Alex Norfolk
Marketing Manager at WithU- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Experience
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WithU
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United Kingdom
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing Manager
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Jun 2022 - Present
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Sky
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Senior Marketing Manager, Sky Sports
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Mar 2021 - Jun 2022
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Marketing Manager, TV Products
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Sep 2019 - Mar 2021
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Marketing Executive, TV Products
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Feb 2018 - Sep 2019
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BMW Group
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Germany
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Motor Vehicle Manufacturing
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700 & Above Employee
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Digital Marketing Executive
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Aug 2016 - Sep 2016
Extended my contract at BMW UK to act as Digital Marketing Executive to continue to support the digital marketing team throughout the summer before returning to university. My role involved greater responsibility with greater agency contact and management of more digital projects.Some achievements include:• Supported the delivery of a new national mobile website. • Supported the successful rollout of BMW Retail Online, the first automotive manufacturer online sales channel to allow a full end-to-end purchase process online.• Implementation of digital marketing strategy across all BMW websites to maximise online presence and continue to be pioneers of the automotive industry. Show less
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Digital Marketing Assistant
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Jul 2015 - Aug 2016
My role as Digital Marketing Assistant was to provide support to the Digital Marketing team, along with the wider Marketing Communications team. This includes the involvement in the creation, implementation and maintenance of content for the BMW UK National, Retailer and Approved Used Cars websites. Promoting BMW products through an online presence, while focusing on customer satisfaction and ensuring lead generation targets are met.Some achievements include:• Managed the creation and maintenance of a new BMW News & Awards microsite to showcase achievements of BMW. • Co-ordinated with global markets on global campaigns such as The Next 100 BMW and new model launches.• Managed the implementation of new model launches for the M2 Coupé and M4 GTS among many additional model upgrades, co-ordinating with the wider marketing communications team and agency partners.• Analysed digital performance metrics, analytics, SEO, PPC and overall return on investment for digital marketing initiatives.• Managed day-to-day co-ordination and upkeep of all digital platforms, assisting with the editorial of website content using the web content management system, CQ5.• Assisted with the management of agency marketing expenses against established budgets. Assisting with budget control and forecasting for two separate cost centres; well-rehearsed in using the business application SAP.• Frequently volunteered to help BMW run events such as PGA Championship, Goodwood Festival of Speed, Goodwood Revival and Motorcycle Live. Show less
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JD Sports Fashion
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United Kingdom
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Retail
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700 & Above Employee
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Sales Assistant
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Sep 2014 - Oct 2014
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University of Portsmouth
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United Kingdom
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Higher Education
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700 & Above Employee
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Sports Representative
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Sep 2013 - May 2014
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Education
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University of Portsmouth
Bachelor of Arts (BA), Marketing -
Reigate College
A-Levels -
The Priory CofE School
GCSE