Experience

Kreber

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Content & Retail Strategy

  • Mar 2015 - Present

  • Drive client and agency success with story-based, omni-channel strategic direction based on actionable insights • Develop and implement best practices for projects and programs based on the mindset, wants and needs of existing and emerging audiences • Lead upfront planning exercises and presentations to gain and maintain alignment for national retail and B2B clients • Build campaign content strategies, editorial calendars and tools to translate business objectives into actionable plans • Help to ensure projects remain on-brand, on-strategy, on-time and on-budget



Independent/Freelance

• Greater New York City Area

• Writer, Producer

  • Jan 2004 - Present

  Currently: • Created and wrote “Organize This,” a half-hour comedy pilot and 8-episode outline • Write and design story-based presentations and pitches Previously: • Created interview series and segments • Produced subject-driven series and segments • Wrote feature stories, articles, blog posts and social media updates • Created graphics • Shot and edited videos • Conducted interviews and research to help clients define their strategic objectives and approach Highlights Include: • The Start. Sort. Style. “Summer Declutter Challenge” partnership with Fit Within was among its highest performing content • Video campaigns were 5x more liked & 20x more shared than the company’s previous efforts (Bealls Outlet, Burkes Outlet) • 100K+ video views and worldwide reach for celebrity-based interview segments and Twitter-based live events (Adam Lambert, Nene Leakes, and others) • Weekly "On Your Grind" articles were consistently among the Top 5 performing posts (Manhattan Digest)



13WMAZ-TV

• Macon, GA

• Online & Broadcast Features Reporter/Producer

  • Aug 2000 - Feb 2004

  • Wrote news stories, articles, and breaking news alerts • Produced, wrote and hosted weekly broadcast news franchises, interview segments, sweeps series, and regular reports • Produced live newscasts • Developed on-air/online convergence strategies for news, sales, and marketing departments • Experienced success with 13WMAZ.com: increased online revenue 300%; increased online traffic 244%; page views up 95%; 150% more content offered; launched online video (the first in the market)