Santeri Jaakkola
Head of Marketing at Claned- Claim this Profile
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English Professional working proficiency
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Finnish Native or bilingual proficiency
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Swedish Limited working proficiency
Topline Score
Bio
Akanksha Dhyani ♾️
I worked in Santeri’s team as a Content Lead at Claned. Although our time working together was short, he is hands-down one of the best team managers I’ve had the pleasure of working with. Santeri has excellent project management skills, and when faced with challenges, is a calm, flexible and resourceful leader. He is also extremely methodical and organised and never runs short on creative ideas, approaches or solutions. When the right ideas come along, he wastes no time in developing them into tangible, effective projects and assets. As a manager, Santeri’s greatest ability is his natural knack for bringing out the best in his team, nurturing talent with insight and guidance. He is a dedicated sounding board who will patiently brainstorm and nudge you in the background to help you discover the best solutions. Santeri is also a deeply empathetic leader, who is always eager to offer support, knowledge and humour even during difficult times. I believe Santeri is an endlessly creative and collaborative leader and would be a valuable asset to any company.
Jamini K.
I worked in Santeri’s team at Claned as a Visual Designer. My experience working with him was a fantastic one. Not only is Santeri extremely good at what he does, but he’s also extremely knowledgeable and I learnt a lot from him. We come from different professions yet working with each other was a breeze. Santeri knew how to get the best out of everyone who worked in his team. We have collaborated on a wide set of projects for claned ranging from podcast series, webpages, branding material etc. I would highly recommend him in the field of marketing, he really knows what he’s doing. I also highly recommend Santeri as a reliable leader. Communication with him is clear and to the point. He also cares deeply for the people who worked in his team and I couldn’t have asked for a more empathetic manager. In short, I'd say it takes a special person who can successfully be a team, manager, head of marketing and a great colleague altogether. Santeri is definitely one of them and any organisation or team would be fortunate to have him.
Akanksha Dhyani ♾️
I worked in Santeri’s team as a Content Lead at Claned. Although our time working together was short, he is hands-down one of the best team managers I’ve had the pleasure of working with. Santeri has excellent project management skills, and when faced with challenges, is a calm, flexible and resourceful leader. He is also extremely methodical and organised and never runs short on creative ideas, approaches or solutions. When the right ideas come along, he wastes no time in developing them into tangible, effective projects and assets. As a manager, Santeri’s greatest ability is his natural knack for bringing out the best in his team, nurturing talent with insight and guidance. He is a dedicated sounding board who will patiently brainstorm and nudge you in the background to help you discover the best solutions. Santeri is also a deeply empathetic leader, who is always eager to offer support, knowledge and humour even during difficult times. I believe Santeri is an endlessly creative and collaborative leader and would be a valuable asset to any company.
Jamini K.
I worked in Santeri’s team at Claned as a Visual Designer. My experience working with him was a fantastic one. Not only is Santeri extremely good at what he does, but he’s also extremely knowledgeable and I learnt a lot from him. We come from different professions yet working with each other was a breeze. Santeri knew how to get the best out of everyone who worked in his team. We have collaborated on a wide set of projects for claned ranging from podcast series, webpages, branding material etc. I would highly recommend him in the field of marketing, he really knows what he’s doing. I also highly recommend Santeri as a reliable leader. Communication with him is clear and to the point. He also cares deeply for the people who worked in his team and I couldn’t have asked for a more empathetic manager. In short, I'd say it takes a special person who can successfully be a team, manager, head of marketing and a great colleague altogether. Santeri is definitely one of them and any organisation or team would be fortunate to have him.
Akanksha Dhyani ♾️
I worked in Santeri’s team as a Content Lead at Claned. Although our time working together was short, he is hands-down one of the best team managers I’ve had the pleasure of working with. Santeri has excellent project management skills, and when faced with challenges, is a calm, flexible and resourceful leader. He is also extremely methodical and organised and never runs short on creative ideas, approaches or solutions. When the right ideas come along, he wastes no time in developing them into tangible, effective projects and assets. As a manager, Santeri’s greatest ability is his natural knack for bringing out the best in his team, nurturing talent with insight and guidance. He is a dedicated sounding board who will patiently brainstorm and nudge you in the background to help you discover the best solutions. Santeri is also a deeply empathetic leader, who is always eager to offer support, knowledge and humour even during difficult times. I believe Santeri is an endlessly creative and collaborative leader and would be a valuable asset to any company.
