Max Wickel
Assistant Media Planner at Noble People- Claim this Profile
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Bio
Credentials
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Excel for Mac 2011 Essential Training
Lynda.comFeb, 2018- Nov, 2024
Experience
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Noble People
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United States
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Advertising Services
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1 - 100 Employee
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Assistant Media Planner
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Apr 2021 - Present
• Developed marketing campaigns with multimedia partners to achieve client goals for organizations like BJ’s and Cresco Labs.• Monitored campaign execution to ensure partners met benchmarks on pace with campaign flight dates.• Communicated with marketing organizations to disseminate ROI campaign information to source partners.• Reconciled partner and client invoices to reflect actual campaign metrics.• Scheduled and devised meeting objectives with partners, clients, and internal teams.
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Rubies
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United States
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Wholesale
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1 - 100 Employee
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Media Analyst
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Sep 2018 - Apr 2021
• Aggregate and analyze data from website lifetime visitations, social media impressions and engagement, Google analytics, and other data sources to identify costume license success indicators and advise on the acquisition of over 90 licenses.• Draw insights from data manipulations to create and manage marketing schedules for approximately 60 campaigns for clients including Marvel Studios, Warner Brothers, and Universal Pictures. Create and execute blog posts, press. releases, supporting social media posts or ads, and establish the timeline for materials to be published with the release of new licenses or significant dates for existing licenses.• Started the company’s social media influencer program by identifying approximately 130 of the most suitable social media influencers, completing contracts with individual influencers, and ensuring their content is inclusive of Rubies’ messaging guidelines and overall marketing schedule.• Manage pre-production of video shoots, shoot and edit video, and create multimedia content for approximately 20 national trade shows and expositions including New York ComicCon, Star Wars Celebration in Chicago, and San Diego ComicCon.
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BrandLink Communications
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Public Relations and Communications Services
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1 - 100 Employee
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Events Intern
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Jun 2016 - Sep 2016
• Constructed and maintained a database of six relevant influencers for Bai energy drinks and coordinated sample product distribution for influencers.• Organized and executed two press events for fashion brand Catherine Mellandrino and HSN Wendy Williams. Identified and managed material sourcing, set up event equipment and products, facilitated on site logistics, and serviced client requests.• Generated ideas and contributed feedback for social media advertising strategies and long-term media plans for four brand campaigns.
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Education
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University of Southern California
Master's degree, Digital Social Media -
Elon University
Media Analytics Bachelor of Arts (BA), Media Analytics