Michael Rotella
Director of Product Management at WW (formerly Weight Watchers)- Claim this Profile
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Bio
Pete Brown
I have been fortunate enough to work with Mike on several transformative product experiences. Mike is a great communicator and leader, his passion for developing products that meet both the objectives of the business and the objectives of the user is incomparable. Constantly challenging the status quo to drive the products forward. He has the presence and ability to build and scale high performing teams which is incredible to watch. His highly empathetic approach creates an environment that is a perfect breeding ground for innovative ideas and solutions. Mike is great at taking complex technical requirements and translating them into actions that are easy to understand and even easier to design against. Effectively prioritising new features and functionality and mitigating technical debt. He has a comprehensive understanding of the entire end-to-end process and an obsession with product optimisation and enhancement. Launching several highly successful products that keep getting better and better. He’s a great guy to boot.
Stacey Juliano
Mike is a true digital expert. He always has a customer-centric point of view in his thinking and recommendations in how to build digital experiences that are not only beneficial to the customer but also drive the business forward. He adapts to changing goals, strategies and requirements fluidly and easily. On top of all that, he's collaborative, smart and just plain old fun to work with!
Pete Brown
I have been fortunate enough to work with Mike on several transformative product experiences. Mike is a great communicator and leader, his passion for developing products that meet both the objectives of the business and the objectives of the user is incomparable. Constantly challenging the status quo to drive the products forward. He has the presence and ability to build and scale high performing teams which is incredible to watch. His highly empathetic approach creates an environment that is a perfect breeding ground for innovative ideas and solutions. Mike is great at taking complex technical requirements and translating them into actions that are easy to understand and even easier to design against. Effectively prioritising new features and functionality and mitigating technical debt. He has a comprehensive understanding of the entire end-to-end process and an obsession with product optimisation and enhancement. Launching several highly successful products that keep getting better and better. He’s a great guy to boot.
Stacey Juliano
Mike is a true digital expert. He always has a customer-centric point of view in his thinking and recommendations in how to build digital experiences that are not only beneficial to the customer but also drive the business forward. He adapts to changing goals, strategies and requirements fluidly and easily. On top of all that, he's collaborative, smart and just plain old fun to work with!
Pete Brown
I have been fortunate enough to work with Mike on several transformative product experiences. Mike is a great communicator and leader, his passion for developing products that meet both the objectives of the business and the objectives of the user is incomparable. Constantly challenging the status quo to drive the products forward. He has the presence and ability to build and scale high performing teams which is incredible to watch. His highly empathetic approach creates an environment that is a perfect breeding ground for innovative ideas and solutions. Mike is great at taking complex technical requirements and translating them into actions that are easy to understand and even easier to design against. Effectively prioritising new features and functionality and mitigating technical debt. He has a comprehensive understanding of the entire end-to-end process and an obsession with product optimisation and enhancement. Launching several highly successful products that keep getting better and better. He’s a great guy to boot.
Stacey Juliano
Mike is a true digital expert. He always has a customer-centric point of view in his thinking and recommendations in how to build digital experiences that are not only beneficial to the customer but also drive the business forward. He adapts to changing goals, strategies and requirements fluidly and easily. On top of all that, he's collaborative, smart and just plain old fun to work with!
Pete Brown
I have been fortunate enough to work with Mike on several transformative product experiences. Mike is a great communicator and leader, his passion for developing products that meet both the objectives of the business and the objectives of the user is incomparable. Constantly challenging the status quo to drive the products forward. He has the presence and ability to build and scale high performing teams which is incredible to watch. His highly empathetic approach creates an environment that is a perfect breeding ground for innovative ideas and solutions. Mike is great at taking complex technical requirements and translating them into actions that are easy to understand and even easier to design against. Effectively prioritising new features and functionality and mitigating technical debt. He has a comprehensive understanding of the entire end-to-end process and an obsession with product optimisation and enhancement. Launching several highly successful products that keep getting better and better. He’s a great guy to boot.
Stacey Juliano
Mike is a true digital expert. He always has a customer-centric point of view in his thinking and recommendations in how to build digital experiences that are not only beneficial to the customer but also drive the business forward. He adapts to changing goals, strategies and requirements fluidly and easily. On top of all that, he's collaborative, smart and just plain old fun to work with!
Experience
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WW
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United States
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Wellness and Fitness Services
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500 - 600 Employee
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Director of Product Management
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Apr 2020 - Present
Growth & Engagement Growth & Engagement
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212NYC New York's Digital Advertising Club
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United States
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Advertising Services
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1 - 100 Employee
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Executive Board Member
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Sep 2019 - Present
Responsible for producing profitable revenues, increasing margins, and driving growth of the organization. Responsible for producing profitable revenues, increasing margins, and driving growth of the organization.