Jamini K.
I worked in Santeri’s team at Claned as a Visual Designer. My experience working with him was a fantastic one. Not only is Santeri extremely good at what he does, but he’s also extremely knowledgeable and I learnt a lot from him. We come from different professions yet working with each other was a breeze. Santeri knew how to get the best out of everyone who worked in his team. We have collaborated on a wide set of projects for claned ranging from podcast series, webpages, branding material etc. I would highly recommend him in the field of marketing, he really knows what he’s doing. I also highly recommend Santeri as a reliable leader. Communication with him is clear and to the point. He also cares deeply for the people who worked in his team and I couldn’t have asked for a more empathetic manager. In short, I'd say it takes a special person who can successfully be a team, manager, head of marketing and a great colleague altogether. Santeri is definitely one of them and any organisation or team would be fortunate to have him.
Akanksha Dhyani ♾️
I worked in Santeri’s team as a Content Lead at Claned. Although our time working together was short, he is hands-down one of the best team managers I’ve had the pleasure of working with. Santeri has excellent project management skills, and when faced with challenges, is a calm, flexible and resourceful leader. He is also extremely methodical and organised and never runs short on creative ideas, approaches or solutions. When the right ideas come along, he wastes no time in developing them into tangible, effective projects and assets. As a manager, Santeri’s greatest ability is his natural knack for bringing out the best in his team, nurturing talent with insight and guidance. He is a dedicated sounding board who will patiently brainstorm and nudge you in the background to help you discover the best solutions. Santeri is also a deeply empathetic leader, who is always eager to offer support, knowledge and humour even during difficult times. I believe Santeri is an endlessly creative and collaborative leader and would be a valuable asset to any company.
Jamini K.
I worked in Santeri’s team at Claned as a Visual Designer. My experience working with him was a fantastic one. Not only is Santeri extremely good at what he does, but he’s also extremely knowledgeable and I learnt a lot from him. We come from different professions yet working with each other was a breeze. Santeri knew how to get the best out of everyone who worked in his team. We have collaborated on a wide set of projects for claned ranging from podcast series, webpages, branding material etc. I would highly recommend him in the field of marketing, he really knows what he’s doing. I also highly recommend Santeri as a reliable leader. Communication with him is clear and to the point. He also cares deeply for the people who worked in his team and I couldn’t have asked for a more empathetic manager. In short, I'd say it takes a special person who can successfully be a team, manager, head of marketing and a great colleague altogether. Santeri is definitely one of them and any organisation or team would be fortunate to have him.
Credentials
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Elements of AI
University of HelsinkiJul, 2020- Nov, 2024 -
Google Analytics Certification
GoogleJan, 2018- Nov, 2024 -
Test Certificate
LinkedInFeb, 2018- Nov, 2024 -
AdWords Search Sertification
GoogleFeb, 2018- Nov, 2024 -
Inbound Certification
HubSpotFeb, 2016- Nov, 2024 -
Google Digital Sales Certification
Google
Experience
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Claned
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Finland
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E-Learning Providers
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1 - 100 Employee
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Head of Marketing
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Sep 2022 - Present
Leading marketing operations in a company that wants to bring better learning experiences. Claned has the best parts of pedagogy and technology. Claned is an online learning platform where organizations and companies can teach and upskill their people in a modern and scalable way. Claned has already customers from over 60 countries and industries varying from compliance and security to higher education to product training. How Claned is different? ->Learning design elements… Show more Leading marketing operations in a company that wants to bring better learning experiences. Claned has the best parts of pedagogy and technology. Claned is an online learning platform where organizations and companies can teach and upskill their people in a modern and scalable way. Claned has already customers from over 60 countries and industries varying from compliance and security to higher education to product training. How Claned is different? ->Learning design elements and our learning designers confirm that the platform makes the best circumstances for the learner to learn. -> Learning analytics provides information that the learner accomplished learning outcomes which have been set -> Platform has been developed to be learner-centric but also easy to use for those who build up the courses Show less Leading marketing operations in a company that wants to bring better learning experiences. Claned has the best parts of pedagogy and technology. Claned is an online learning platform where organizations and companies can teach and upskill their people in a modern and scalable way. Claned has already customers from over 60 countries and industries varying from compliance and security to higher education to product training. How Claned is different? ->Learning design elements… Show more Leading marketing operations in a company that wants to bring better learning experiences. Claned has the best parts of pedagogy and technology. Claned is an online learning platform where organizations and companies can teach and upskill their people in a modern and scalable way. Claned has already customers from over 60 countries and industries varying from compliance and security to higher education to product training. How Claned is different? ->Learning design elements and our learning designers confirm that the platform makes the best circumstances for the learner to learn. -> Learning analytics provides information that the learner accomplished learning outcomes which have been set -> Platform has been developed to be learner-centric but also easy to use for those who build up the courses Show less
