Mikaël Rotticci
at AdVenture Media Group- Claim this Profile
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Bio
Experience
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AdVenture Media Group
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United States
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Advertising Services
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1 - 100 Employee
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Jan 2023 - Present
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Jul 2021 - Present
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French Cheese Board
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United States
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Dairy Product Manufacturing
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1 - 100 Employee
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Marketing and Event Associate
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Jan 2021 - May 2021
• Managed, monitored, and analyzed the audience of two Instagram pages with more than 20.9K and 1.2K followers respectively, and Twitter with 1.5K followers. • Improved the total impression of 200% and engagement 104% of the Twitter page. • Assisted in the multi-faceted promotions on traditional and digital channels through social media, influencer outreach, events, newsletters, and blog content. Reaching a total audience of over 200K every month. • Developed and implemented a Google Ads campaign to increase our visibility on a targeted audience, which resulted in a growth of foot traffic and sales of 32% and 16% respectively. Show less
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Alpha Sigma Phi Fraternity
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United States
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Higher Education
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200 - 300 Employee
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Marketing and Design Director
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Dec 2019 - Dec 2020
• Produced event marketing materials for philanthropy activities, created logo and design fundraising clothing. • Managed the social media channels. • Participated in Community service activities. • Produced event marketing materials for philanthropy activities, created logo and design fundraising clothing. • Managed the social media channels. • Participated in Community service activities.
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Hublo
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France
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Software Development
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100 - 200 Employee
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Jul 2019 - Jul 2019
• Managed, monitored, and analyzed the audience of a Twitter and LinkedIn page with correspondingly over 700, and 1K followers. • Executed a new multi-channel strategy focused on brand awareness through social media, Email and SMS campaigns, flyers and trade events, which produced a growth of subscribers up to 50% higher at certain locations. • Conducted a secondary market research and collaborated with Business Development team in evaluating and analyzing potential development opportunities in new markets. • Assisted the CEO, and marketing manager on the promotion (Marketing 360), design, and organization of commercial events such as trade shows and trade meetings attended by up to 20,000 people. Growth of foot traffic and lead generation by 25% compared to previous events. Show less
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Jan 2019 - Jul 2019
• Managed, monitored, and analyzed the audience of a Twitter and LinkedIn page with correspondingly over 700, and 1K followers. • Executed a new multi-channel strategy focused on brand awareness through social media, Email and SMS campaigns, flyers and trade events, which produced a growth of subscribers up to 50% higher at certain locations. • Conducted a secondary market research and collaborated with Business Development team in evaluating and analyzing potential development opportunities in new markets. • Assisted the CEO, and marketing manager on the promotion (Marketing 360), design, and organization of commercial events such as trade shows and trade meetings attended by up to 20,000 people. Growth of foot traffic and lead generation by 25% compared to previous events. Show less
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Interact Kedge
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France
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Consumer Services
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1 - 100 Employee
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Jan 2018 - Dec 2018
• Led a team of 3 on creating a social media strategy to drive member recruitment efforts and promote events on platforms including Facebook, Instagram. As a result, a 20% increase in our membership base and a 15% increase in our social media engagement.• Managed Facebook and Instagram pages with over 6900 subscribers and 790 followers.• Created content, short video clips, video and photo editing for the different mediums of communication.
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Oct 2017 - Jan 2018
• Found new partners to sponsor events• Partner relationship management• Implemented 3 partnership; Keep cool, Monsieur t-shirt, and Red Bull
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KEDGE Business School
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France
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Education Administration Programs
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700 & Above Employee
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Reception Manager
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Sep 2017 - Dec 2018
• Provided reception information, and advice for students and administration • Created graphic supports to promote events, spaces and media proposed • Handled employees’ schedules • Provided reception information, and advice for students and administration • Created graphic supports to promote events, spaces and media proposed • Handled employees’ schedules
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Education
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University of North Carolina at Wilmington
Bachelor's degree, Marketing strategy -
KEDGE Business School
International Bachelor of Business Administration - IBBA, International Business/Trade/Commerce -
Lycée Jules ferry
Baccalauréat, Scientifique option mathématique