Selina Li
UX Designer (Consultant) at Design Interactive- Claim this Profile
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Bio
Kate Barrett
Selina was the intern you dream of— driven, enterprising, self-starting, detail-oriented, and smart. She walked in the door and started contributing to projects immediately. She would come to meetings fully engaged and asking important questions that helped the team align and better define the work. I felt confident in her and could trust her in whatever capacity she was needed (be it making a plan for an undefined project, facilitating UX research studies, running sessions with cross-functional stakeholders, mapping out a UX flowchart of user scenarios, or sketching ideas). I had to pinch myself at the caliber of work Selina delivered to the team! She doesn’t shy away from the hard and meaty work— she pushed herself in one particular ambiguous project to define the goals and outcome metrics, and find creative ways to understand users’ behaviors not only from a qualitative research / hypothetical perspective, but also by questioning and exploring ways to use quantitative metrics to reduce risk and ensure the success of the product solutions. Selina went the extra mile with her product design work— continuously talking and collaborating with a cross-functional set of stakeholders to ensure she wasn’t solving problems in a bubble. Selina is incredibly talented. I would highly recommend her in the capacity of user experience, user research, and experience design!
Jennifer Dumlao Vaughn
I first met Selina in early 2021 at a networking event and was impressed with her initiative, professionalism and attention to detail. I hired her shortly after to work for me as a student designer in the communications and marketing department at UC Davis. Selina was quick to show her tenacity and thoughtfulness, tackling projects I normally assign to more seasoned designers. I could always count on her to ask interesting questions and provide a fresh perspective. Selina’s work was always thorough and she would often go the extra mile for an assignment, especially when creating presentations for our clients. On top of that, Selina is a joy to work with–eager, positive and collaborative. As a team member or a leader, Selina earns my highest recommendation.
Kate Barrett
Selina was the intern you dream of— driven, enterprising, self-starting, detail-oriented, and smart. She walked in the door and started contributing to projects immediately. She would come to meetings fully engaged and asking important questions that helped the team align and better define the work. I felt confident in her and could trust her in whatever capacity she was needed (be it making a plan for an undefined project, facilitating UX research studies, running sessions with cross-functional stakeholders, mapping out a UX flowchart of user scenarios, or sketching ideas). I had to pinch myself at the caliber of work Selina delivered to the team! She doesn’t shy away from the hard and meaty work— she pushed herself in one particular ambiguous project to define the goals and outcome metrics, and find creative ways to understand users’ behaviors not only from a qualitative research / hypothetical perspective, but also by questioning and exploring ways to use quantitative metrics to reduce risk and ensure the success of the product solutions. Selina went the extra mile with her product design work— continuously talking and collaborating with a cross-functional set of stakeholders to ensure she wasn’t solving problems in a bubble. Selina is incredibly talented. I would highly recommend her in the capacity of user experience, user research, and experience design!
Jennifer Dumlao Vaughn
I first met Selina in early 2021 at a networking event and was impressed with her initiative, professionalism and attention to detail. I hired her shortly after to work for me as a student designer in the communications and marketing department at UC Davis. Selina was quick to show her tenacity and thoughtfulness, tackling projects I normally assign to more seasoned designers. I could always count on her to ask interesting questions and provide a fresh perspective. Selina’s work was always thorough and she would often go the extra mile for an assignment, especially when creating presentations for our clients. On top of that, Selina is a joy to work with–eager, positive and collaborative. As a team member or a leader, Selina earns my highest recommendation.
