Sukanta Das
Head Trade and Shopper Marketing at Bajaj Consumer Care- Claim this Profile
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Bio
Aditya Krishna
Sukanta has an unbelievable amount of energy and drive for results. The journey that his territory traversed under his leadership was very significant. I will always remember the journey from my first market visit (it wasn't very good) to then a year later when Sukanta turned the territory around into one of the best performing metros in the country.
Rudradeep Chatterjee
Sukanta, is a thorugh professional, a job oriented and logical thinker. Acts smartly with jobs and get the results delivered on time. Very much on to job when it comes to accountability for that specific job. Worked in a short stint with him, but is very detail oriented person. All The Very Best!!!!
Aditya Krishna
Sukanta has an unbelievable amount of energy and drive for results. The journey that his territory traversed under his leadership was very significant. I will always remember the journey from my first market visit (it wasn't very good) to then a year later when Sukanta turned the territory around into one of the best performing metros in the country.
Rudradeep Chatterjee
Sukanta, is a thorugh professional, a job oriented and logical thinker. Acts smartly with jobs and get the results delivered on time. Very much on to job when it comes to accountability for that specific job. Worked in a short stint with him, but is very detail oriented person. All The Very Best!!!!
Aditya Krishna
Sukanta has an unbelievable amount of energy and drive for results. The journey that his territory traversed under his leadership was very significant. I will always remember the journey from my first market visit (it wasn't very good) to then a year later when Sukanta turned the territory around into one of the best performing metros in the country.
Rudradeep Chatterjee
Sukanta, is a thorugh professional, a job oriented and logical thinker. Acts smartly with jobs and get the results delivered on time. Very much on to job when it comes to accountability for that specific job. Worked in a short stint with him, but is very detail oriented person. All The Very Best!!!!
Aditya Krishna
Sukanta has an unbelievable amount of energy and drive for results. The journey that his territory traversed under his leadership was very significant. I will always remember the journey from my first market visit (it wasn't very good) to then a year later when Sukanta turned the territory around into one of the best performing metros in the country.
Rudradeep Chatterjee
Sukanta, is a thorugh professional, a job oriented and logical thinker. Acts smartly with jobs and get the results delivered on time. Very much on to job when it comes to accountability for that specific job. Worked in a short stint with him, but is very detail oriented person. All The Very Best!!!!
Credentials
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General Management & Leadership Development Programme
SDA BocconiJun, 2022- Nov, 2024 -
IB Meyers 360 degree Appraisal Certified Trainer
IB Meyers InstitutionJan, 2014- Nov, 2024
Experience
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Bajaj Consumer Care
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India
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Consumer Goods
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400 - 500 Employee
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Head Trade and Shopper Marketing
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Apr 2023 - Present
Heading the Trade and Shopper Marketing for All India GT Heading the Trade and Shopper Marketing for All India GT
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Tata Consumer Products
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India
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Food and Beverage Services
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700 & Above Employee
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Sales Director-West Zone
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Sep 2022 - Apr 2023
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Associate Director Category Development-Foods
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Apr 2021 - Sep 2022
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National Trade Marketing Manager
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Jan 2020 - Mar 2021
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Mondelez India Foods Private Limited
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India
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Food Production
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100 - 200 Employee
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Senior Area Sales Manager
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Oct 2017 - Jan 2020
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Mondelez India Foods Pvt Ltd
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Patna Area, India
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Area Sales Manager
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Oct 2015 - Oct 2017
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NIVEA INDIA
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India
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Consumer Goods
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700 & Above Employee
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Area Sales Manager
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Oct 2014 - Oct 2015
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Dabur India Limited
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India
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Manufacturing
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700 & Above Employee
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Area Sales Manager
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May 2013 - Sep 2014
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Pidilite Industries
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North East Frontier, India
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Area Sales Manager
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Oct 2011 - Apr 2013
• Responsible for primary & secondary achievement & effective man power handling • Developing a strong/distribution network – through enhancement of width and depth of distribution, • Train, Motivate, Develop and Manage a team of 8 TSIs, 1 MDI and 1 FCSI • Responsible for demand generation through end user activation and below the line promotional activities • Drive In-Market Activations in the designated area to achieve sales target. • Increase distribution reach and volume of business. • Ensure proper in-shop visibility to increase consumer awareness and preference for the product. • Maintaining sustainable generic growth through system and process implementation • Vendor management • Maintaining 100% payment efficiency Index and non saleable stock elimination • Responsible for Recruitment, Selection and Training of Front Line sales/Promotion representative • Ensuring proper despatch of goods through CFA handling and implementation of System and Process Show less
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Johnson & Johnson
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United States
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Hospitals and Health Care
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700 & Above Employee
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Area Business Incharge looking after Super & Direct Channel
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Aug 2011 - Oct 2011
Looking after Channel Management,Handling Front line sales people,Training and Coaching them and optimising their output,Competition mapping,Brand activation,new market development through peripherial coverage Looking after Channel Management,Handling Front line sales people,Training and Coaching them and optimising their output,Competition mapping,Brand activation,new market development through peripherial coverage
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Reckitt
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United Kingdom
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Manufacturing
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700 & Above Employee
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Senior Terittory Sales Incharge
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Jul 2009 - Aug 2011
terittory sales in charge * handling secondary & primary sales * handling channel management * handling team consisting of DBSR & merchandiser * formulating growth strategy * in market brand activation *training & coaching field force * reporting to asm terittory sales in charge * handling secondary & primary sales * handling channel management * handling team consisting of DBSR & merchandiser * formulating growth strategy * in market brand activation *training & coaching field force * reporting to asm
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Education
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2007 - 2009
institute of management & information science science
P.G.D.M, marketing -
2002 - 2005
Goenka College of Commerce & BA
B.Com (Hons), Economics,HACA,Business Maths & Stats,Mngt Acctng,Tax,Cost,Audit,Business Mngt -
1989 - 2002
Calcutta Boys' School
ISC, Commerce
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