Experience

MeridianLink

• United States
• Software Development
• 400 - 500 Employee

• Marketing Operations Manager

  • Mar 2022 - 1 year 10 months

  Remote



IntelliShift

• United States
• Software Development
• 100 - 200 Employee

• Marketing Operations Manager

  • Oct 2020 - Mar 2022

  Remote • Administer several mar-tech software pieces including Pardot, Drift, LeanData, 6Sense, and Salesforce • Promote cross functional cooperation with sales ops, IT, demand-gen marketing, content marketing, customer service, and leadership to optimize software platforms/processes to KPIs • Oversee all analytics/reporting for marketing relating to new, and existing customer, business metrics • Research, design, and implement demand generation, scoring, and churn reduction process… Show more • Administer several mar-tech software pieces including Pardot, Drift, LeanData, 6Sense, and Salesforce • Promote cross functional cooperation with sales ops, IT, demand-gen marketing, content marketing, customer service, and leadership to optimize software platforms/processes to KPIs • Oversee all analytics/reporting for marketing relating to new, and existing customer, business metrics • Research, design, and implement demand generation, scoring, and churn reduction process enhancements to improve lead velocity, data visibility/accessibility, and utilization of marketing and sales software Show less



Spireon

• United States
• IT Services and IT Consulting
• 300 - 400 Employee

• Sr. Marketing Operations Manager

  • Apr 2015 - Oct 2020

  Remote • Launched/Managed HubSpot, Marketo, and Pardot (separately) • Facilitated collaboration between marketing, IT, and sales divisions to optimize usage and implementation of marketing software stack to increase attributable revenue • Managed analytics/reporting data associated with marketing via BI platform and SFDC reporting

• CRM Administrator

  • Oct 2013 - Apr 2015

  Remote • Co-managed all CRM software related processes, functions, and enhancements for 350+ users • Coordinated and assisted development/implementation of reporting and analytics dashboards • Trained/onboarded sales, support, and marketing channels in proper CRM usage and data management

• Business Development Manager

  • Jun 2012 - Oct 2013

  Platteville, WI • Managed team generated $11.5+ million in total contract revenue • Lead start-up division to exceed quarterly profit and sales goals in first year • Oversaw hiring, onboarding, HR tasks, and ongoing training of Business Development and Sales Reps



Next Generation Wireless

• United States
• Retail
• 1 - 100 Employee

• Sales Manager

  • Sep 2010 - Apr 2012

  Dubuque, Iowa Area • Store was top producing for company four months, and top 25% for company, for additional nine months • Managed both consumer and business-to-business (B2B) sales • Supervised multiple sales staff members - hiring, scheduling, coaching, and disciplinary needs



Outdoor Outlet

• Customer Service Manager/Social Media Manager

  • Aug 2007 - Sep 2010

  • Collaborated with other business leaders to grow start-up website to annual sales of $5+ million per year • Hired, trained, and coached staff to better service online patrons and meet key performance indicators • Assisted with online marketing (SEO/PPC), fulfillment, and e-catalog management



Videonow Productions

• Production Manager

  • Jul 2007 - May 2008

  Appleton, WI