Tara Kincade
Senior Director, Data Science at Merkle | Cardinal Path- Claim this Profile
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Bio
Credentials
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Looker Certified LookML Developer
GoogleMay, 2022- Nov, 2024 -
Professional Cloud Architect
Google -
Professional Data Engineer
Google
Experience
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Merkle | Cardinal Path
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Canada
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Advertising Services
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100 - 200 Employee
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Senior Director, Data Science
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Jul 2021 - Present
Joined senior leadership team. Expanded team and service offerings. Drove internal initiatives including team training to support new business development opportunities as a Looker Certified Consulting Partner. Expanded capabilities within Google Cloud Platform including BigQuery. Increased adoption of Azure based solutions.
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Director, Data Engineering
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Jan 2020 - Jul 2021
Led a team servicing multiple Fortune 500 companies with data analytics, data engineering, business intelligence, and other services. Provided services and support across multiple other functions within the organization.
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E-Nor Inc.
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United States
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Advertising Services
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1 - 100 Employee
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VP Data Intelligence
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Aug 2019 - Jan 2020
As VP Data Intelligence, Tara leads strategic direction for data engineering, data science, data visualization, and report automation services at E-Nor. Responsibilities include:- Drive strategic vision across data intelligence services- Lead service directors on objectives and priorities- Coordinate at the executive level on company direction- Optimize efficiency and quality of service execution
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Director of Emerging Technology
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Jan 2019 - Aug 2019
Tara's mission as the Director of Emerging Technology is to advance E-Nor’s technical capabilities through the adoption of new products and services. Responsibilities include:- Regularly assess the analytics industry for growth opportunities, stay on top of trends- Define our core product list as well as support requirements within the organization- Coordinate new product evaluation across different functional teams- Plan new product or service adoption within the organization- Coordinate cross functional execution of adoption plans Show less
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Solutions Architect
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Jun 2017 - Jan 2019
Tara focuses her deeper technical knowledge and years of experience on providing strategic guidance. Tara helps consultants with data engineering projects, mobile app tracking planning, designing data-driven solutions for marketing targeting, and much more. If a consultant is a car, a solution architect is a GPS. Together, they get clients where they need to go.
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Analytics Consultant
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Jul 2015 - Jun 2017
Tara provided clients with strategic and technical consulting on all aspects of analytics, from tag management to data intelligence and more.
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Location3
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United States
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Advertising Services
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1 - 100 Employee
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Director of Analytics
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Nov 2011 - Jul 2015
Tara's work at Location3 Media has resulted in multiple certifications for the company, including Google Analytics Certified Partner, Google Tag Manager Specialists, Google Website Optimization Specialists, and Optimizely Certified Partner. She provides strategy and education to her clients and her coworkers on measurement, analysis, and optimization.
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Account Manager
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Jul 2010 - Nov 2011
Tara Dunn joined Location3 Media in July of 2010, looking for a company to feed her insatiable zest for analytics. She currently works at Location3 Media using insightful web analysis to move clients towards their business goals. Tara is strongly focused on making sure that all of her clients’ investments are used to their utmost potential for maximizing ROI.
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Education
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2006 - 2012
Metropolitan State College of Denver
BFA, Photography
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