Alaysia Avila
Marketing & Merchandising Specialist at Coastal Pet Products, Inc.- Claim this Profile
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Bio
Experience
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Coastal Pet Products, Inc.
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United States
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Manufacturing
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100 - 200 Employee
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Marketing & Merchandising Specialist
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Dec 2022 - Present
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Natural Essentials, Inc.
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United States
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Manufacturing
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1 - 100 Employee
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Project Manager - Private Label Brands
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May 2021 - Dec 2022
• Managing the cradle-to-grave development of a new Private Label brand entering into a national craft retailer chain with 5 test stores currently offering the finished product line-up. • Maintaining the project’s schedule for assigned deliverables by working hand-in-hand with our internal Graphics, Purchasing, Manufacturing, Packaging and Shipping departments on delegated tasks to produce and ship merchandise within the projects deadline. • Identifying and addressing key issues and challenges faced within the graphic design and packaging development process, product manufacturing, finished product pack-out and RTL shipment, document procurement and other project concerns and feedback. Show less
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Account Manager - Private Label Brands
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May 2021 - Dec 2022
• Acting as the primary liaison for our external Private Label client accounts, building long-term relationships that foster satisfaction, retention and ancillary sales. • Implementing product management for each brand’s catalog by sourcing componentry, reviewing packaging artwork to coincide with FDA/Health Canada regulations, developing accurate estimates for new products, updating current pricing for existing products and ensuring acceptable gross margins that support mutual financial goals. • Coordinating with internal production departments and overseeing the cradle-to-grave manufacturing of all products developed within our facilities to ensure products meet both client and FDA/HealthCanada regulations. Show less
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Value City Furniture
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United States
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Retail
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700 & Above Employee
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Home Furnishing Consultant
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Feb 2018 - Apr 2021
· Advise my guests with knowledge of products and industry trends to help accommodate their personal décor taste and functionality needs in attempts to convert them into loyal buying customers. · Well versed in available financing options and quick mathematics to ensure my guests have the opportunity to obtain what they want within their financial means to provide to them our goal of a Well Furnished Life. · Advise my guests with knowledge of products and industry trends to help accommodate their personal décor taste and functionality needs in attempts to convert them into loyal buying customers. · Well versed in available financing options and quick mathematics to ensure my guests have the opportunity to obtain what they want within their financial means to provide to them our goal of a Well Furnished Life.
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Altar'd State
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United States
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Retail
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700 & Above Employee
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Visual Assistant Store Manager
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Nov 2017 - Feb 2018
• Head all visual aspects of the store and maximizes opportunities for merchandising including window and product displays, store layout & fixturing and mannequin wardrobing. • Create a learning environment for brand reps and contribute to the development of our product category captains to promote store ownership and empower decision making in assigned key areas of the store. • Assist in directing customer service efforts by coaching employees on customer interactions to increase transactions and capture customer opportunities Show less
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Target
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United States
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Retail
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700 & Above Employee
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Visual Merchandising Team Lead
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Mar 2017 - Nov 2017
• Conceptualize compelling and stylish merchandise brand presentations in visual impact areas that support the current markets trends. • Lead, develop, and educate my Style Team members on current and upcoming brands, selling techniques and merchandising skills. • Monitor sales patterns and re-merchandise accordingly to grow sales. • Engage with guests by educating them on products, providing styling ideas and suggestions and introduce our new brands and collections. • Conceptualize compelling and stylish merchandise brand presentations in visual impact areas that support the current markets trends. • Lead, develop, and educate my Style Team members on current and upcoming brands, selling techniques and merchandising skills. • Monitor sales patterns and re-merchandise accordingly to grow sales. • Engage with guests by educating them on products, providing styling ideas and suggestions and introduce our new brands and collections.
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Education
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Kent State University
Bachelor’s Degree, Fashion Merchandising -
Southern New Hampshire University
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services