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Co-Founder
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Aug 2019 - Present
A real time, recommendation-based engine to discover experiences and build itineraries connecting travel & interests based on minimal inputs A real time, recommendation-based engine to discover experiences and build itineraries connecting travel & interests based on minimal inputs
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Brand Innovators Member Services
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United States
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Advertising Services
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Advisory Council
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Jan 2016 - Present
Accelerate innovation and growth by leveraging a community of change agents to deliver best-in-class advisory and project management services. Provide consulting for leaders on both sides of the table – growth stage companies and innovative enterprise solution providers, and leaders of major brands. Accelerate innovation and growth by leveraging a community of change agents to deliver best-in-class advisory and project management services. Provide consulting for leaders on both sides of the table – growth stage companies and innovative enterprise solution providers, and leaders of major brands.
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Verizon
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Manager - Product - Strategy & Innovation
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Jan 2017 - Mar 2020
Translate strategy into execution of commerce and distributed experiences by defining digital product strategy to drive growth, loyalty & higher LTV of +100M usersDrive roadmap prioritization, collaborate cross-functionally with designers, developers, researchers and analysts to build impactful, insight-driven solutions.Manage agile product development process to create new functionalities and capabilities to rapidly modernize and evolve the customer experience to make it simple, delightful, and seamlessly orchestrated into the context of the larger customer journey across all touch points.Led the team to develop a cross channel commerce experience driving top line growth accounting for +$200M in annual revenue and cost savings.Created & implemented Amazon virtual storefront (1st for Telco). Integrated Verizon across eCommerce platform (Amazon) via building API, leveraging customer information to create a frictionless and new way to engage with Verizon services off-platform.
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Lead Product Manager - Customer Experience Innovation
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Nov 2015 - Dec 2016
Transformational Product Manager on the CX Innovation team charged with ideation, accelerating and launching customer-centric experiences. Drove internal processes, roadmaps, managed decision-making channels, prioritized deliverables and managed consolidated OKR’s across business units.Successful strategy development and go-to-market execution of new product launches across owned and partners' ecosystems. Build out a best-in-class Customer Experience practice, validating practice maturity against industry leading tools and trends, and serve as a subject matter expert in Customer Experience Innovation in partnership with internal business units.Drive initial stage ideation and concepting of transformational business models, products, and monetization opportunities.Consume and use large amounts of data to validate assumptions, and execute customer experience strategy at scale.
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Citi
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United States
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Financial Services
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700 & Above Employee
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VP - Digital Product- FinTech / Experience Strategy
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Feb 2014 - Oct 2015
Drive the strategy of usage and engagement of digital products and services by finding innovative ways to provide the right solutions to the right customers in the right channels.Product Manager leading global hackathons realizing innovative FinTech solutions creating new to market, differentiated products. Launched the redesigned Citi Mobile® App with optimized navigation and key mobile features bank and card users. Product lead for Citi Mobile® Snapshot, enabling customers to check basic account information without logging in. Drove avg MAUs up 15% post launchLaunched the Citi Apple Watch app to market. First global bank to develop a wearable app for a device that's not already in market.Digital Strategy & Growth - Digital Product Development - Mobile/Tablet - Money Movement - Drive to Web - P2P Payments - Digital Self Servicing
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VP - Internet & Mobile - Digital Product
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Jul 2012 - Feb 2014
Mobile app Product Management - P2P Payments - Customer Experience - Contextual Communications - Customer Acquisition and Retention - Digital Engagement
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VP - Internet & Mobile - Onsite Marketing & Optimization
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May 2011 - Jun 2012
Site Optimization - Onsite Merchandising - Ad Serving - Online Marketing Strategy - Customer Segmentation
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Global Banking - Product Development/Management
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Aug 2008 - Apr 2011
Global Banking Payments and Transfers lead-Developed analysis and implemented cost effective partnerships which increased Citi distribution (ATMs and partner banking) +390% to transition the the cost prohibitive banking structure (branches)-CitiField & 7-Eleven Distribution partnership-Contactless Credit payments V2 rollout lead
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Payments - Product Manager
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Jul 2007 - Aug 2008
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Education
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Penn State University
Bachelor of Science - BS, Business Economics -
2017 - 2017
Rutgers University
Graduate Certificate - Center for Innovation Education, Customer Experience Management -
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General Assembly
Product Management, UX
Community
