Digital Marketing
      • Jan 2017 - Dec 2017

      Fort Lauderdale, Florida, Estados Unidos - Develop marketing/IT plans & budgets - Drive sales through SEO, CRO, PPC, Social Media, Email Marketing, User Experience - Manage deliverables in a team of 10

    • Project Manager
      • Dec 2014 - Jan 2017

      Miami/Fort Lauderdale Area - Analysis and implementation of the Digital Marketing strategies - Website migrations, database structure, information architecture - Project management

    • SEO & Data Analyst
      • Nov 2013 - Dec 2014

      Miami/Fort Lauderdale Area - SEO and content management strategy definition and implementation - Data analytics - Keyword research - Information architecture

    • Brazil
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Online Marketing Analyst & SEO Responsible
      • Nov 2011 - Sep 2013

      Rio de Janeiro, Brazil Online Marketing Analysis & Strategic Planning: - SEO & SEM consultancy - Website auditing: usability, accessibility, site architecture - Google Analytics & Google Ads management - Digital research

    • Namibia
    • Media Production
    • 1 - 100 Employee
    • Online Marketing Analyst
      • Jul 2011 - Jul 2012

      Namibia & remote work Online Marketing analysis & developing for Intouch creations: www.my.na & www.tourism.my.na, a Namibian tourism company with international audience - Website architecture - Website usability and accessibility - SEO on-page & off-page - Google Analytics Monitoring - Social Media Networks

    • Spain
    • Wholesale Building Materials
    • 200 - 300 Employee
    • UK's website launching - Project Leader
      • Sep 2011 - Sep 2011

      UK's website launching: - Website redesign: usability and accessibility - SEO on-page - Google Analytics Monitoring

    • Spain
    • Wholesale Building Materials
    • 200 - 300 Employee
    • Online Marketing & SEO Analyst
      • May 2010 - Aug 2010

      Alacant Area, Spain Development of the corporate website: - Website architecture - Website usability and accessibility - SEO on-page - Google Analytics Monitoring - AdWords campaigns

    • Spain
    • Higher Education
    • 700 & Above Employee
    • Website & Database Development
      • Jun 2008 - Feb 2009

      Elx / Elche Area, Spain Website and Database development in ASP, CSS, JavaScript & SQL

    • Spain
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Technical and Customer Service
      • Sep 2007 - Apr 2008

      Alacant Area, Spain Customer service and massage chairs repairing

    • Spain
    • Higher Education
    • 700 & Above Employee
    • Web Design Intern
      • Sep 2006 - Jan 2007

      Elx / Elche Area, Spain Web design in HTML

Education

  • IEBS
    Postgraduate Agile Project Management with Scrum, Kanban, Lean & XP, Project Management
    2021 - 2022
  • Webpositer Academy
    Master CRO & UX
    2019 -
  • Escola Superior de Propaganda e Marketing
    Marketing & Business Environment, Strategic Marketing
    2013 - 2014
  • Perestroika
    MISSA, Digital Communication
    2013 - 2013
  • Università di Roma Tor Vergata
    Marketing & Market Research
    2010 - 2011
  • Université Panthéon Sorbonne (Paris I) / IAE Paris
    International Retailing, Commercial Distribution and Customer Pannels
    2009 - 2009
  • Cámara de Comercio de Alicante
    Master, Commercial Business Administration
    2009 - 2009
  • Universidad Miguel Hernández de Elche
    Bachelor, Telecommunications, Programming
    2003 - 2008

Community

You need to have a working account to view this content. Click here to join now