William Baldwin
Product Designer, Mobile UX Lead at Paradox- Claim this Profile
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Bio
Experience
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Paradox
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United States
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Software Development
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400 - 500 Employee
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Product Designer, Mobile UX Lead
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Jan 2023 - Present
Scottsdale, Arizona, United States Leading mobile design, I drive innovation in hiring software for clients like McDonald's, Pepsi, Whole Foods, and Disney, and impacting their 2M+ annual hires.
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Hi Dev
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United States
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Software Development
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1 - 100 Employee
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User Experience Designer
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Aug 2020 - Jan 2023
San Francisco, California, United States Strategic design lead for UX/UI and product design initiatives on an international team. - Leveraged user insights to redesign post-purchase marketing products leading to a 70% increase in click-through rates across 2M customers. - Spearheaded development of design systems including interaction experience deliverables and 2D/3D motion / illustration for products adopted by RedBull and Sam Edelman. - Diagnosed needs and developed strategy resulting in 20+ clients across a broad… Show more Strategic design lead for UX/UI and product design initiatives on an international team. - Leveraged user insights to redesign post-purchase marketing products leading to a 70% increase in click-through rates across 2M customers. - Spearheaded development of design systems including interaction experience deliverables and 2D/3D motion / illustration for products adopted by RedBull and Sam Edelman. - Diagnosed needs and developed strategy resulting in 20+ clients across a broad range of industries. - Co-authored design systems and interaction for 3 in-house SAAS startups. Show less
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Design Specialist
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Jun 2019 - Aug 2019
Spokane, Washington, United States Led development of brand and website design for a partnership with Hoopfest reaching an audience of over 200,000.
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Mead School District
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United States
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Education Administration Programs
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400 - 500 Employee
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Director of Photography
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May 2018 - Jun 2018
- Directed 4 assistant videographers and collaborated with 12 schools’ administrations to organize and execute a district-wide shoot. - Edited 100+ hrs of footage into a promotional video, reaching 605 teachers, 10,000 students, and their families.
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JCPenney Portraits
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United States
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Photography
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200 - 300 Employee
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Studio Photographer
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May 2017 - Oct 2017
- Captured clients via direct marketing resulting in 350 photoshoots across multiple franchise locations. - Captured, processed, and delivered 8,000+ photos for digital, print, and merchandise sales.
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Education
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Cornish College of the Arts
Bachelor of Fine Arts - BFA, Design, IXD -
RIVERPOINT ACADEMY
High School Diploma, Design and Applied Arts