Amanda Wakefield
Merchandiser / Product Development at BDA, LLC- Claim this Profile
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Bio
Kelly Arnold
Besides being a pleasure to work with, Amanda’s an incredibly productive and creative person. Her ability to work within a team environment and contribute to large-scale projects is a natural skill. Amanda is smart, articulate and professional. Her loyalty and passion for success are admirable.
Victoria Frank
Amanda is a strong member of my team and I have not reservations about leaving her to manage our events while I am out of the office at market. She always keeps me informed regarding our events and bubbles up any urgent issues, so that they are resolved quickly. Being able to rely on her makes it easier for me to concentrate on finding new vendors and working on building relationships with existing vendors while at market. Amanda is instrumental in the event building process. We meet on a daily basis to review the calendar. Once an event is on the calendar, Amanda takes initiative in reaching out to vendors for all information needed for the event. Amanda always pushes back on the vendor if their vendor doc is incomplete or their images do not meet our minimum standards. Her strong organizational and event management skills ensure that we do not fall behind creative timeline.
Kelly Arnold
Besides being a pleasure to work with, Amanda’s an incredibly productive and creative person. Her ability to work within a team environment and contribute to large-scale projects is a natural skill. Amanda is smart, articulate and professional. Her loyalty and passion for success are admirable.
Victoria Frank
Amanda is a strong member of my team and I have not reservations about leaving her to manage our events while I am out of the office at market. She always keeps me informed regarding our events and bubbles up any urgent issues, so that they are resolved quickly. Being able to rely on her makes it easier for me to concentrate on finding new vendors and working on building relationships with existing vendors while at market. Amanda is instrumental in the event building process. We meet on a daily basis to review the calendar. Once an event is on the calendar, Amanda takes initiative in reaching out to vendors for all information needed for the event. Amanda always pushes back on the vendor if their vendor doc is incomplete or their images do not meet our minimum standards. Her strong organizational and event management skills ensure that we do not fall behind creative timeline.
Kelly Arnold
Besides being a pleasure to work with, Amanda’s an incredibly productive and creative person. Her ability to work within a team environment and contribute to large-scale projects is a natural skill. Amanda is smart, articulate and professional. Her loyalty and passion for success are admirable.
Victoria Frank
Amanda is a strong member of my team and I have not reservations about leaving her to manage our events while I am out of the office at market. She always keeps me informed regarding our events and bubbles up any urgent issues, so that they are resolved quickly. Being able to rely on her makes it easier for me to concentrate on finding new vendors and working on building relationships with existing vendors while at market. Amanda is instrumental in the event building process. We meet on a daily basis to review the calendar. Once an event is on the calendar, Amanda takes initiative in reaching out to vendors for all information needed for the event. Amanda always pushes back on the vendor if their vendor doc is incomplete or their images do not meet our minimum standards. Her strong organizational and event management skills ensure that we do not fall behind creative timeline.
Kelly Arnold
Besides being a pleasure to work with, Amanda’s an incredibly productive and creative person. Her ability to work within a team environment and contribute to large-scale projects is a natural skill. Amanda is smart, articulate and professional. Her loyalty and passion for success are admirable.
Victoria Frank
Amanda is a strong member of my team and I have not reservations about leaving her to manage our events while I am out of the office at market. She always keeps me informed regarding our events and bubbles up any urgent issues, so that they are resolved quickly. Being able to rely on her makes it easier for me to concentrate on finding new vendors and working on building relationships with existing vendors while at market. Amanda is instrumental in the event building process. We meet on a daily basis to review the calendar. Once an event is on the calendar, Amanda takes initiative in reaching out to vendors for all information needed for the event. Amanda always pushes back on the vendor if their vendor doc is incomplete or their images do not meet our minimum standards. Her strong organizational and event management skills ensure that we do not fall behind creative timeline.
