Experience

ChowNow

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Director of Product Marketing

  • Mar 2021 - Present

  New York, United States Founded the product marketing team at ChowNow, responsible for B2C/B2B product marketing and growth marketing. Lead a team of product marketers and growth marketers building go-to-market strategy, growth and lifecycle campaigns, and product positioning strategies.



Instagram

• Software Development
• 700 & Above Employee

• Product Marketing Manager

  • Aug 2018 - Mar 2021

  San Francisco Bay Area - Led global product marketing strategy for Instagram DMs, Feed algorithm/ranking, and Threads - Led go-to-market to launch Messenger integration in Instagram - Led performance marketing and integrated campaigns for Instagram DMs



Google

• United States
• Software Development
• 700 & Above Employee

• Product Marketing Manager, Google Search

  • Jul 2016 - Jul 2018

  Mountain View, CA - Lead growth/brand campaigns and user research for Google Search and the Google app feed in the US market - Manage Google Search brand campaigns including digital media, creative, partnerships (NBA, Netflix, Warner Bros, Universal, Disney), cohort analysis and brand impact measurement. - Acquisition infrastructure expertise in deeplinking and ad measurement technology - Brand and market research including market segmentation, audience insights and brand intelligence

• Product Marketing Manager, G Suite

  • Nov 2015 - Jul 2016

  Mountain View, CA - Lead Google Apps for Work mid-market business marketing - Optimized demand management funnel and business acquisitions strategy - Account based marketing for Fortune 500 lead generation - Lead social selling initiative - Lead paid digital media strategy and execution for field marketing

• Associate Product Marketing Manager, G Suite/Google Wallet/Google Express

  • Sep 2013 - Nov 2015

  Mountain View, California Google Apps for Work acquisition and demand marketing: - Demand generation for our Hangouts on Air and our flagship digital lead generation event, Atmosphere, through social media, influencer marketing, email marketing, and paid digital media. Event streamed to hundreds of thousands of users in Asia, Europe/Middle East/Africa, Latin America, and North America. - Digital account based marketing of large Apps for Work prospects Google Wallet product marketing: - Launched mobile… Show more Google Apps for Work acquisition and demand marketing: - Demand generation for our Hangouts on Air and our flagship digital lead generation event, Atmosphere, through social media, influencer marketing, email marketing, and paid digital media. Event streamed to hundreds of thousands of users in Asia, Europe/Middle East/Africa, Latin America, and North America. - Digital account based marketing of large Apps for Work prospects Google Wallet product marketing: - Launched mobile Wallet loyalty cards, gift cards, and order tracking - Redesigned consumer-facing website - Performed user segmentation research for payments product - Creative agency management to produce Wallet videos - Developer marketing for Wallet API - Managed consumer communications for Google Wallet via social media, blogposts, and website. Google Express business analyst: - Tracked marketing impact on performance of order delivery during Google Express' early months of launch, helping to inform growth, expansion, and marketing investment decisions.



Dormslist

• Higher Education

• Co-founder

  • Aug 2010 - 2013

  New York, New York Dormslist is an online textbook marketplace and trade center for college students. Our goal is to offer a free service to students so they can buy/sell their used textbooks among their peers at a better price than campus bookstores or websites will offer. I lead the marketing/branding, business development, and product management aspect of Dormslist.