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Loopia Group
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Sweden
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IT Services and IT Consulting
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1 - 100 Employee
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Head of Marketing and Brand (Finland, Planeetta Internet)
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Mar 2021 - Sep 2022
Launching and building Planeetta Internet (Planeetta, Hostingpalvelu, Domainhotelli, webhotellit.com) marketing activities including brand strategy, performance marketing, content marketing, and customer communications. Leading marketing ecosystem which included own in-house team, agencies, freelancers, in-house stakeholders, and group stakeholders. Leading eCommerce sales. Member of the country management team and Loopia Marketing management team. Highlights: - Grew average order… Show more Launching and building Planeetta Internet (Planeetta, Hostingpalvelu, Domainhotelli, webhotellit.com) marketing activities including brand strategy, performance marketing, content marketing, and customer communications. Leading marketing ecosystem which included own in-house team, agencies, freelancers, in-house stakeholders, and group stakeholders. Leading eCommerce sales. Member of the country management team and Loopia Marketing management team. Highlights: - Grew average order value by +50% - eCommerce Grew YoY revenue by +8% - Developed a dual-brand strategy with a brand agency - Launched one new website - Handled over 600k € annual marketing ad budget Planeetta Internet is Finland's biggest hosting and domain provider in the market. Planeetta Internet Oy is part of Loopia Group. Loopia Group is a leading European web service and hosting business with its largest operations in Sweden, Norway, Finland, Slovakia, the Czech Republic, Hungary, and Serbia. www.loopia.group. Loopia is backed up by Axcel. Show less Launching and building Planeetta Internet (Planeetta, Hostingpalvelu, Domainhotelli, webhotellit.com) marketing activities including brand strategy, performance marketing, content marketing, and customer communications. Leading marketing ecosystem which included own in-house team, agencies, freelancers, in-house stakeholders, and group stakeholders. Leading eCommerce sales. Member of the country management team and Loopia Marketing management team. Highlights: - Grew average order… Show more Launching and building Planeetta Internet (Planeetta, Hostingpalvelu, Domainhotelli, webhotellit.com) marketing activities including brand strategy, performance marketing, content marketing, and customer communications. Leading marketing ecosystem which included own in-house team, agencies, freelancers, in-house stakeholders, and group stakeholders. Leading eCommerce sales. Member of the country management team and Loopia Marketing management team. Highlights: - Grew average order value by +50% - eCommerce Grew YoY revenue by +8% - Developed a dual-brand strategy with a brand agency - Launched one new website - Handled over 600k € annual marketing ad budget Planeetta Internet is Finland's biggest hosting and domain provider in the market. Planeetta Internet Oy is part of Loopia Group. Loopia Group is a leading European web service and hosting business with its largest operations in Sweden, Norway, Finland, Slovakia, the Czech Republic, Hungary, and Serbia. www.loopia.group. Loopia is backed up by Axcel. Show less
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Fonecta Oy
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Finland
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Advertising Services
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200 - 300 Employee
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Business Manager (Programmatic buying & selling & data)
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Oct 2018 - Mar 2021
In this role, I served as a Strategist & Business Manager, leading the evolution of the organization's digital services. In this capacity, I played a pivotal role in shaping the future of service offerings with a strategic approach for both customers and internal stakeholders. I oversaw holistic digital marketing service portfolio management and product direction, ensuring alignment with the company's overarching vision. Additionally, I exercised P&L accountability for… Show more In this role, I served as a Strategist & Business Manager, leading the evolution of the organization's digital services. In this capacity, I played a pivotal role in shaping the future of service offerings with a strategic approach for both customers and internal stakeholders. I oversaw holistic digital marketing service portfolio management and product direction, ensuring alignment with the company's overarching vision. Additionally, I exercised P&L accountability for programmatic ad services, collaborating closely with cross-functional teams, including sales, marketing, production, and invoicing, to drive the advancement of programmatic services within the organization. Selected Contributions: • Achieved consistent annual revenue growth of 30% in the programmatic business sector. • Successfully launched cutting-edge advertising products to enhance their service portfolio. • Streamlined product offerings by sunsetting two products in response to product life cycles and rapid technological changes. • Initiated and executed a data and analytics roadmap to drive data-driven decision-making across the company. • Functioned as strategic authority for advertising products, influencing future product development and business decisions in digital martech domain.