Experience
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BDA, LLC
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United States
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Advertising Services
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700 & Above Employee
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Merchandiser / Product Development
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Oct 2019 - Present
Oversee and develop multiple e-commerce product lines Develop custom merchandising and marketing strategies that meet/exceed customers' expectations and internal goals Study sales, consumer and trends to identify product needs for clientele Develop and present assortment to client base for their company's e-commerce stores; various categories including hard + soft goods Collaborate with program management, buyers, suppliers and analysts to achieve successful development strategies and establish timeline Source and develop goods in both domestic and international markets; semi custom and fully custom development Prepare cost sheets to submit to buyers and analysts for final costing; calculating item, margin, freight, royalty and development costs Request and review proto samples of developed goods to approve or revise pre production Build strong client and supplier relationships rooted in trust and follow through Leader in establishing cross team collaboration to build strong internal affinity
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Panache Lingerie Ltd
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United Kingdom
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Apparel & Fashion
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1 - 100 Employee
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Territory Brand Representative / Merchandiser
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Jul 2017 - Oct 2019
Develop 15 key accounts within assigned territory Present and demonstrate the value of products to prospective buyers Meetings with account managers to review reports and strategize sales Work with model agency partners to cast for top account product presentations Develop and manage in store events and promotions with existing accounts Work closely with account's visual leads for strong product representation Maintain awareness of competitors’ performance to develop a strategy and report back to executive leadership Provide support for clients by listening and learning from feedback to ensure product is satisfying customer needs Stay current on company offerings and industry trends Analyze various metrics through company provided reports to form actionable sales plans
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Zulily
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United States
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Retail
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700 & Above Employee
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Assistant Buyer (Jewelry)
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May 2014 - Jun 2016
Assist head buyer on building a multi-million dollar jewelry business#1 buy team for our sector (highest % increase from LY on sector's buy team)Assist the placement and optimization of homepage images for over 25 events each monthCurated product assortments for 3-day events based on customer trendsBuild and maintain zulily vendor relationshipsPrepare and manage various sales reports on weekly basisCollaborate with merchandising, marketing, planning and creative teamsNegotiate buying terms with vendors (price, quantity, delivery/ payment terms)Prospect viable vendors and educate them on their potential ROI of working with zulilyDrive sales through compelling product selection and competitive pricing
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Merchandising Assistant (Jewelry)
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Feb 2014 - May 2014
Support buyer in the product selectionLaunch new merchandise onto website zulily.com on 3 day event cyclesManage brand communication ensuring all key details are delivered for a successful launch (creative assets, inventory sheets exc.)Coordinate with vendors and develop new strategies based on past event performanceMaintain various assortment sheets, timeline management, and metrics via Microsoft Suite systemsSupervise and monitor incoming goods for quality controlStay relevant on industry trends and productsCollaborate with cross merchandising teams on creative strategiesPerform daily audits for all customer facing products on website
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Nordstrom
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United States
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Retail
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700 & Above Employee
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Department Manager / Assistant Management (Lingerie)
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Sep 2013 - Feb 2014
Recruit, hire, train, develop and motivate a result driven team of 8+ sales associatesDevelop and execute annual business plans to achieve department volume and productivity goalsManage consistent delivery of world class customer service from team by teaching, coaching and leading by exampleAnalyze quarterly results through various reporting systems to strategize upcoming quarterly goalsMaintain accurate inventory management and achieve shrinkage goalsStrategize successful monthly business plansLiaison between corporate buying and in store teamsUtilized a schematic to create an appealing floor planSocial media marketing lead for all lingerie promotions and trends
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Sales (Lingerie)
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Jun 2010 - Sep 2013
Lead Sales Associate at Nordstrom's top volume lingerie department - quarterly sales pace setter of 10+ team membersMaintain a strong book of repeat businessSocial media lead for all lingerie promotions and trendsOrchestrate professional services for customers requiring medical equipment and insurance claimsNominated to participate in "Future Nordstrom Leaders" program
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Education
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2009 - 2012
Lake Washington Technical College
Multi Media Design and Production, Graphic Design
Community
