Experience

Abnormal Security

• United States
• Computer and Network Security
• 300 - 400 Employee

• Senior Manager, Growth Marketing

  • Oct 2022 - Present



Mirantis

• United States
• Software Development
• 400 - 500 Employee

• Head of Demand Generation, Director

  • Apr 2021 - Aug 2022

• Sr. Manager, Demand Generation

  • Oct 2020 - Apr 2021



Actifio

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Sr. Manager, Demand Generation

  • Aug 2016 - Oct 2020

  Actifio virtualizes the data that’s the lifeblood of businesses, enabling them to protect, access, and move their data faster, more efficiently, and more simply. For enterprise-class backup modernization, self-serve instant data access, or service provider business transformation, Actifio is radically simple copy data virtualization. • Generate demand and strategize different brand awareness programs • Build out and present marketing plans to drive demand and pipeline for strategic partners: account mapping, syndicating content, executing events, prospecting call blitzes, webinars, creating press releases, initiate case studies interviews. • Strategically plan timing of email campaigns and social channel announcements • Communicate daily with multiple stake holders within and out Actifio to attend events, webcast, customer meetings, and partner education summits • Execute and follow through with campaigns full lifecycle: pre/post campaign marketing communication, sales follow-up plans and dashboarding, report on ROI by identifying new opportunities and campaign influenced leads • Manage overall global marketing budget: analyst firms, marketing programs, etc. • Plan and Executed: Data Driven - Actifio's Industry conference • Sourced all keynote speakers, and scheduled timing of agenda for multiple days and tracks • Working with OEM Partners (IBM & Dell/EMC): Leading the marketing relationship, working together to create a GTM Strategy around marketing programs, product marketing, and customer marketing • Building global Google relationship: Working closely with the Head of Technology Partnerships and all Growth Leaders to build out a successful GTM Strategy, align accounts and sales relationships, track pipeline and consumption to GCP, and create/plan various marketing campaigns to create new opportunity or accelerate current opportunities, Show less



Everbridge

• United States
• Software Development
• 700 & Above Employee

• Event Marketing Manager

  • Aug 2015 - Aug 2016

  Everbridge is the leading global provider of SaaS-based unified critical communications solutions. During mission-critical business events or manmade or natural disasters, customers rely on Everbridge to quickly and reliably deliver the right message and reach the right people, on the right device, at the right time to more than 100 different communication devices, in over 200 countries and territories, in multiple languages – all simultaneously. • Manage overall Logistics of over 60+ Trade show and Corporate Events • Work with events coordinators and managers to coordinate AV, Food and Beverage Needs • Negotiates with Sales Managers for better pricing on contracts and deadline dates • Responsible to help sales team coordinate travel, and hotel booking for all events • Working with promotional product companies for specific giveaway and booths • Manage budget documents, to easily import cost of events and track ROI • Create campaigns and cleanse leads from all events into Salesforce in timely manner • Create pre and post show emails for any event with contact information using Marketo • Travel to and Execute at all National and Corporate events Show less



Imprivata

• United States
• Software Development
• 700 & Above Employee

• Marketing Event Coordinator

  • Mar 2015 - Aug 2015

  Imprivata is a leading provider of authentication, access management and secure communication solutions for healthcare. • Responsible for event logistics including coordination of all materials, staff and facilities for events • Worked with promotional product companies to research and order theme specific giveaways • Worked with outside vendors to complete all event tasks such as shipping, event registration, event accommodations, and onsite meals and entertainment. • Managed and tracked all marketing inventory including, printed materials, giveaways, etc. • Participated in team meetings to identify goals, key messaging and project tasks. • Event Venue Research for Corporate Industry Conferences. • Lead Cleansing to be uploaded into Salesforce for a quick turnaround. • Face to Face marketing at shows. • Contributed in overall marketing goals and pipeline to event strategy. Show less



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Assistant Department Manager

  • 2011 - 2014

  • Obtained Certified Fit Specialist and Prosthesis Certification • Organized and managed 35,000 plus unit inventory in various vendor products • Assisted and meet expectation for merchandising of sales floor • Coordinated completion of re-merchandising of product under the guidance of the Regional Merchandising Manager and Buyers. • Reviewed and analyzed for daily sale reports and commission sales. • Determined and established daily departmental sales goals based previous year’s sales • Developed monthly employee schedule based on determined departmental daily sales goal • Trained and certified departmental employees as fit specialist Show less