Kate Barrett
Selina was the intern you dream of— driven, enterprising, self-starting, detail-oriented, and smart. She walked in the door and started contributing to projects immediately. She would come to meetings fully engaged and asking important questions that helped the team align and better define the work. I felt confident in her and could trust her in whatever capacity she was needed (be it making a plan for an undefined project, facilitating UX research studies, running sessions with cross-functional stakeholders, mapping out a UX flowchart of user scenarios, or sketching ideas). I had to pinch myself at the caliber of work Selina delivered to the team! She doesn’t shy away from the hard and meaty work— she pushed herself in one particular ambiguous project to define the goals and outcome metrics, and find creative ways to understand users’ behaviors not only from a qualitative research / hypothetical perspective, but also by questioning and exploring ways to use quantitative metrics to reduce risk and ensure the success of the product solutions. Selina went the extra mile with her product design work— continuously talking and collaborating with a cross-functional set of stakeholders to ensure she wasn’t solving problems in a bubble. Selina is incredibly talented. I would highly recommend her in the capacity of user experience, user research, and experience design!
Jennifer Dumlao Vaughn
I first met Selina in early 2021 at a networking event and was impressed with her initiative, professionalism and attention to detail. I hired her shortly after to work for me as a student designer in the communications and marketing department at UC Davis. Selina was quick to show her tenacity and thoughtfulness, tackling projects I normally assign to more seasoned designers. I could always count on her to ask interesting questions and provide a fresh perspective. Selina’s work was always thorough and she would often go the extra mile for an assignment, especially when creating presentations for our clients. On top of that, Selina is a joy to work with–eager, positive and collaborative. As a team member or a leader, Selina earns my highest recommendation.
Kate Barrett
Selina was the intern you dream of— driven, enterprising, self-starting, detail-oriented, and smart. She walked in the door and started contributing to projects immediately. She would come to meetings fully engaged and asking important questions that helped the team align and better define the work. I felt confident in her and could trust her in whatever capacity she was needed (be it making a plan for an undefined project, facilitating UX research studies, running sessions with cross-functional stakeholders, mapping out a UX flowchart of user scenarios, or sketching ideas). I had to pinch myself at the caliber of work Selina delivered to the team! She doesn’t shy away from the hard and meaty work— she pushed herself in one particular ambiguous project to define the goals and outcome metrics, and find creative ways to understand users’ behaviors not only from a qualitative research / hypothetical perspective, but also by questioning and exploring ways to use quantitative metrics to reduce risk and ensure the success of the product solutions. Selina went the extra mile with her product design work— continuously talking and collaborating with a cross-functional set of stakeholders to ensure she wasn’t solving problems in a bubble. Selina is incredibly talented. I would highly recommend her in the capacity of user experience, user research, and experience design!
Jennifer Dumlao Vaughn
I first met Selina in early 2021 at a networking event and was impressed with her initiative, professionalism and attention to detail. I hired her shortly after to work for me as a student designer in the communications and marketing department at UC Davis. Selina was quick to show her tenacity and thoughtfulness, tackling projects I normally assign to more seasoned designers. I could always count on her to ask interesting questions and provide a fresh perspective. Selina’s work was always thorough and she would often go the extra mile for an assignment, especially when creating presentations for our clients. On top of that, Selina is a joy to work with–eager, positive and collaborative. As a team member or a leader, Selina earns my highest recommendation.
