Nadia Che
Global Innovations & Renovations & Sustainability Associate Marketing Manager at Cereal Partners Worldwide (Nestlé & General Mills)- Claim this Profile
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Russian Native or bilingual proficiency
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English Full professional proficiency
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French Professional working proficiency
Topline Score
Bio
Simona Pesce
I've had the privilege to collaborate with Nadia on a variety of corporate and partnership-related communication projects and I can summarise working with her in three words - passion, commitment and leadership. Nadia brings energy and organisation with keen eye for detail to every project and is also enthuastic about sharing her knowledge and teaching others.
Marion Forclaz
I have the pleasure to have Nadia as a teammate in CPW promotions team & would like to share some of her big qualities: Nadia is a highly skilled marketer & a true leader with her senior position in the team, combined with a very high business acumen. She is the best communicator I have ever met, with her strong language abilities and audience inspirations (she is leading all strategy & campaign communications). Nadia is a
Simona Pesce
I've had the privilege to collaborate with Nadia on a variety of corporate and partnership-related communication projects and I can summarise working with her in three words - passion, commitment and leadership. Nadia brings energy and organisation with keen eye for detail to every project and is also enthuastic about sharing her knowledge and teaching others.
Marion Forclaz
I have the pleasure to have Nadia as a teammate in CPW promotions team & would like to share some of her big qualities: Nadia is a highly skilled marketer & a true leader with her senior position in the team, combined with a very high business acumen. She is the best communicator I have ever met, with her strong language abilities and audience inspirations (she is leading all strategy & campaign communications). Nadia is a
Simona Pesce
I've had the privilege to collaborate with Nadia on a variety of corporate and partnership-related communication projects and I can summarise working with her in three words - passion, commitment and leadership. Nadia brings energy and organisation with keen eye for detail to every project and is also enthuastic about sharing her knowledge and teaching others.
Marion Forclaz
I have the pleasure to have Nadia as a teammate in CPW promotions team & would like to share some of her big qualities: Nadia is a highly skilled marketer & a true leader with her senior position in the team, combined with a very high business acumen. She is the best communicator I have ever met, with her strong language abilities and audience inspirations (she is leading all strategy & campaign communications). Nadia is a
Simona Pesce
I've had the privilege to collaborate with Nadia on a variety of corporate and partnership-related communication projects and I can summarise working with her in three words - passion, commitment and leadership. Nadia brings energy and organisation with keen eye for detail to every project and is also enthuastic about sharing her knowledge and teaching others.
Marion Forclaz
I have the pleasure to have Nadia as a teammate in CPW promotions team & would like to share some of her big qualities: Nadia is a highly skilled marketer & a true leader with her senior position in the team, combined with a very high business acumen. She is the best communicator I have ever met, with her strong language abilities and audience inspirations (she is leading all strategy & campaign communications). Nadia is a
Credentials
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Strategic Marketing
LABAMay, 2020- Nov, 2024 -
Attestation de formation (french) - Level C1
Institut françaisNov, 2013- Nov, 2024
Experience
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Cereal Partners Worldwide (Nestlé & General Mills)
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Switzerland
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Food and Beverage Manufacturing
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700 & Above Employee
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Global Innovations & Renovations & Sustainability Associate Marketing Manager
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Aug 2020 - Present
Making breakfast better by innovating & renovating.Initiating the development of sustainability strategy for the company.
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Global Associate Marketing Manager - Consumer Promotions
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Sep 2016 - Aug 2020
• Leading all aspects of the promotion management and development of global promotions (TV, Pack, POS, in store amplifications and digital), with on average 70 markets participating in each campaign across the globe. • Managing on-going execution support to the regions• Coordinating a cross-functional team (including external partners, agencies and licensors) for creation of the global campaigns and its implementation
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AB InBev
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Belgium
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Manufacturing
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700 & Above Employee
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Brand Manager Bud (Budweiser)
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Jan 2015 - Apr 2016
• Conducted competitive strategic analysis and analysis of the brand performance • Planned and executed various marketing activities from idea to final assessment of results (360 campaigns: POS, media, PR, digital, packaging, consumer activations and other elements) in strong cooperation with creative/marketing/research agencies• Managed FIFA FWC sponsorship activations of 2015: FIFA trophy display in St. Petersburg (achieved more than 200 mio free national media impressions); managed Bud sponsorship activation at the FIFA 2018 Preliminary Draw event• Conducted cross-functional management of brand HoReCa projects, including brand activations during events/festivals/concerts/open airs• Managed packaging innovations: launched bottle 0.33 ml in 2.5 month (new pack format)• Launched new visual brand identity (VBI) innovation project (first country in the world implemented new packaging design for the whole portfolio)• Managed other projects, requiring cross-functional cooperation, leadership and control (budget scope of more than USD 1 mio)• Got "ABI Owner" award - award given to most dedicated and motivated people in the company Show less
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Junior Brand Manager Bud (Budweiser)
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Apr 2014 - Jan 2015
• Managed Bud FIFA 2014 activation in on-trade (BTL, gift for purchase, print, digital, PR, media)• Managed multiple brand projects, including Marketing Excellence program for Bud Russia • Conducted research of market opportunities/performed various analysis of brand and industry• Managed other projects, requiring cross-functional cooperation, leadership and control
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Innovations Projects Specialist
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May 2013 - Apr 2014
Leading and Implementing innovations projects (new product, new liquid, new packaging) from idea till launch on the market.New Product developmemnt, Project management,Research and analysis
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Global Management Trainee
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Jun 2012 - May 2013
• Worked in a number of different functional and geographic areas (2 breweries, 3 sales locations)• Successfully finished individual assignments in sales and supply areas (supply project won Best Practice award in 2013)
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Education
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2009 - 2012
University of Northern Iowa
Master of Business Administration (MBA), marketing
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