Melanie Fernandez
Sr. Donor & Data Analytics Manager at Make-A-Wish Central and Northern Florida- Claim this Profile
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English Full professional proficiency
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Spanish Professional working proficiency
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Bio
Experience
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Make-A-Wish Central and Northern Florida
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United States
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Philanthropic Fundraising Services
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1 - 100 Employee
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Sr. Donor & Data Analytics Manager
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Feb 2023 - Present
Creating innovative analytic solutions that measure and improve revenue, program, and donor care performance, collaborating closely with Senior Leadership Team (SLT) and team leads to define requirements and develop and deploy data-driven solutions. Increased focus on portfolio development, moves management, and prospect research and analytics while ensuring consistency in data collection and integration and will continuing to serve as a leader in the CRM and WVC platforms. - Serve as the "power user" to assist staff in accessing data, creating reports, and queries in Salesforce CRM and WVC.- Training the organization on Salesforce CRM and WVC best practices and processes. - Help design an efficient, streamlined Donor Care process for the chapter, including gift entry into Salesforce and generating tax acknowledgement letters.- Provide ongoing quality control of the gift entry data processed in Salesforce.- Design and develop flexible and intuitive dashboards that enable business leaders to regularly assess performance and develop targeted strategic action plans. - Responsible for generating general and specific reports and export queries needed for implementation of fundraising and programmatic work.- Identify opportunities for and assist with donor cultivation and stewardship events by segmenting donors, pulling donor lists, and creating invitation lists. - Support budgeting process and ongoing forecasting/reforecasting needs for Revenue Teams (Development and Marketing/Community Engagement) by pulling appropriate data in Salesforce; helps teams' model potential scenarios and outcomes. - Analyze inbound gifts and delegation to the appropriate team member for cultivation and stewardship activities. Show less
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Donor Care & Database Manager
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Jun 2022 - Feb 2023
- Serves as subject matter expert for front-line & relationship-based fundraising, digital & direct mail campaigns, prospecting, goal setting & action planning. - Manages multiple databases (Salesforce & Raiser's Edge) consisting of over 149,000 records while simultaneously overseeing the migration of CRM software & acts as point of contact for database related concerns. - Issue tracking & audits on over 40 queries and oversees the production of custom reports on a daily, weekly & monthly basis for implementation of fundraising & programmatic work.- Solution-oriented, asks hard questions in pursuit of problem solving & inspires others in the face of change.- Ensures database & operations successfully translate into strategic prospect lists for fundraising team members based on set initiatives & fundraising goals.- Develops strategic communications & training materials regarding policies & procedures for CNFL.- Works alongside leadership to provide insight to fundraising effectiveness for well-informed business decisions.- Reviews & verifies financial transactions within database to ensure quality assurance. Show less
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Donor Care & Database Specialist
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Feb 2020 - Jun 2022
- Develops strategic prospect lists for fundraising team members.- Supports the production of standard & custom reports (weekly, monthly & on demand).- Works closely with the CEO, Director of Development, Finance & senior leadership.- Operationalize & implement best practices.- Establishes data integrity mindset to assure accuracy & consistency of the data. - Weekly metrics & reports sent to all team members.- Manages the database in all aspects (importing, exporting, reporting, tracking & updating).- Point person for custom/one-time requests, training, troubleshooting & data. Show less
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Full Sail University
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United States
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Higher Education
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700 & Above Employee
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File Administrator
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Jul 2018 - Feb 2020
- Repackaged Subsequent Academic Year Financial Aid Process Verifications on new ISIRs. - Packaged Private, SFCA & Plus loans as needed. Proficient with CampusVue & Salesforce. - Processed audit corrections & work diligently with the Student Advisors. - Adjusted students' packaging for Credits for Previous Training. - Repackaged Subsequent Academic Year Financial Aid Process Verifications on new ISIRs. - Packaged Private, SFCA & Plus loans as needed. Proficient with CampusVue & Salesforce. - Processed audit corrections & work diligently with the Student Advisors. - Adjusted students' packaging for Credits for Previous Training.
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Florida International University
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United States
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Higher Education
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700 & Above Employee
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Gift Services Specialist
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Feb 2015 - Jun 2018
- Served as a liaison to the University personnel & outside parties on data related issues, over 20 departments. - Executed a database-training program to all staff members & other University personnel. - Managed the database in creating/updating records for all alumni, corporations & individual donors. - Generated dynamic queries, exports & reports from the Raiser's Edge database. - Proficient with ImportOmatic software. - Developed department policies & procedures to ensure effectiveness, reviewed gift entry process & procedures in accordance with IRS/CASE standards. - Clarified government regulations; gift reports to fundraising personnel, donors & University Administrators. Show less
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GameStop
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United States
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Retail
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700 & Above Employee
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Store Manager
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Jul 2014 - Jan 2015
Promoted to Store Manager for excellent leadership skills, professionalism and overall understanding of company's goals- Managed eight different locations in the South Florida district.- Monitor & maximize retail budgets/product inventory.- Delivered excellent customer service by personally greeting & assisting.- Hired, trained & managed a team of nine employees, five of which were promoted to supervisory positions.- Weekly/monthly P&L and marketing reports. Inventory control every six months. Show less
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Assistant Store Manager
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Mar 2013 - Jul 2014
Promoted to Assistant Store Manager with the duties from before plus:- Supported Store Manager on daily duties.- Managed team of Game Advisors and Senior Game Advisors.- Ensured proper customer service.- Assisted with scheduling of the staff.- Managed additional store operations.
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Senior Game Advisor
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Feb 2012 - Mar 2013
Promoted to a full-time staff member, same duties as role before plus:- Focused on customer satisfaction.- Assisted managers with story inventory.- Called customers regarding their prepaid games/consoles.- Organized and maintained stores appearance.
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Game Advisor
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Oct 2011 - Feb 2012
Seasonal employee- Assisted customers.- Retrieved merchandise.- Offered the company's PowerUp Rewards program.- Finalized sales at check out.
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Education
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Miami Dade College
Bachelor's degree, Office Management and Supervision -
Miami Dade College
Associate of Arts (AA), Business Administration and Management, General