Experience
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Design Interactive
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United States
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Design
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1 - 100 Employee
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UX Designer (Consultant)
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Oct 2022 - Present
• Collaborate with two other UX designers to enhance digital experience of client's user research management tool for over 17,000 users, including desktop, mobile, and email touchpoints, utilizing user-centered research and design • Conduct usability testing on Panelfox's existing user interface, analyzing and synthesizing qualitative data using methods such as affinity mapping and user journey mapping • Ideate, wireframe, prototype, and test solutions • Present findings, recommendations, and deliverables at client meetings and design critiques Show less
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WeaveGrid
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United States
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Software Development
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1 - 100 Employee
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Product Design Intern
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Jun 2022 - Aug 2022
Selected for 2022 Empowering Diverse Climate Talent (EDICT) Internship Cohort, a partnership between Clean Energy Leadership Institute (CELI), Elemental Excelerator, and FutureMap to create a diverse pipeline of talent in the climate sector • Collaborated with Lead Product Designer, product manager, software engineers, and other cross-functional stakeholders on three major UX projects • Crafted user flows in Lucidchart and high-fidelity Figma wireframes for eligibility checker widget on landing page, resulting in a 6.5% conversion rate and over 4000 program enrollments • Spearheaded product initiative from discovery to ideation, leading nine user interviews, three stakeholder interviews, and two design thinking workshops, with the goal of motivating electric vehicle drivers to increase smart charging to at least 90% • Created high-fidelity prototypes of smart charger integration feature in web application and helped conduct eight concept evaluations, in order to expand utility program enrollment to thousands of EV drivers with otherwise ineligible vehicles • Led two research share-outs with 27 internal stakeholders across Business Development, Product, Engineering, and Sales Show less
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Design Interactive
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United States
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Design
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1 - 100 Employee
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UX/Product Designer (Associate)
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Apr 2022 - May 2022
• Awarded Best Storytelling out of five teams • Facilitated mid-fi prototyping, user testing, and creation of design language system in six-week human-centered design sprint with three other UX designers • Designed a research-backed web application empowering budding professionals to confidently seek mentorship, through a six-week, end-to-end, human-centered product design sprint • Awarded Best Storytelling out of five teams • Facilitated mid-fi prototyping, user testing, and creation of design language system in six-week human-centered design sprint with three other UX designers • Designed a research-backed web application empowering budding professionals to confidently seek mentorship, through a six-week, end-to-end, human-centered product design sprint
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Design Careers Club
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United States
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Design Services
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1 - 100 Employee
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Co Director
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Sep 2021 - May 2022
• Led executive board of 11 students in organizing and marketing professional development workshops and socials, attracting 180+ total attendees for seven events with 13 guest speakers • Spearheaded Fall 2021 outreach campaign, reaching 300+ students, and growing Instagram followers by 30% and newsletter subscribers by 40% • Recruited eight board members and two interns in fall and winter recruitment cycles • Collaborated with Co-Director to rebrand club and refresh visual identity • Managed transition from fully remote operations to hybrid and in-person events • Events held: Portfolio Day, Internship Panel, LinkedIn Workshop, Freelance 101, Managing Creative Burnout, and Design Classes Show less
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University of California, Davis
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United States
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Higher Education
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700 & Above Employee
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Graphic Designer - Student Affairs Marketing and Communications
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Jun 2021 - Apr 2022
• Design a variety of digital and print deliverables based on client requests (student affairs units across the university), either independently or in collaboration with other graphic designers• Projects included: Donor Relations impact report templates, tabletop sign for Student Advisors to the Chancellor, Fall Welcome poster
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Graphic Design Intern - Office of Strategic Communications
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Jun 2021 - Sep 2021
• Designed 40th Anniversary icon for the UC Davis Graduate School of Management in collaboration with Art Director, to be used in communications and donor messaging, as well as for all future UC Davis affiliated anniversaries• Created slide deck presented to university leadership, illustrating unit awards, key metrics, and major projects from the past year• Ideated visual concepts for Unfold Season 3 podcast cover• Composed several spreads for UC Davis Magazine, F/W '21-'22 edition
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HOPE at Davis
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United States
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Philanthropic Fundraising Services
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Volunteer
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Oct 2019 - Jan 2022
• Lead interactive activities with adult and youth residents at transitional housing programs• Distributed survival supplies and resources through street outreach• Recruited donations and publicized club events among the community