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Online Advertising Specialist
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Nov 2017 - Oct 2018
My job is to consult clients, making campaigns, educate sales teams and develop our digital marketing services. I am a part of our tailored ad solutions team. My daily routines included hands on campaign setups and optimizing with Google Ads (SEM), LinkedIn campaign manager, Display & Video 360 (and other Google Marketing Platform apps like Google Campaign Manager and Studio), Facebook Business Manager, Google Data Studio, Google Analytics and Google Tag Tanager. I am one of the… Show more My job is to consult clients, making campaigns, educate sales teams and develop our digital marketing services. I am a part of our tailored ad solutions team. My daily routines included hands on campaign setups and optimizing with Google Ads (SEM), LinkedIn campaign manager, Display & Video 360 (and other Google Marketing Platform apps like Google Campaign Manager and Studio), Facebook Business Manager, Google Data Studio, Google Analytics and Google Tag Tanager. I am one of the speakers at Digikuntoon 2018 -tour. My session is all about understanding your customer through data and making better digital marketing by using data.
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Junior Account Manager
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Apr 2017 - Nov 2017
Delivering more value for our customers with digital channels like Google adWords, Youtube, Facebook ads and LinkedIn. I was part of the sales team and my job was B2B sales in Helsinki area. Job included booking, meetings and serving our clients best possible way. I work with the best minds in digital business. Our firm is already Google Premier -partner and only LinkedIn partner in Finland.
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PostNord Oy
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Finland
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Customer Service Agent
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Jun 2014 - Sep 2016
Working in customer support for the leading Nordic logistics service provider. My tasks were to gave daily based help to our customers and their customers. Job included also co-operation with different stakeholders in different countries. This job have widened my perspective for the e-commerce world. Working in customer support for the leading Nordic logistics service provider. My tasks were to gave daily based help to our customers and their customers. Job included also co-operation with different stakeholders in different countries. This job have widened my perspective for the e-commerce world.
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Pulp Agency
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Finland
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Advertising Services
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1 - 100 Employee
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Promoter & Field marketing
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Mar 2012 - Jun 2016
B2C event promoting, field marketing and working in task force team which job was teach vendor salespeople. Responsibilities included: consumer electronic (Samsung telecom and IT products) event promoting and field training in different retail stores . B2C event promoting, field marketing and working in task force team which job was teach vendor salespeople. Responsibilities included: consumer electronic (Samsung telecom and IT products) event promoting and field training in different retail stores .
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MicroMedia Oy
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Advertising Services
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1 - 100 Employee
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Sales Negotiator
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Mar 2014 - Jun 2014
Micromedia is a B2B sales and marketing firm which provides good sales leads to its customers. Responsibilities included: booking, making surveys and B2B telemarketing (providing good sales leads to clients). I got a lots of experience about challenges on outbound marketing and buying processes what B2B corporations have nowadays. Micromedia is a B2B sales and marketing firm which provides good sales leads to its customers. Responsibilities included: booking, making surveys and B2B telemarketing (providing good sales leads to clients). I got a lots of experience about challenges on outbound marketing and buying processes what B2B corporations have nowadays.
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Education
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2017 - 2020
University of Vaasa
Master's degree (M.Sc), Business development - Leadership & Organizations -
2016 - 2017
FHS St.Gallen, Switzerland
Bachelor’s Degree, Business Administration and Management -
2014 - 2017
Laurea University of Applied Sciences
Bachelor’s Degree, Business Administration and Management -
2009 - 2012
Sotunki Upper Secondary School
High School
Community
