Marketing Manager

• Jul 2022 - Present

Digital Marketing Manager

• Jul 2021 - Dec 2021

- Head of conceptualizing and execution of all marketing materials with usage of Adobe programs - Lead and manage both digital and offline content and strategy to drive sign-ups and awareness through the web, 3rd party partnerships and collaborations, EDM pushes and marketplaces - Develop and monitor campaign budgets to drive business and ensure ROI - Preparation of reports on monthly marketing performance and plans - Evaluation of important metrics to track website traffic, target audience and quotas - Creation of press releases and collateral to unify and manage brand and campaign messages - Continuous reviewing of UI/UX of independent website - Preparation & implementation of crisis management scripts - Manage giveaways and collaborations with Key Opinion Leaders - Prepare and oversee scheduled social media calendar with usage of Emplifi platform - In charge of PNL for department and budgeting all media buys - Manage agencies and vendors in charge of SEO/SEM to optimize paid and organic web traffic Show less

Assistant Manager Marketing Communications

• Aug 2019 - Jun 2021

- After promotion to Assistant Marketing manager, I take the lead in marketing, public relations, advertising, partnerships and corporate social responsibility efforts for the hotel and the 4 F&B outlets- Train and oversee the Marketing Executive’s social media and graphic design process- Stronger emphasis on Branding & Corporate Communications by strategizing press release information, media hostings and website updates- Maintaining media relationships through media drops and sponsorships- Handle Media Buying on traditional and digital platforms for Seasonal and Ongoing Promotions- Joined the Committee of Tanjong Pagar Business Improvement District Programme (BID) together with Urban Redevelopment Authority (URA)- Tracking ROI for online and offline advertising through SEO, SEM, social media and consolidating numbers through a monthly report- Creation of content and photos for takeaway/delivery website during Covid-19 period Show less

Marketing Executive

• Mar 2017 - Aug 2019

- Heavy content and image creation for Carlton City Hotel’s 4 F&B Outlets- Create press kits, handle website content, and monthly EDMs- Copywriting and scheduling for social media content- Collaborate with KOLs for seasonal giveaways and marketing promotions- Plan and execute photoshoots with the Marketing Manager- Proficient in Adobe Photoshop, Illustrator and Indesign- Ceritfied under WSQ and SHATEC for Digital Marketing in Hospitality and for Managing Social Media Platforms. Show less

Senior Marketing Executive

• May 2016 - Feb 2017

- Plan, create and execute high impact and measurable marketing and communication strategies with the Marketing Manager - Ensure promotions, advertisements and campaigns drove revenue and increased brand value - Content creation through design and writing - Revamp company website with a focus in ensuring aesthetics and content were visually appealing and easy to digest - Handle social media photography, content, and scheduling - Collaborate with media and KOLs for media drop offs and hostings Show less

Founder and Blogger

• Dec 2014 - Apr 2016

- Went solo after original Samantha Ashley blog, and shifted focus to beauty and lifestyle - Signed on to Nuffnang as a Bloggerati and worked on both paid advertising and sponsorship posts - Became an ambassador for social media platform, Clozette - Have worked with reputable brands ranging from SKII, Shu Uemura, Oral B, Benefit Cosmetics, Guerlain, Urban Decay, etc. - Handled blog statistics through Google Analytics and used it to increase viewership - Went solo after original Samantha Ashley blog, and shifted focus to beauty and lifestyle - Signed on to Nuffnang as a Bloggerati and worked on both paid advertising and sponsorship posts - Became an ambassador for social media platform, Clozette - Have worked with reputable brands ranging from SKII, Shu Uemura, Oral B, Benefit Cosmetics, Guerlain, Urban Decay, etc. - Handled blog statistics through Google Analytics and used it to increase viewership

Freelance Designer

• May 2014 - May 2015

- Create and design EDMs for Sephora Digital through the usage of Adobe Photoshop and Dreamweaver software. - Create and design EDMs for Sephora Digital through the usage of Adobe Photoshop and Dreamweaver software.

Visual Communications Executive

• Apr 2014 - May 2015

- Lead Design and Social Media team to ensure collateral was always in line with branding and promoted on time - Revamp e-commerce website with the usage of Adobe Photoshop - Work on blog content for the brand and curated photography and layout - Source and collaborate with KOLs to boost website viewership - Work with renowned brands such as Philips and HP - Lead Design and Social Media team to ensure collateral was always in line with branding and promoted on time - Revamp e-commerce website with the usage of Adobe Photoshop - Work on blog content for the brand and curated photography and layout - Source and collaborate with KOLs to boost website viewership - Work with renowned brands such as Philips and HP

Founder and Creative Director

• Feb 2013 - Nov 2014

- Created website with a partner during our school term at LASALLE College of the Arts. - Extended blog content to usage of Youtube to create review videos. - Built social media platforms and reached 3000 followers on Instagram,600 subscriptions on Youtube, 100 over follows on our Facebook Page and achieved 1000 uniques a day for our blog. - All photography (unless otherwise credited) was entirely shot and edited personally using Adobe Photoshop software. - Created website with a partner during our school term at LASALLE College of the Arts. - Extended blog content to usage of Youtube to create review videos. - Built social media platforms and reached 3000 followers on Instagram,600 subscriptions on Youtube, 100 over follows on our Facebook Page and achieved 1000 uniques a day for our blog. - All photography (unless otherwise credited) was entirely shot and edited personally using Adobe Photoshop software.

Junior Marketing Executive

• Aug 2010 - Jul 2011

- Started as a Marketing intern and was given the Junior Executive title after internship ended - Handle press kits by writing press releases and creating press packs for media - In-charge of minutes during attendance of general meetings - Work closely with Graphic Designer to generate marketing collateral during the Diwali period - Introduce concept of working with KOLs such as Lady Iron Chef to the business, which was a relatively new idea at the point of time - Started as a Marketing intern and was given the Junior Executive title after internship ended - Handle press kits by writing press releases and creating press packs for media - In-charge of minutes during attendance of general meetings - Work closely with Graphic Designer to generate marketing collateral during the Diwali period - Introduce concept of working with KOLs such as Lady Iron Chef to the business, which was a relatively new idea at the point of time