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Publicity Chair
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Jul 2020 - Jun 2021
Publicity Chair role:• Managed club website and social media accounts (Facebook, Instagram), increasing Instagram following by 40%• Led City Policy interest group of six members in research and advocacy efforts• Empowered club members to participate in civic engagement, such as by participating in city council meetings• Spearheaded the research and design of a Yolo County resource sheet with housing, food, finance, and social services for those experiencing homelessness• Collaborated with other board members to develop a Policing Infographic, educating our community about the disproportionate criminalization unhoused individuals face Show less
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Oppti (acquired)
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Graphic Design Intern
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Mar 2021 - Jun 2021
• Startup company providing a platform to help high school students find internship opportunities • Spearheaded creation of brand guidelines & marketing collateral for events, including the Internship Experience Bootcamp and Career Development Panel • Designed social media graphics to promote Oppti services and events, share resources and tips • Authored copy for Oppti website, social media content, and program materials • Startup company providing a platform to help high school students find internship opportunities • Spearheaded creation of brand guidelines & marketing collateral for events, including the Internship Experience Bootcamp and Career Development Panel • Designed social media graphics to promote Oppti services and events, share resources and tips • Authored copy for Oppti website, social media content, and program materials
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Design Careers Club
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United States
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Design Services
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1 - 100 Employee
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Graphics Intern
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Mar 2021 - Jun 2021
• Collaborated with Graphics team to create a design standard and digital promotional materials (Instagram graphics, posters, presentation template) for upcoming Alumni Friday events • Coordinated with Marketing and Events to execute social media promotions such as giveaways • Collaborated with Graphics team to create a design standard and digital promotional materials (Instagram graphics, posters, presentation template) for upcoming Alumni Friday events • Coordinated with Marketing and Events to execute social media promotions such as giveaways
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Asian American Center for Disparities Research
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University of California Davis, California, United States
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Research Assistant
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Oct 2020 - Mar 2021
• Examine videos to record and categorize participant behavior for later data analysis • Participate in weekly meetings to discuss research studies, issues, and methods • Examine videos to record and categorize participant behavior for later data analysis • Participate in weekly meetings to discuss research studies, issues, and methods
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#include at Davis
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United States
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Strategic Management Services
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1 - 100 Employee
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Web Designer
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Oct 2020 - Mar 2021
• Collaborated with design team in student organization to develop high-fidelity website wireframes for two organizations (Autism and Neurodiversity Community, Sankofa), resulting in high client satisfaction • Coordinated with front-end developers to ensure seamless implementation of wireframe designs • Integrated feedback from and presented final websites to clients • Collaborated with design team in student organization to develop high-fidelity website wireframes for two organizations (Autism and Neurodiversity Community, Sankofa), resulting in high client satisfaction • Coordinated with front-end developers to ensure seamless implementation of wireframe designs • Integrated feedback from and presented final websites to clients
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Social Media Intern
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Apr 2020 - Aug 2020
• Spearheaded development of social media content (graphics and copy) to publicize food, financial, housing, and mental health resources for students -- grew Instagram following by 20% • Determined effectiveness of posts by monitoring social media analytics • Fostered community by moderating and responding to activity in social media communities • Spearheaded development of social media content (graphics and copy) to publicize food, financial, housing, and mental health resources for students -- grew Instagram following by 20% • Determined effectiveness of posts by monitoring social media analytics • Fostered community by moderating and responding to activity in social media communities
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Team Davis - Good Foods Garden Program
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Davis, CA
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Intern
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Oct 2019 - Mar 2020
• Collaborated with other interns to develop an experiential learning-based curriculum on nutrition • Taught nutritional concepts to individuals with developmental disabilities in the Davis community (lessons have included portion control, food safety, sugar, sodium, and meal planning) • Collaborated with other interns to develop an experiential learning-based curriculum on nutrition • Taught nutritional concepts to individuals with developmental disabilities in the Davis community (lessons have included portion control, food safety, sugar, sodium, and meal planning)
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SOMISOMI
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United States
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Food & Beverages
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1 - 100 Employee
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Team Member
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Feb 2019 - May 2019
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Education
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2019 - 2023
University of California, Davis
Bachelor of Arts - BA, Psychology and Design -
2015 - 2019
Lynbrook High School
None, None
Community
