Experience

UrbanTrans North America

• Architecture and Planning
• 1 - 100 Employee

• Senior Principal Consultant / Marketing Manager

  • Jul 2021 - Present

• Integrated Marketing Lead

  • Feb 2019 - Jun 2021

• Senior Marketing Specialist

  • Apr 2018 - Feb 2019



Midtown Alliance

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Manager, Marketing & Communications

  • Aug 2012 - Apr 2018

  Previous role: Communications & Digital Media Specialist (Aug. 2012 - Jan. 2015) Celebrated Atlanta’s Midtown district as the city’s bustling live-work-play epicenter and a national example of urban excellence. Promoted Midtown Alliance as the driving force behind the neighborhood’s unceasing progress through its programs and initiatives—from transportation improvements and urban design to public safety and member & partner engagement. Employed content development, PR management, crisis communications and community outreach strategies, and supervised staff and contractor network for coordinated support across the organization. • Consistently implemented and managed Midtown Atlanta’s visual brand in the 1.2 square mile district, gaining recognition as an industry thought-leader for place branding. • Established an unrivaled digital presence among Atlanta neighborhoods: 212K+ social media followers (+823% since 2012); Over 19,000 e-mail subscribers (+634% since 2012); 250K+ annual web visitors (+141% since 2013). • Earned 700+ media mentions (Aug. 2016 to July 2017, +167% YoY) by converting non-profit e-newsletter into a pitching tool and community information source. • Engaged residential and business community through a dozen content-rich annual events. Includes the organization’s Annual Meeting, which attracts each year 900+ civic and business leaders committed to driving investment in Midtown Atlanta. PR and promotional efforts for the 2017 event reaped nearly $200,000 in ticket sales and corporate sponsorships. • Co-architected the IN*MidtownATL mobile rewards app, aimed at generating local shopper and merchant data. Rolled out the app to 40,000 members. At the time of launch, we had 1600+ downloads, 65 merchants & 100+ diverse offerings. Show less



City of Sandy Springs

• United States
• Government Administration
• 100 - 200 Employee

• Marketing and Public Relations Assistant, Hospitality & Tourism

  • Oct 2010 - Aug 2012

  Led an annual marketing & communications program to support visitor economic impact in Sandy Springs, GA, positioning the City as the state’s hub-and-spoke leisure, group tour, and corporate meetings destination. • Coordinated print and digital marketing campaigns from“start-to-finish” via media buying, artwork and messaging development and lead management. • Cultivated media relations through a mix of pitching travel media, crafting press releases, and hosting media FAM-tours. • Boosted PR efforts through managing destination-focused social media accounts. • Spearheaded website redesign and migration to a simplified CMS system, establishing a full-service resource for individual DIY travelers and corporate meeting planners. Show less



Rome News-Tribune

• Rome, Georgia

• New Media Journalist and Videographer

  • May 2008 - May 2010

  Created 200+ packaged multimedia content through videography, photography and newswriting to support the publisher’s goal of daily news coverage. Noteworthy lead production roles on “Roman Roots: 175 Years,” an online multimedia micro-content series and the 2009-2010 Season of Gridiron Central, a Southeast Emmy-Nominated sports webcast. Created 200+ packaged multimedia content through videography, photography and newswriting to support the publisher’s goal of daily news coverage. Noteworthy lead production roles on “Roman Roots: 175 Years,” an online multimedia micro-content series and the 2009-2010 Season of Gridiron Central, a Southeast Emmy-Nominated sports webcast.