Experience

OneFamily

• United Kingdom
• Financial Services
• 200 - 300 Employee

• Senior Digital Product Owner

  • Oct 2021 - Present

• Digital Performance and Optimisation Manager

  • Jun 2018 - Oct 2021

  • Digital development and BAU management of B2C and B2B websites• Customer experience and user journey across the digital estate and project/change delivery• Compile build requirements, User Acceptance Criteria, solution design and process flows• Delivery of the entire UX/UI design process including scamps, wireframes, prototypes and build ready UI• Construct detailed personas and conduct user research and testing to understand audiences and refine designs• Planning and execution of the strategic digital roadmap against commercial objectives• Ensure the balance between commercialisation, compliance and risk appetite is met• Conversion rate optimisation across digital estate, through data analysis and MV testing• Digital sprint planning, triage and management with IT Digital Development team• Work with IT digital/external agencies to ensure tracking and MI is correctly implemented across the site• Management of the digital budget (£500k+)• Motivate, grow and support the Performance & Optimisation team• Liaison between different business units to develop new tools and functionality across website Show less

• Digital Marketing Manager

  • Nov 2017 - Jun 2018

  Commercial and marketing strategyCustomer acquisition, engagement and retentionPPC, Programmatic Display, Social, Video and Organic SearchManagement of budgets £500k+UX/UI development across website portfolioManagement of external digital agenciesEmail campaign managementWebsite redesign and ongoing test and learn



Apex Group

• United Kingdom
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Mar 2015 - Nov 2017

  Strategic planning and budgeting of all marketing activities within the Apex Group Promotion of over 150 auctions per year through a variety of online and offline channels Drive successful email campaigns to a database of nearly 250,000 contacts UX/UI design across the website portfolio Ad-hoc design for print, exhibitions and events Manage the design and development of new websites Copywriting for trade press, PR and web Google AdWords Content marketing for the Apex Group websites Analysis and reporting of the marketing and business KPIs Management and development of the marketing team Show less



Pyroban

• United Kingdom
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Group Marketing Executive

  • Nov 2010 - Mar 2015

  Project manage the development, maintenance and running of the Pyroban websites portfolio including design, structure, copywriting and SEO Design & manage the offline marketing for the Pyroban product range for both sales rep and customer use Organise exhibitions and corporate events Copywriting for internal publications and creative content for product focussed web, advertisements, press releases, email, SEO and print Work with the product development team on new products, strategies and marketing initiatives Design, send and analyse email communications to customers Product design and branding Photography of new products Brand development Maintenance of the image library and online SharePoint Strategic planning and budgeting of all marketing activities Show less



Palmer and Harvey

• United Kingdom
• Transportation, Logistics, Supply Chain and Storage
• 200 - 300 Employee

• Marketing Co-ordinator

  • Jun 2008 - Apr 2010

  I managed the marketing for a £55m account, dealing with both B2B and B2C marketing and other collateral.Coordinated the production of marketing to over 20,000 customersLiaised with design agencies, print and mail houses to create impactful adverts to agreed budgets and deadlinesDesigned and maintained regular communication out to a Sales Team of over 100Increased marketing revenue from over 250 external suppliers across 40 categoriesRan regular sales, revenue and profit reports, analysing customer spending trends, promotional turnover and seasonality Show less

• Confectionery Trading Assistant

  • Mar 2007 - Jun 2008

  Assisted in the running of the confectionery account with an annual turnover of £100m Selection of new products and rangesNPD product launchesPromotionsBrochure proofingPricing negotiationPricing/promotion administrationMain point of contact for major accounts

• Database Assistant

  • Jan 2007 - Mar 2007

  Assisted in the business reporting function for a company with a £5.2bn turnover I ran regular reports on the day to day running of P&H, including sales, stockholding and forecasting. Designed and maintained a regular KPI report detailing top-line sales, profitability and customer figures which was communicated throughout the business and Board level.